[March 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

Tokyo Gas: ‘A History Woven, A Future We Weave’

Tokyo Gas CM “Spun History, Weaving the Future” (30 seconds)

This commercial briskly portrays the 140-year journey—from lighting gas lamps on the streets of Tokyo 140 years ago, to the spread of gas into households, and even the use of non-gas energy.

Although the company is named Tokyo Gas, the message emphasizes not limiting itself to Tokyo and pursuing possibilities beyond gas, conveying a forward-looking vision for the future.

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Hane Keisuke

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Recruit SUUMO “Bakarhythm Couple Buying a House: ‘Know-how and Money’” / “‘Image and Viewing Reservation’” / “‘Bakarhythm Wants to Buy a House’”Bakarhythm, Asami Usuda

Mr. Bakarhythm and his wife buy a house: Know-how and Money version, 15 seconds | Official SUUMO

Bakarhythm Couple Buying a House: Image and Viewing Reservation Edition, 15 Seconds | [Official] SUUMO

Bakarhythm Wants to Buy a House - 60 Seconds | [Official] SUUMO

This commercial features Bakarhythm and Asami Usuda playing a married couple who consider buying a home using SUUMO.

It highlights that SUUMO offers helpful how-to articles for home purchases and a loan simulator, and lets users search listings through plenty of photos and videos, as well as quickly book tours for homes they’re interested in.

Although SUUMO is strongly associated with rentals, the ad conveys that it also provides solid support for home buying.

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Hane Keisuke

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Recruit Zexy “This Month’s Zexy March 2026 Issue (released January 2026)”Anji Ikebata

“This Month’s Zexy” TV commercial, March 2026 issue (released in January 2026)

This is a commercial introducing the March 2026 issue of Zexy, released in January 2026.

Anji Ikebata appears in a wedding dress and presents this month’s free gifts.

Fitting for a New Year broadcast, the background features traditional Japanese patterns, Mt.

Fuji, and even illustrations of the zodiac animal, the horse, creating a festive and auspicious New Year atmosphere.

It’s a bright, celebratory CM perfectly suited to the start of a new year.

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Hane Keisuke

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BizReach “History of BizReach Commercials” EditionAyako Yoshitani

History of BizReach commercials

This commercial looks back on the BizReach ads featuring Ayako Yoshitani that began in 2016, expressing gratitude for the journey so far and sharing aspirations for the future.

As footage from the past ten years of commercials plays, it reflects on the anxieties at the time of the service’s launch and the desire to be helpful to many users, while conveying thanks.

It concludes with a commitment to continue building a society where users can work in a way that’s true to themselves.

It’s a commercial that’s perfect for the milestone 10th anniversary year, renewing its sense of resolve.

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Hane Keisuke

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Ajinomoto Pal Sweet — With Pal Sweet, make it a Sweet Day♪ “Akiko, Becomes an Interviewer.” / “Akiko, Starts a Secret Savings Stash.” / “Akiko, Works from Home.” / “Akiko, Has a Reunion.”

With Pal Sweet®, a sweet treat day♪ “Akiko plays the interviewer.” 30-second version

With Pal Sweet®, a sweet day of the week ♪ “Akiko starts a secret stash.” 30-second version

With Pal Sweet®, a sweet day of the week♪ “Akiko Works From Home.” 30-second version

With Pal Sweet®, a sweet day of the week♪ “Akiko, a reunion.” 30-second version

This commercial appeals to women who work hard every day as both mothers and office workers, suggesting that in tough moments, they should enjoy something tasty with Pal Sweet.

It ranges from relatable “I’ve totally been there!” situations to those that probably wouldn’t actually happen but perfectly capture the vibe—creating a quirky, yet oddly familiar feel.

Her radiant expression as she treats herself with sweetness while keeping calories and carbs in check with Pal Sweet is especially memorable.

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Hane Keisuke

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Resona Group: ‘Let that heartbeat add a plus to the future.’Ai Yoshikawa

That heartbeat turns the future positive. Version R (With finance+, make the future positive. 30 seconds)

In a commercial introducing the Resona Group’s concept of “Finance+,” actress Ai Yoshikawa appears.

It highlights their desire to support people in taking the first step toward new challenges, and also mentions that they are the title partner of the B.League.

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Hane Keisuke

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Bridgestone “FINESSA HB01” Version

FINESSA HB01

The commercial opens with a mother who’s come to pick up her child, worrying about driving in the rain.

But once she starts driving, she’s surprised—and reassured—by how much more stable the car feels than she expected.

Apparently, that’s thanks to FINESSA.

The ad highlights that the tires deliver high performance even on rainy days, gripping through curves and hills without slipping and stopping securely.

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Hane Keisuke

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