Kao’s commercial song. A popular jingle.
Kao is a major manufacturer that handles a wide range of products, including detergents, shampoos, and skincare items.
Their commercials, which convey a sophisticated corporate image with a refreshing and warm feel, are pleasant to watch on their own.
In this article, we introduce the songs featured in Kao’s commercials!
We’ve gathered a wide selection, from the latest to those from a little while back.
If you’ve ever wondered, “What was the song in that commercial with that actress?” this article might just answer your question!
Find the Kao CM songs you’ve been curious about and add them to your playlist.
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Kao’s CM songs. Popular commercial songs (31–40)
Sign wa B New Arrange Ver.B Komachi
This commercial features B Komachi from the anime “Oshi no Ko” as ambassadors for Kao’s Essential, highlighting the relationship between hair and idols.
It playfully conveys that even when dancing as idols, they can maintain beautifully styled, unruffled hair.
Further accentuating the light, breezy feel of the visuals is B Komachi’s signature song, “Sign wa B.” Its colorful, pop idol sound and buoyant vocals—complete with call-and-response—convey a sense of exhilaration to listeners.
ME ME MEMEOVV
This commercial promotes the appeal of MEMEME, Kao’s new haircare brand, through the stylish presence of MEOVV.
Set against various backdrops, it features dance performances that powerfully express the pursuit of one’s own unique, beautiful hair.
The song that further accentuates the cool and powerful vibe of the visuals is MEOVV’s “ME ME ME.” It’s dance music with a strikingly resonant rhythm, and the smoothly layered vocals convey a sense of ease and confidence.
Bubble GumNewJeans
This commercial showcases beautiful hair with Essential through a unique world where the members of NewJeans take on a school sports festival.
By showing various moments related to the event—like them sprinting and cheering—it conveys that their hair stays soft in any situation.
The song that further emphasizes the light, airy feeling expressed in the visuals is NewJeans’ “Bubble Gum.” While the rhythm is calm, the beat resonates strongly, giving the impression of conveying everyday relaxation along with the excitement found within it.
LA LA LA Love Songtofubeats、kojikoji
This commercial from Essential’s THE BEAUTY introduces a shampoo that protects your hair and depicts the kind of beauty it leads to.
It focuses on Ai Mikami’s hair, and the gentle volume and shine clearly convey how effective it is.
The song that further accentuates the calm atmosphere portrayed in the visuals is a cover of “LA LA LA LOVE SONG.” Compared to Toshinobu Kubota’s original, the arrangement is slower and even more soothing, strongly conveying a sense of relaxation and a floating, airy feel.
The world is supposed to be beautiful.yama
This commercial features four active high school model TikTokers—Noa Kato, Yua Tsutsui, Ayano Masuda, and Kisara Matsumura—and portrays scenes of youth.
Their hair flows beautifully with various movements and the sweeping wind, effectively highlighting Essential’s benefits that support youthful days through that expression.
Further accentuating the fresh air of youth depicted in the visuals is the song “Sekai wa Utsukushii Hazu Nanda” by yama.
With a grand, bright sound and powerfully resonant strings, the vocals build strength toward the chorus, conveying the vigor of sprinting through youth.
Kao’s commercial songs: Popular commercial songs (41–50)
DiamondsPRINCESS PRINCESS
It was released in 1989 as Princess Princess’s seventh single.
It topped the Oricon Weekly Singles Chart and became a million seller, and is known as Princess Princess’s biggest hit.
In 2014, it was used as the commercial song for Kao’s Sofina Aube Couture.
The Toilet GodUemura Kana
It’s the lead track included on Kana Uemura’s fifth mini-album, “Watashi no Kakeratachi,” released in 2010.
The song, based on Uemura’s real-life experiences, portrays conversations she had with her grandmother while she was alive.
It became a major hit, winning both the Excellence Award and the Lyrics Award at the 52nd Japan Record Awards, and in 2011 it was used as the theme song for Kao’s “Toilet Quickle: Beppin-san Edition” commercial.