[April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

Morinaga Milk Industry Mount Rainier “Vague Drawing” VersionMasaki Suda

Mt. Rainier “Vague Memory Drawing” Version 30 Seconds

This commercial suggests that in spring—when people tend to get all fired up with “It’s a new season!”—we take a moment to pause instead.

It shows Masaki Suda drawing the Mount Rainier logo from hazy memory, and apparently the logo he draws is actually used on the package design.

The narration saying, “It’s a little crooked, but maybe it’s better to be this relaxed,” makes your heart feel a bit lighter, doesn’t it?

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Hane Keisuke

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Mister Donut Sakura Mochitto Donuts “In the springtime cherry blossoms, strawberries bloomed.”Mio Imada

Sakura Mochi-Style Donut: “In the spring cherry blossoms, strawberries have bloomed.”

This is a commercial that cheerfully promotes Mister Donut’s new spring product, the Sakura Mochitto Donut.

While evoking cherry blossoms, the key point is that it has a strawberry flavor, conveying the idea of experiencing the refreshing feeling of spring through taste.

The expression of Mio Imada as she eats it clearly conveys its deliciousness, raising expectations for the product.

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kappamaki

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P&G Febreze Room e-Febreze “First-ever pleasant scent lasts up to 50 days, consistently” VersionHana Sugisaki

[Room e-Fabreeze] First delightful scent, up to 50 days of consistent freshness, 30 seconds, coming soon edition

For those who’ve felt that air fresheners gradually lose their scent from the moment you open them, here’s what makes e-Fabric Breeze stand out.

e-Fabric Breeze is a plug-in air freshener equipped with a microchip, and it promotes that its just-opened scent lasts for 50 days.

It also emphasizes not only its pleasant fragrance but its solid ability to eliminate unpleasant odors, clearly conveying an appeal that sets it apart from conventional air fresheners.

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Hane Keisuke

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Comic Cmoa “Baku-Toku SALE March 2026” VersionNEW!Fuka Koshiba, Yu Sawabe, Subaru Kimura

Comic Cmoa TV commercial “Baku-Toku SALE March 2026” version

This is a commercial that introduces Comic Cmoa’s Baku-Toku SALE, conveying its excitement while mentioning the kinds of works you can enjoy.

The expressions of Fuka Koshiba, Yu Sawabe, and Subaru Kimura are crucial; their beaming smiles strongly convey how much they’re enjoying the content.

It highlights the appeal of being able to savor the anticipation of what kinds of works you’ll encounter—at a great value.

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kappamaki

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Hankyu Travel: “Every journey into just one journey.” (Commercial)

Hankyu Travel International “Turn every journey into the one and only journey.” 30-second version

This commercial portrays various people enjoying their travels and conveys Hankyu Travel International’s commitment to supporting those journeys.

The key point is the smiles of the travelers, and it also expresses a stance of being attentive to the many feelings associated with travel.

Further enhancing the joyful atmosphere depicted in the footage is JUJU’s rendition of “Love Me Tender.” The gentle sound with its soothing rhythm and the tender, conversational singing voice evoke a sense of relaxation.

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kappamaki

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Kintetsu Group Now brimming. Ise-Shima. “Spring: Serenity 01” version / “Spring: Serenity 02” version

Now, it fills. Ise-Shima. (Spring / Serenity 01 / 15 seconds)

Now, it fills. Ise-Shima. (Spring · Serenity 02 / 15 seconds)

This commercial introduces some of the most recommended sightseeing spots in Ise-Shima, focusing especially on places with a calm, tranquil atmosphere.

It highlights many locations rich in nature, and the breathtaking visuals are truly captivating.

For the background music, they chose a track by Re:name, the same artist featured in a Kintetsu Group commercial that also promotes Ise-Shima.

However, this time it’s a serene arrangement titled “Light (Genius ver.).” The arrangement, which emphasizes a beautiful vocal perfectly suited to the gorgeous imagery, is striking and leaves you with a feeling of being cleansed as you listen.

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Hane Keisuke

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McDonald’s Setouchi Lemon Tartar Bacon Teritama “Morre! Teritama—Re Edition”NEW!Juice=Juice

“Glow up! Teritama-re” Starring: Juice=Juice

A Teritama commercial using performance footage of the idol group Juice=Juice.

If you listen closely to the song they’re singing… you’ll notice it’s actually a parody version created specifically for the commercial! The original song is “More! Mi Amore,” released in 2025.

Both the track and its choreography drew major attention, especially on social media.

In this commercial as well, the dance is showcased along with the parody lyrics, resulting in a very impactful ad.

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Hane Keisuke

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