[March 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

Japan Frito-Lay Mic Popcorn “Caramel” Version / “Hitorijime (All to Myself)” VersionNEW!

Mike Popcorn “Caramel” Version

Mike Popcorn “Hitorijime” Version

These are humorous commercials depicting a boy delighted after buying lots of Mike Popcorn.

In both spots, a boy appears dancing with bags of Mike Popcorn in both hands, and his family, noticing him, starts talking to him.

In the “Caramel” version, his grandfather asks, “Where’s mine?” and the boy reacts begrudgingly; in the “All for Me” version, when someone says, “Lucky you,” he responds while out of breath.

Both have a subtly absurd tone that’ll make you chuckle.

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Hane Keisuke

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Google “Even Samurai Japan searches for shops in AI Mode!” EditionNEW!Samurai Japan

Samurai Japan is searching for shops in AI mode, too!

The Samurai Japan players are discussing which restaurant to hold a team-building dinner at.

After various requests are thrown out, Shota Morishita confidently says, “I’ll find one.” You might think he knows a lot about restaurants, but he actually uses Google’s AI mode.

As soon as he feeds it the conditions mentioned in their earlier conversation, recommended spots pop up right away.

It’s incredibly convenient to get exactly the information you want without having to think about what to search for or carefully comb through the sites that come up.

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Hane Keisuke

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Osaka Gas “Mottainananai-na-nai: Winter Campaign FY2025”NEW!Aya Ueto, Tomoda Ore

Energy 'Mottainanainanai • FY25 Winter CP' Edition

Osaka Gas not only supplies gas but also operates an electricity business, and they’re promoting how cost-effective it is when you bundle gas and electricity in one contract.

When Aya Ueto says, “Why wouldn’t you bundle your electricity and gas with Osaka Gas?” Ore Tomoda appears, singing, “That would be such a waste, wa-wa-waste!” The catchy melody really makes you want to sing along, doesn’t it?

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Hane Keisuke

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Oshima Shipbuilding: “We Build Technology, Too” EditionNEW!Neru Nagahama

Oshima Shipbuilding TV Commercial “We Also Create Technology” (15 seconds)

A series of commercials in which Neru Nagahama, serving as Special PR Director, introduces the strengths of Oshima Shipbuilding.

This installment focuses on the Wind Challenger, an outfitting that converts wind into propulsion, and also highlights that the company builds ships using various next-generation fuels.

The background music features an original, gently toned piece composed specifically for this series by Yusuke Karino.

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Hane Keisuke

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Suntory Kinmugi “The Usual Way Home” EditionNEW!Yutaka Takenouchi, Hana Kuroki

Kin-Mugi “The Usual Way Home” 30-second version featuring Yutaka Takenouchi and Hana Kuroki – SUNTORY commercial

This is a commercial with the catchphrase “When you get home, Kinmugi,” depicting how having Kinmugi at home makes coming back something to look forward to.

It shows multiple scenes of Yutaka Takenouchi and Hana Kuroki each returning home.

Every scene has a wonderfully charming mood, and above all, pay attention to the perfect expressions on their faces at the end when they drink Kinmugi.

The BGM is “Bittersweet Samba,” also known as the theme song of All Night Nippon.

Many people may recognize the tune but not know its title.

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Hane Keisuke

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Lawson “Overloading Challenge! Round 2!”NEW!Kenichi Matsuyama, Ourin, Tomio Umezawa, Rina Kawaei

[LAWSON] Overloaded Portions Challenge! Round 2! Nationwide (except Okinawa)

This is a commercial announcing Lawson’s recurring event, the “Morisugi Challenge.” In addition to the event overview—where the price stays the same but the contents are increased by 50%—the product lineup for the second wave in 2026 is introduced.

The striking direction featuring tons of gigantic foods creates such an impact that you can’t help but feel a little giddy while watching!

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Hane Keisuke

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Solaseed Air: “[Airline tickets through October now on sale and popular♪] Book early and fly for less ✨ Solaseed Air × Hinatazaka46 collaboration in progress!”NEW!Hinatazaka46

[Airfare through October Now on Sale♪] Book early and fly for less ✨ Solaseed Air × Hinatazaka46 collaboration underway!

This is a Solaseed Air commercial featuring members of Hinatazaka46.

In the ad, it’s said that making travel plans gives you the strength to work hard every day until departure.

It promotes that tickets for flights through October 24 are on sale and highlights that you can get them at a good price.

The BGM uses their song “Love yourself!”, released in 2025.

Its lyrics encourage living with self-confidence, which is appealing.

Combined with the refreshing melody, listening to it puts you in a positive mood.

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Hane Keisuke

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