[March 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

Tokyu Livable Frankly, where? “Best Friend” version / “Cousin” versionNEW!Keita Machida, Sei Shiraishi

Subtitles: “Honestly, where?” Best Friend Version 30 seconds

Subtitles: “Honestly, where?” Cousin Edition, 30 seconds

It depicts Keita Machida and Sei Shiraishi, who work at Tokyu Livable, being asked by friends and relatives, “If you’re selling a house, which real estate company do you recommend?” Both confidently reply, “Honestly… ours!” At the end of the commercial, it highlights their strength of leveraging a unique network to attract buyers from all over the country.

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Hane Keisuke

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NURO Don’t stop the excitement. “Monologue” versionNEW!CHANMINA

NURO “Don’t stop the excitement.” Monologue version 30 seconds

This commercial expresses the theme “Don’t stop the emotion,” showing how NURO’s high-speed internet supports a range of feelings.

In it, Chanmina talks about what it means to make music, coolly conveying her commitment to infusing information with emotion and moving impact.

The song that further heightens the tension conveyed by the visuals is Chanmina’s “FLIP FLAP.” Its heavy, striking beat and her cool layered vocals communicate a powerful drive to push forward.

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kappamaki

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Kao Men’s Biore “Body Sheets PRO You Can Use on Your Face” AdNEW!Masaki Suda, Kai Inowaki

Kao Men’s Biore Face-Wipable Body Sheet PRO 15-second Commercial Masaki Suda, Kai Inowaki

This commercial starts with Kai Inowaki asking Masaki Suda, “Do you have any body wipes?” In his head, Suda thinks, “I’ve got the good Men’s Biore ones that keep you feeling fresh for a long time, but I don’t want to use them up…” He agonizes over whether to let him use his body wipes.

Then, while pretending to look for them—“Where could they be…”—he finally just says, “Don’t have any.” It really gets across how comfortable they are—so much so you want to keep them all to yourself.

On top of the humorous story, Suda’s Kansai dialect adds an extra touch of friendliness.

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Hane Keisuke

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Shiseido ANESSA Gold Milk “My skin won’t fall apart.” / Daily Series “The more I use it, the more beautiful my skin becomes.”NEW!Masami Nagasawa

ANESSA × Masami Nagasawa Gold Milk “My skin won’t break down.” Version | Shiseido

ANESSA × Masami Nagasawa Daily Series “The more you use it, the more beautiful your skin becomes.” | Shiseido

This is an introduction commercial for Perfect UV Skincare Milk and Skincare Gel.

Masami Nagasawa appears in both commercials, and the appeal of each product is presented through narration.

It’s striking how Nagasawa, under strong sunlight, shows a fresh, unflinching expression.

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Hane Keisuke

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Nutella “Nutella & Go!” versionNEW!LiSA

Nutella & Go! Edition 15 seconds

This commercial features LiSA introducing Nutella & Go, something you can easily enjoy even when you’re busy—along with its delicious taste.

By highlighting the product’s combination of crispy breadsticks and Nutella, it conveys how convenient it is to carry and the excitement of being able to savor it anywhere.

The song that amplifies the fun atmosphere depicted in the video is LiSA’s “SWEET MAGIC.” The blend of light, breezy sounds and her powerful vocals is striking, evoking everyday enjoyment and a positive attitude.

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kappamaki

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Creation OMIYA LINKAGE Concept Luna City OmiyaNEW!

[New TV Commercial] OMIYA LINKAGE Concept “Luna City Omiya” Released!

This is a commercial that promotes Soken’s Luna City Omiya with a refreshing vibe.

It conveys a strong sense of reassurance by not only showing what kinds of homes will be built, but also the smiles of the people who will live there, highlighting it as a home closely aligned with day-to-day life.

The music that accentuates the calm, reassuring atmosphere depicted in the video is Okayuka’s “Utopia.” The soft vocals layered over the tranquil sound are striking, and that distinctive tone soothes the heart.

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kappamaki

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Daiken Construction Industry “Entrance to Dreams” Edition

Daichi Construction Industry 'Promo' Version

Daiichi Construction Industry “Entrance to Dreams” (15 seconds)

Daiichi Construction Industry “Entrance to Dreams” (30 seconds)

This is an animated commercial depicting the struggles of Tetsuro Nitta, a new employee at Daiichi Construction.

It portrays Tetsuro’s determined efforts to bring to life the dreams he has had since childhood—building structures in the city and connecting places with roads and railways—in a striking and memorable way.

The background music features “Eternal Boy” by Mega Shinnosuke.

The lyrics, which express gratitude for meeting someone special and the resolve to keep moving forward with a pure heart, align with the commercial’s worldview and create a finish that gently encourages viewers.

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Hane Keisuke

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