RAG MusicCM
Lovely commercial jingle

Kao’s commercial song. A popular jingle.

Kao is a major manufacturer that handles a wide range of products, including detergents, shampoos, and skincare items.

Their commercials convey a refined corporate image, evoking a fresh, warm feeling—just watching them can be soothing, can’t it?

In this article, we introduce the songs featured in Kao’s commercials!

We’ve gathered a wide selection, from the latest to slightly older ones.

If you’ve ever wondered, “What was the song from that commercial with that actress?” this article might answer your question!

Find the Kao CM songs you’ve been curious about and add them to your playlist.

Kao’s commercial songs: Popular TV commercial tracks (21–30)

Kao Attack Premium Gift: “White That Wraps Feelings”

Kitten in the parkCRAZY KEN BAND

Kao Premium Gift CM — Wrapping Feelings in White (New Song by CKB)

This commercial expresses the warmth imbued in the Kao Premium Gift, which delivers a variety of Kao products.

Along with showing what’s inside, the white outfits and gentle smiles of the people exchanging the gift calmly convey a reassuring sense that dirt can be thoroughly removed.

The song that really highlights the gentle atmosphere of the visuals is Crazy Ken Band’s “Park no Koneko-chan” (Little Kitten in the Park).

Precisely because it overlaps with the soothing sound, you can sense the tenderness hidden within Ken Yokoyama’s powerful singing voice.

Kao Attack: “Experiment” / “Introduction” — Whiter for those who believe

wild roseFranz Schubert

Heidenröslein (Schubert’s folk/children’s song)
wild roseFranz Schubert
Atsuko Takahata Commercials You Won’t Be Able to See Anymore

This commercial shows Atsuko Takahata and Kengo Kora asking questions at a laboratory to find out what kind of effects Attack has.

Takahata, who can’t believe it whitens without even scrubbing, gradually becomes convinced as she watches the research process, clearly conveying the product’s astonishing effectiveness.

The music that further accentuates the fresh atmosphere of the predominantly white visuals is Franz Schubert’s Heidenröslein (Wild Rose).

With the piano at the center, it brings a sense of lightness within the refreshing mood and conveys a relaxed, everyday feeling.

Kao’s CM songs. Popular commercial songs (31–40)

Kao Attack Neo “Compact” Version / “One Rinse” Version

I want you to kiss me.THE BLUE HEARTS

[Official] THE BLUE HEARTS 'Kiss Shite Hoshii (Toot Toot Toot)' [2nd Single (1987/11/21)] THE BLUE HEARTS / Kiss Shite Hoshii
I want you to kiss me.THE BLUE HEARTS

This commercial introduces Kao’s Attack NEO, highlighting its appeal in making laundry easier.

It emphasizes that only one rinse is needed and that the product is compact, with Takashi Sorimachi and Noriko Maeda speaking to viewers with warm smiles.

The song that further enhances the fresh, comfortable everyday vibe is THE BLUE HEARTS’ “Kisu Shite Hoshii” (“I Want a Kiss”).

The lyrics that hum along with the sound effects at the beginning are memorable, and combined with the brisk band sound, they convey a clear sense of fun.

Kao × Panasonic #LaundryProject

Day by day, in many ways.[Alexandros]

[Alexandros] Yohei Kawakami appears in a crisp white shirt! The CM song is a newly written track. Panasonic × Kao Attack “#Sentaku” project unveils new commercial.

This commercial brightly depicts how doing laundry can help switch your mood and refresh you, conveying positive feelings in a fresh, uplifting way.

By juxtaposing freshly washed clothes with the blue sky, it highlights their beauty and suggests that this delightful beauty adds fulfillment to everyday life.

The music that further accentuates the refreshing atmosphere of these scenes of subtle, everyday renewal is [Alexandros]’s “Hibi, Oriorii.” Its light, acoustic-tinged sound—and the vocals layered over it—together evoke a breezy, invigorating air.

Kao Attack Neo

Sunny with occasional cloudsSukima Suichi

SUKIMASWITCH – “Sunny with Occasional Clouds” Music Video: SUKIMASWITCH – HARETOKIDOKIKUMORI Music Video
Sunny with occasional cloudsSukima Suichi
Rie Tanaka CM Kao Attack Neo 30s

This commercial showcases Rie Tanaka’s spirit of challenge and hard work, highlighting how Attack supports her efforts with brilliantly white results.

The emphasis on predominantly white clothing and backgrounds is a key point, conveying both how white the wash becomes and how it refreshes the mind.

The song that further underscores the positive atmosphere of the challenges depicted in the visuals is Sukima Switch’s “Hare Tokidoki Kumo.” With a grand sound marked by striking strings, the soaring vocals combine to vividly express a forward-looking attitude.

Kao Attack “An Ordinary Day” Version

the same storyHanbaato Hanbaato

The Same Story – Humbert Humbert
the same storyHanbaato Hanbaato
[Commercial] An Ordinary Day 60 Seconds [Kao Attack]

This commercial depicts the everyday reality of frequently encountering dirty laundry, and conveys how Attack helps make those days more comfortable.

Tori Matsuzaka and Masaki Suda, Kento Kaku and Shotaro Mamiya, and Yosuke Sugino each show how they spend their days, gently illustrating the kinds of stains that can happen.

The song that further emphasizes that relaxed, calm atmosphere of daily life is Humbert Humbert’s “Onaji Hanashi” (“The Same Story”).

Its arrangement layers a gentle acoustic guitar with smooth, expansive vocals, and the interplay between the male and female singers conveys a sense of consideration and kindness.

Kao Attack ZERO “Five People’s Everyday” Version

rainbowYuki Satoru

Shoko Haida “Niji” – Surely Tomorrow Will Be Fine Weather (Full) [Official]
rainbowYuki Satoru

This is a commercial that depicts everyday moments many people can relate to, while also conveying the importance of the choices we make within them.

It portrays Tori Matsuzaka, Masaki Suda, Kento Kaku, Shotaro Mamiya, and Yosuke Sugino going about their daily lives, expressing how doing laundry helps reset and refresh the day.

Enhancing the calm atmosphere of these ordinary, flowing moments is the song Niji (Rainbow), a nursery rhyme covered by Kei Yuki.

The song gently depicts a rainbow arching across the sky, and it carries a positive feeling of shifting toward a brighter future.