[April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

Suntory NOPE “Guilty Prison”NEW!Toma Ikuta, Oji Suzuka, Antony

NOPE “Guilty Prison” Version 30 Seconds SUNTORY

Set in a prison, this commercial—dubbed “Guilty Soda”—is an ad for nope.

Veteran inmate Antony asks Oji Suzuka, who’s just been locked up, “What’d you do to end up here?” Suzuka replies, “I’m guilty of eating ice cream in the middle of the night.” In fact, this prison houses people who’ve given in to everyday temptations.

Then Toma Ikuta appears, ravenously chowing down on fast food and chips.

The concept of nope—“It’s okay to do something sinful when you lose to your appetite!”—is expressed perfectly.

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Hane Keisuke

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Suntory Jasmine Shochu “Matsurika” — “Because I want to stay with you a little longer”NEW!Haruna Kawaguchi

Jasmine Shochu “Matsurika” ‘Because I want to stay together a little longer’ Version 30 seconds Haruna Kawaguchi SUNTORY

This commercial promotes a relaxing time with Suntory’s jasmine shochu, Matsurika, conveyed through Haruna Kawaguchi.

It depicts what makes you want to drink it, strongly expressing how it supports fun moments with friends and times of relaxation.

The overlap with the gentle BGM and her soft smile also effectively highlights the drink’s mild, gentle flavor.

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kappamaki

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Don Quijote: Whether it’s awesome or ordinary, it’s Donki in the end! “Awesome or Ordinary: Meat” EditionNEW!Eita Nagayama

Don Quijote / Awesome or Ordinary: Meat Edition

This commercial conveys the kinds of products available at Don Quijote through the figure of Eita Nagayama enthusiastically praising its appeal.

While it mainly introduces quirky items like shiitake snacks, it also depicts the store’s broad selection, noting that you’ll find ordinary items like regular meat on the shelves when you visit.

The subtly perfect expression he makes when it’s cheerfully pointed out that they’ve got normal stuff too adds a distinctly comedic vibe.

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kappamaki

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Kao Merit “First Shampoo”NEW!

Kao Merit “First Shampoo” CM

The Meritto commercials are becoming known for their animated spots featuring the memorable singing voices of small children.

Among them, this one introduces Meritto Kids, a version for children.

It highlights that the foam comes out ready-made, making it easy for little kids to use.

The BGM features “Gips,” one of Ringo Sheena’s signature songs.

Although it’s originally a love song, when paired with this footage, it feels like it’s singing about the love between parent and child.

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Hane Keisuke

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Asahi Soft Drinks Mitsuya Cider “Drink in the blue sky.” versionNEW!Erika Ikuta

Mitsuya Cider CM “Drink in the Blue Sky.” version, 15 seconds, Erika Ikuta

When it comes to Erika Ikuta, some of you might picture her showcasing her singing voice in commercials.

In this particular ad, she covers SUPER BEAVER’s Aoi Haru.

It’s arranged in a refreshing piano-rock style that perfectly matches the youthful imagery of the commercial and the crisp taste of Mitsuya Cider.

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Hane Keisuke

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P&G Braun Oral-B iO “OOO Sukkirri Suzuki-san” versionNEW!Ryohei Suzuki

OOO Sukkirri Suzuki san 15sec final

This commercial features Ryohei Suzuki appearing as an Oral-B researcher, portraying him empathizing with people who have concerns about their teeth.

It clearly acknowledges the worry that brushing too hard might be bad for teeth and strongly emphasizes that Oral-B can resolve that issue.

The visuals, centered on blue and white, are striking and convey a fresh, clean atmosphere.

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kappamaki

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Regional Bank Card Loan “Daigin Library” Episode / “Inspector” EpisodeNEW!Kyoko Fukada

Oita Bank Happy Card Loan - Daigin Library Version (30 seconds)

Oita Bank Happy Card Loan Card Loan Inspector Version (30 seconds)

This is a commercial for Oita Bank’s card loan featuring Kyoko Fukada.

In the “Daigin Library” segment, she recommends a trip to Egypt to a man who says he wants to learn about the pyramids.

When the man expresses concerns about money, she advises him to “use a card loan.” In the “Card Loan Inspector” segment, Fukada plays an airport security officer who discovers an Oita Bank card among a passenger’s belongings.

You might think she would scold the passenger for using a card loan to travel abroad, but instead she beams and sends them off, saying, “Card loan is bank!” The direction has the feel of a daytime drama aired in the early afternoon, which makes it memorable and amusing.

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Hane Keisuke

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