[March 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

Shiseido ANESSA MEN × Yuto Horigome Multi-Control UV Gel “All set with just one.”NEW!Yuto Horigome

ANESSA MEN × Yuto Horigome Multi Control UV Gel “One bottle is all you need.” Version | Shiseido

This is a commercial introducing a multi-control UV gel that not only works as a sunscreen but also provides pore care and shine control at the same time.

While the product is presented through narration, footage of skateboarder Yuto Horigome’s performance plays in the background.

The ad stylishly promotes how you can easily care for your skin with this one product.

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Hane Keisuke

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docomo DoCoMo mini “Beethoven” VersionNEW!

docomo mini “Beethoven” version 15 seconds

This is a commercial introducing Docomo’s pricing plan, Docomo mini.

It emphasizes that by using various bundle discounts, a 4GB plan can be used for as low as 880 yen.

It’s memorable for featuring Beethoven holding a smartphone, and it uses a parody song set to Symphony No.

5 in C minor, Op.

67, commonly known as “Fate,” as the background music.

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Hane Keisuke

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Sky PerfecTV: “There’s always something you kind of want to watch — after a bath” (commercial)Mikako Tabe

[SKY PerfecTV! CM] There's something I kind of want to watch – Fresh Out of the Bath, 30 seconds

It begins with Mikako Tabe, fresh from a bath, turning on the TV in the living room.

As the tagline “There’s something I kind of want to watch” suggests, once she turns it on, it shows that there’s always something interesting to see.

The image of Tabe watching TV in a relaxed mood is striking.

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Hane Keisuke

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Connect with fellow Spotify fans. Spotify: “Even on the free plan, you can play shared songs” edition

Spotify | "Connect with what you love. Spotify" Even for free, you can play shared tracks.

It shows someone using Spotify to share their favorite song with a friend.

It highlights how easy it is to share from the Spotify screen, and that the recipient can listen to the song even with a free account.

However, this exchange takes place during a university class, leading to a humorous twist where, after saying “Make sure you listen to it!”, another friend chimes in with, “Hey, let’s pay attention to the lecture now.”

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Hane Keisuke

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Nitori: This is Nitori’s large refrigerator “Easy to use with a generous 410L capacity” versionNEW!Eiko Koike

[This is Nitori’s Large Refrigerator] Easy to use with a generous 410L capacity

This commercial showcases the excitement of the large capacity and ease of use of Nitori’s large refrigerator through Eiko Koike’s reactions.

It straightforwardly conveys the surprise of achieving a slim design with a spacious 410L capacity, along with various other built-in features.

Another key point is that all of this is offered at a low price, expressing that it’s a refrigerator designed with users in mind.

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kappamaki

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Tokyu Livable Customer Testimonials Series: “The Angle of the Bow” / “Fan” / “Not Pushy Enough”NEW!Sei Shiraishi, Keita Machida

Customer Testimonials Series "The Angle of a Bow" 30 seconds

Customer Testimonials Series “Fan” Version 30 seconds

Customer Testimonials Series: “Not Pushy” 30 seconds

This is a commercial introducing how Tokyu Livable features customer feedback on its website exactly as it is.

In the commercial, they also present feedback just as received, ranging from very positive to somewhat negative, and through these reviews you can sense the politeness and approachability of Tokyu Livable’s sales representatives.

Sei Shiraishi and Keita Machida appear as sales staff, reenacting the review content, which is also entertaining—so please enjoy watching it.

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Hane Keisuke

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Tokyu Livable “Remember Me” VersionNEW!Keita Machida

Subtitles “Remember It” Version 15 Seconds

This is a commercial where Keita Machida, who works at Tokyu Livable, introduces his company to his family.

When his mother asks, “Why was your company ranked number one again?”, Machida casually replies, “Annual transaction volume in real estate brokerage.” Then his grandmother says, “Tokyo Livable, not bad,” and Machida gently corrects her, “It’s Tokyu, not Tokyo.” It’s a heartwarming exchange that still manages to promote Tokyu Livable effectively.

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Hane Keisuke

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