[April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

Sukiya: “Today, too, is a fall-apart-tender kind of day.”NEW!Fumiya Takahashi

[Sukiya] Charcoal-Grilled Fall-Apart Chicken Curry CM “Another Tender Day Today.” (Horizontal 30s)

This is a commercial introducing the Charcoal-Grilled Fall-Apart Chicken Curry topped with bone-in chicken, renowned for its tender, fall-apart texture.

It features Fumiya Takahashi eating the dish, and the way he enjoys it is sure to whet our appetites as we watch.

The CM’s BGM is Tota’s “Nantomo Omottenai” (“I Don’t Feel Anything”), whose lyrics depict an unrequited love that seems impossible to confess—something many viewers will likely relate to.

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Hane Keisuke

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Maybelline New York “Lumi Matte Foundation” version / “Sky High” versionNEW!Ryôsuke Yamada

Ryosuke Yamada × Maybelline New York Luminatte Foundation

Ryosuke Yamada Maybelline New York Sky High

This is a commercial where Ryosuke Yamada introduces Maybelline New York’s foundation and mascara.

In the two ads, each product’s appeal is highlighted, and Yamada’s expressions and lines are especially striking.

It’s a spot that will be particularly delightful for his fans.

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Hane Keisuke

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UNIQLO KIDS “Gear Shorts: Amphibious” / “AIRism UV Cut Full-Zip Parka” / “AIRism Mesh Innerwear”NEW!

UNIQLO KIDS Gear Shorts Amphibious

UNIQLO KIDS AIRism UV Cut Full-Zip Parka

UNIQLO KIDS AIRism Mesh Inner

This commercial showcases kids’ items that are perfect for spring through summer.

It features gear short pants that can also be used as swimwear, a UV-cut parka that protects from the sun just by wearing it, and AIRism mesh innerwear known for its smooth, breathable comfort—everything is easy to move in and comfortable.

The footage shows children absorbed in play while wearing these items, conveying that these products support the fun times kids spend.

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Hane Keisuke

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Mitsubishi Motors eK Space “Good style” versionNEW!

eK Space “Good style” version 15 seconds

This is a commercial introducing the interior and exterior of the eK Space, Mitsubishi’s kei super high-roof wagon.

In addition to showcasing the color lineup and exterior visuals, it thoroughly covers the interior as well, including a meter panel that gives a cutting-edge impression and seats with a refined feel.

It also features the rear-seat sliding doors, emphasizing the car’s comfortable usability.

The appeal of the eK Space is conveyed without leaving anything out.

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Hane Keisuke

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Nissin Foods Nissin Fluffy Kamataki Rice “Dream Cup Rice” VersionNEW!Shigehiro Ishida, Yuri Hoshina

Nissin Fluffy Kettle-Cooked Rice “Dream Cup Rice” Version 90 Seconds / Shigehiro Ishida・Yuri Hoshina

This is a promotional commercial for Nissin’s Fluffy Pot-Cooked Rice, which is ready in five minutes just by adding hot water.

Shigehiro Ishida and Yuri Hoshina appear in it, and the presentation mimics a Yume Group-style mail-order TV program.

In addition to being made with only hot water, it emphasizes that the large container leaves room on top of the rice to add curry or a ready-made beef bowl topping.

Over the 90-second video, you can clearly imagine practical use cases.

It also features Nissin’s signature humorous touch, so be sure to watch to the end.

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Hane Keisuke

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Meiji Double Skincare Yogurt “Outside” VersionNEW!

Meiji W Skincare Yogurt - Outer Skin Version, 15 seconds

This commercial features Aya Ueto introducing Meiji W Skincare Yogurt, which helps care for UV exposure from the inside.

A trio of women also appears, seemingly determined not to expose their skin to any ultraviolet rays—they’re in full protective gear with hats, masks, sunglasses, and parasols.

You can’t tell who’s who at all, but their serious commitment to UV protection definitely comes across.

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sasashina

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Meiji Probio Yogurt R-1 Uncle R “Gargling and Handwashing” VersionNEW!

Meiji Probio Yogurt R-1 Uncle R “Gargling and Handwashing” Version

Some of you who saw Earl-ojisan, the character in the commercial, might have thought, “Huh?” The designer is Norio Hikone, who also created the famous Karl-ojisan.

As he watches a boy and some animals washing their hands and gargling, Earl-ojisan peers into the faucet.

Then the water gushes out and soaks him.

And where did that frog behind him come from…? It’s hard not to wonder.

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sasashina

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