[March 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

Nissan ARIYA “A crystal-clear, luxurious drive.”NEW!

[Nissan Ariya] “Crystal-clear, luxurious driving.” 30-second version

This piece portrays the comfortable driving experience of Nissan’s Ariya while highlighting the various features that support that comfort.

The sequence that transitions from a road to gliding over water is striking, and the expansive vistas effectively convey a refreshing sense of exhilaration.

The hands-off driving capability is another key point, and together with the expressions shown in that moment, it clearly evokes a sense of relaxation.

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kappamaki

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AOKI ‘Freshers’ EditionNEW!Aya Ueto, Mio Imada

[AOKI] 15-second Freshers TV commercial featuring Aya Ueto and Mio Imada

In this commercial introducing the Freshers Celebration Set, Aya Ueto and Mio Imada congratulate the freshers with a cheerful “Congratulations!” It highlights that you can get a full set of a suit and accessories at a great price, emphasizing that it’s perfect for new students and new employees.

With cherry blossoms in full bloom as the backdrop, the freshers shine brightly in a video bursting with the spirit of spring.

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Hane Keisuke

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P&G Febreze Toilet “Natural Fragrance” VersionNEW!Keita Machida, Yoshie Takeuchi, Kumi Sasaki

Febreze Toilet Use Natural Scent NEW 30 seconds

This commercial begins with Keita Machida, Yoshie Takeuchi, and Kumi Sasaki exchanging opinions about conventional deodorizers.

Complaints come up—like the scent being too strong or the products being bulky and getting in the way of cleaning—just as the new Febreze Toilet appears.

Viewers likely thought, “This could work!” as they watched the cast praise its compact, stylish look and refined fragrance.

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Hane Keisuke

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au Value Link Plan “Husband and Wife’s Conversation” EditionNEW!Shota Matsuda, Kasumi Arimura, Kira Murayama

TVCM | au Value Link Plan “Husband and Wife’s Conversation” Edition

This is a heartwarming commercial depicting a conversation between the married couple Momotaro, played by Shota Matsuda, and Princess Kaguya, played by Kasumi Arimura.

Momotaro confides that something seems off with their daughter, Momohime, played by Kira Murayama.

She’s been plucking flower petals, staying up all night making sweets, and he even saw her putting on makeup…

Momotaro can’t figure out what these actions mean, while Princess Kaguya, who understands everything, breaks into a knowing smile.

Seeing the tender parental feelings of the two gives viewers a warm, fuzzy feeling as well.

At the end of the commercial, the U18 Value Plan for those under 18 is introduced, tying in with Momohime’s first love.

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Hane Keisuke

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SMBC (Sumitomo Mitsui Banking Corporation) Olive For the Future: “Hassle” Version / “Fees” Version / “Points” VersionNEW!Atsuhiro Tsuda (Diane)

[Olive] “The People of Tomorrow ~ Effort” 30-second version

[Olive] "People of Tomorrow — Fees" 30 seconds

[Olive] “The People of the Future ~ Points” 30-second version

This piece features Diane’s Tsuda delivering a message as “the passbook guy” to people embarking on a new chapter in life and beginning to face money matters.

As he shares his thoughts on bank accounts and passbooks, sharp retorts pop up about convenience and fees.

Those concerns are neatly resolved with SMBC’s Olive, which is portrayed as easy to use with no fees.

The content also conveys a comedic vibe, including his expressions when confronted with pointed opinions.

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kappamaki

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Lottery Valentine Jumbo “Pretending” EditionNEW!Riho Yoshioka, Yuma Yamoto

Jumbo Lottery "Make-Believe" Version

This commercial introduces the sales period for the Valentine Jumbo lottery.

From the name, it seems like you can only buy it until February 14, but it actually emphasizes that you can purchase it until March 6.

Focusing on the word “misekakete” (making it look like), Yuma Yamoto cheerfully says, “It may look like I’m sitting, but I’m actually doing an air chair.” In response, Riho Yoshioka shocks everyone by saying, “It may look like I’m standing on the floor, but I’m actually floating 1 millimeter.” The previously upbeat Yamoto regains his composure and, unable to hide his surprise, asks, “Huh? Really?” With its dynamic pacing, it’s a humorous commercial that’s bound to make you laugh.

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Hane Keisuke

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Japan Frito-Lay Mic Popcorn “Caramel” Version / “Hitorijime (All to Myself)” VersionNEW!

Mike Popcorn “Caramel” Version

Mike Popcorn “Hitorijime” Version

These are humorous commercials depicting a boy delighted after buying lots of Mike Popcorn.

In both spots, a boy appears dancing with bags of Mike Popcorn in both hands, and his family, noticing him, starts talking to him.

In the “Caramel” version, his grandfather asks, “Where’s mine?” and the boy reacts begrudgingly; in the “All for Me” version, when someone says, “Lucky you,” he responds while out of breath.

Both have a subtly absurd tone that’ll make you chuckle.

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Hane Keisuke

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