[March 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

meiji♡FRUITS ZIPPER “Pure feelings, with pure chocolate.” Version featuring Karen MatsumotoNEW!Karen Matsumoto

meiji♡FRUITS ZIPPER ~Pure feelings, with pure chocolate.~ <Karen Matsumoto ver.> #NEWOKASHIPROJECT

This commercial is themed around giving handmade chocolates on Valentine’s Day—conveying pure feelings with pure chocolate.

It features Karen Matsumoto handing over chocolates along with a message, and her smile alone evokes a vivid sense of deliciousness.

The cute, bright atmosphere is further lifted by the song “Hapi Choco” by FRUITS ZIPPER.

With its bouncy rhythm and bright sound, the track leaves a strong impression, directly conveying positive emotions like excitement and happiness.

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kappamaki

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Hoken no Madoguchi “Mr. Ichihara: His Public and Private Sides” EditionNEW!Hayato Ichihara, Sakura Inoue

Hoken no Madoguchi CM: “Mr. Ichihara, Front and Back” Version

Hayato Ichihara appears as an employee of Hoken no Madoguchi, promoting the company’s commitment to honest service.

What’s interesting is the creative device used to convey this: as the CM title suggests, two versions of Ichihara—front and back—appear.

While it’s common to think that a person’s public face and private side have different thoughts, the two Ichiharas in this commercial say, “We mostly feel the same,” emphasizing that there’s no two-facedness.

The reversal of expectations makes for an impactful presentation.

The final gag, where he says “The chair is broken” and keeps spinning around, is also funny and memorable.

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Hane Keisuke

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Kose Cosmeport Suncut “Zero-Gravity UV Essence” VersionNEW!Mio Imada

[Mio Imada Appears] 2026 SS Suncut Zero-Gravity UV Essence

They promote the comfortable, streak-free, non-burdening feel on the skin by describing it as a “weightless” sensation.

It emphasizes not only the reassurance that you’ll never get sunburned, but also the comfortable feel in use—something that clearly comes through in Mio Imada’s refreshingly serene expression.

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Hane Keisuke

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Kawaijuku High School Green Course “With Kawai, the shortest route.”NEW!

If it’s Kawai, it’s the fastest route. High School Green Course [Kawaijuku] [15 seconds]

The high school students who say they want to balance club activities and their personal lives while aiming to pass their first-choice schools on the first try chose Kawaijuku.

The ad highlights that they can study with a curriculum that offers the shortest route to their goals.

Many who have experienced entrance exams will likely be moved by the phrase, “We want to eliminate ‘I couldn’t make it in time’ during high school.” This commercial makes you feel that with Kawaijuku, you can take on the exams with confidence.

The BGM, featuring lyrics that depict the kinds of inner conflicts everyone feels in their teens, is Garari’s “Tooi Sora ni wa,” a track released just before this commercial aired in January 2026.

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Hane Keisuke

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SKY Inc. SKYSEA “Door to AI” versionNEW!Tatsuya Fujiwara

SKYSEA CM “Door to AI” Version 15 seconds Tatsuya Fujiwara CP

This is an introductory commercial for SKY Inc.’s client operations management software, SKYSEA Client View.

By leveraging AI, it promotes itself as a more user-friendly approach to risk management.

Many viewers likely felt a sense of trust in Tatsuya Fujiwara’s confident expression.

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Hane Keisuke

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mineo Quiz Show: Spring mineo Discount / Packet Unlimited Plus / MyPita 30 GB PlanNEW!

mineo Quiz Show Edition Spring mineo Discount

mineo Quiz Show Edition Packet Unlimited Plus

mineo Quiz Show Edition MyPita 30 GB Plan

This commercial showcases the many appeals of mineo through footage reminiscent of old quiz shows.

It clearly explains, via narration, how mineo offers a variety of plans tailored to users and makes smartphones easier to use.

It’s also fun to see what kind of wrong answers and reactions pop up, and the visuals and speaking style create a retro vibe, making for a comical piece.

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kappamaki

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Kappa Sushi “2026 Tohoku Delicious Food Festival” EditionNEW!Takumi Saitoh

Kappa Sushi “2026 Tohoku Delicious Foods Festival” 15-second version

In this commercial, featuring Takumi Saitoh in his familiar role as an employee of the Kappa Sushi Challenge Department, they introduce that you can enjoy carefully crafted, limited-time items at a great price.

This time, the featured items are seared bonito and boiled whitebait sushi.

Both fish, sourced from the Tohoku region, look absolutely delicious, and many viewers probably felt like, “I want to go to Kappa Sushi” after watching the ad.

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Hane Keisuke

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