RAG MusicCM
Lovely commercial jingle

Kao’s commercial song. A popular jingle.

Kao is a major manufacturer that handles a wide range of products, including detergents, shampoos, and skincare items.

Their commercials, which convey a sophisticated corporate image with a refreshing and warm feel, are pleasant to watch on their own.

In this article, we introduce the songs featured in Kao’s commercials!

We’ve gathered a wide selection, from the latest to those from a little while back.

If you’ve ever wondered, “What was the song in that commercial with that actress?” this article might just answer your question!

Find the Kao CM songs you’ve been curious about and add them to your playlist.

Kao commercial songs. Popular commercial songs (71–80)

Kao Merit PYUAN “Collaboration” Version

over and overYasuda Rei

Rei Yasuda “over and over” Kao PYUAN “Pure Foam” TV commercial theme song
over and overYasuda Rei

This commercial features Ayami Nakajo showcasing the glamorous appeal of Kao’s Merit PYUAN within a bright, uplifting world.

It highlights the newly redesigned bottles, and her radiant, sparkling smile layered over the colorful bottle lineup conveys a strong sense of fun.

Further emphasizing this cheerful atmosphere is Rei Yasuda’s song “over and over.” The blend of light, airy guitar tones and her resonant vocals delivers a refreshing feel.

The strong rhythm is also striking, giving the song a positive emotion—like taking confident steps forward.

Kao Merit 1988

radianceOkamura Takako

Takako Okamura - Kagayaki (Radiance/Shine)
radianceOkamura Takako

This commercial highlights the cleansing power of Merit to remove dirt and protect the scalp, conveying that this leads to brighter days.

It features Yuriko Ishida washing her hair with Merit and letting her hair flow, with her smile expressing the joy of beautiful hair.

Enhancing the refreshing atmosphere of the visuals is Takako Okamura’s song “Kagayaki” (Radiance).

The piano-centered, dazzling sound and her soaring vocals convey not only a sense of freshness but also a positive, uplifting feeling.

Kao Merit 2008

Bud of excitementYaita Hitomi

This is a commercial depicting Takashi Fujii and Otoha watching over their child, while also conveying that Merit is perfect for sweaty summer days.

A child enjoying summer to the fullest and working up a sweat, and the parents washing that sweat away with Merit to keep them comfortable—together, these scenes convey a gentle sense of happiness.

Further highlighting the tender atmosphere of the visuals is Hitomi Yaida’s “Dokidoki no Tsubomi.” The calm, piano-forward sound combined with her smile-evoking vocals really makes the happiness come through.

Kao Merit PYUAN “Birth” Version / “It’s a Secret” Version

One OneTakagi Masakatsu

Masakatsu Takagi – One One / Masakatsu Takagi – One
One OneTakagi Masakatsu

This commercial features Ayami Nakajo introducing the appeal of Merit Pyuan, which thoroughly removes dirt and helps you achieve beautiful hair.

It mainly shows her washing her hair, and the subsequent shots of her hair flowing clearly highlight the realization of that beauty.

Further emphasizing the fresh, breezy mood of her flowing hair is Masakatsu Takagi’s “One One.” Built around the piano with layered strings, the piece strongly conveys a gentle, calm atmosphere.

Kao Quickle Brand Commercial

My Baby Just Cares For MeHana Hope

nina simone – my baby just cares for me
My Baby Just Cares For MeHana Hope

This commercial promotes various Quickle products by Kao that support everyday cleaning.

It depicts using them in various everyday situations beyond just cleaning, emphasizing how easy they are to grab and use whenever something catches your eye.

Enhancing that relaxed atmosphere even further is Hana Hope’s rendition of “My Baby Just Cares For Me.” While preserving the feel of the original version sung by Nina Simone, Hana Hope’s vocals seem to highlight an even more relaxed mood and a softer touch.

speedBUCK-TICK

BUCK-TICK – Speed (Tenshi no Revolver Tour 2007)
speedBUCK-TICK

It was released in 1991 as BUCK-TICK’s fourth single.

The song was issued as a lead single from the album “Kurutta Taiyō” and was used in a Kao “Lavinas” commercial.

The lyrics incorporate parodies of Shōwa-era kayōkyoku (Japanese popular songs).

FLAIR Fragrance “Together with the Scent” (version)

RhythmBiSH

BiSH / Rhythm [NEW HATEFUL KiND TOUR] @ NHK Hall
RhythmBiSH

This is the sixth major-label single by BiSH, a six-member girls’ group that calls itself a “Brand-new idol SHiT,” meaning “Shinsei Kuso Idol” (New Crap Idol), and performs as a punk band without instruments.

Released as a double A-side together with “KiND PEOPLE,” the track was also used in Kao FLAIR Fragrance’s “With Fragrance” commercial.

It drew attention as the first song composed by members of the group.

Many listeners likely felt their boundless talent and sensibility that defy the boundaries of an idol group, with lyrics and melodies that truly resonate.

Lyrical yet powerful vocals and superb arrangements make this a number that showcases a new side of BiSH.