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[March 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you watch TV or video sites, you’re bound to see commercials.

New commercials air every day, and many of them draw attention for various reasons—star-studded casts, funny storylines, the songs used, and more.

In this article, we’ll showcase the latest commercials all at once!

You might even find a commercial you saw once and were curious about, or one that’s been trending online.

If you find the one you’ve been looking for, be sure to take your time and enjoy it.

Alright, let’s dive in!

Latest trending TV commercials (211–220)

The CHOYA Aged One Year “Magic” Version / “Fullness” VersionNEW!Koji Seto

The CHOYA “Magic” Edition

The CHOYA “Mitsuru” Edition

This commercial coolly conveys what kind of dedication goes into The CHOYA, as presented by Koji Seto.

The main highlight is that it uses the equivalent of 15 Nanko plums, and the resulting rich flavor is showcased through his composed expressions.

The ad also expresses satisfaction with the taste in various ways, such as a magic trick where Nanko plums are placed into a bottle and scenes of him smiling as he enjoys the aroma and flavor.

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Daihatsu e-Hiject Cargo “Japan’s Working Electric Vehicle” EditionNEW!

TVCM e-HIJET Cargo “Japan’s Working Electric Vehicle” (15 seconds) Daihatsu Official

This commercial introduces Daihatsu’s e-HIJET Cargo by showing it through the people who love using it.

It conveys that the HIJET’s signature loading capacity is fully realized even as an electric vehicle, offering performance that supports working people.

It also depicts the driving range, communicating that it’s reliable enough for work.

By showing hardworking people smiling, the ad emphasizes comfortable driving and peace of mind.

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Nitori “Handle-that-COMES-OFF Frying Pan” AdNEW!

[Limited-time price until 3/15] TORERU Handle Frying Pan

This commercial promotes the renewal of Nitori’s detachable-handle frying pan, TORERU, highlighting what makes it easier to use.

It focuses on the pan’s usability, conveying that improved slipperiness makes cooking more comfortable.

The sight of various dishes gliding smoothly across the pan is striking, and together with the emphasis on its light weight, it conveys the desire to make cooking more comfortable.

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au Google Pixel New-Life Situations Theater: “Working Adult” Edition / “University Student” EditionNEW!FRUITS ZIPPER

[Google Pixel | au] New Life Situations Theater: “Working Adult” Edition (Experience it at au stores)

[Google Pixel | au] New Life Relatable Theater: “University Student” Edition (Experience it at an au store)

This is an au commercial introducing the convenient features of Google Pixel.

Members of FRUITS ZIPPER appear, reenacting relatable scenes from the perspectives of a working professional and a university student.

It shows how they make practical use of the Pixel in those situations.

The commercial specifically highlights the appeal of the Pixel and features their song “Pipopapo,” released in August 2025.

With its cute, upbeat lyrics, it’s a track that lifts your spirits just by listening.

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JR Central #Tokyo Thrills: “Art” EditionSosuke Ikematsu

[JR Central] '#Tokyo Zokuzoku' CM 'Art' Edition

This is a JR Central commercial promoting the appeal of sightseeing in Tokyo.

Sosuke Ikematsu gazes at his smartphone, murmuring, “I feel like I look at the same things every day.” In the next cut, he moves into the Mori Building Digital Art Museum and is overwhelmed by its beauty.

The line from a young girl, “There’s nothing else like it—Tokyo,” is also striking, painting the city of Tokyo as remarkably captivating.

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Shizuoka Bank Education Loan “Emotion” Version / “Growth” VersionNEW!

Shizuoka Bank Education Loan - Emotional Version

Shizuoka Bank Education Loan Growth Edition

This is a commercial introducing Shizuoka Bank’s education loan.

The “Emotion” version portrays the theme of wanting to do something for someone, depicting the parental love that thinks in terms of “for the children.” The “Growth” version also straightforwardly depicts the parental desire to nurture their children’s interests.

It’s a commercial that empathizes with the wish to let children pursue what they want without worrying about money.

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Sapporo Beer Sapporo Classic “What kind of mother was she?” versionNEW!Taka and Toshi

Sapporo Classic “What kind of mother was she?” version 30 seconds

This commercial features Taka from the duo Taka and Toshi looking back on memories with his mother through conversation, conveying the bonds of family.

With Toshi watching over them warmly, and Sapporo Classic being enjoyed in the scene, it also highlights the gentle flavor that supports peaceful moments.

The song that underscores the relaxed mood and tender atmosphere depicted in the footage is “Koko de, Nomou yo.” sung by Taka and Toshi.

It’s a song that portrays the importance of human connection and relaxation, and its calm tempo and gentle vocals convey a sense of reassurance.

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