[March 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

au “Connected Song: No. 1” VersionKasumi Arimura

WEB | “Connecting Song · No. 1” Edition _ First-Ever Three Consecutive Championships in Japanese History!

This commercial promotes, in a cheerful tone, that au’s signal connects easily in a wide variety of places and continues to be improved.

It starts with Kasumi Arimura brightly introducing the network, then shows smartphones being used in many different settings, clearly conveying ease of use.

It expresses the pursuit of better connectivity through various means—network enhancements, measures for events, Starlink, disaster preparedness, and more.

It also highlights ratings and performance, projecting a sense of security and trust.

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Canon “Canon’s Gaze” / “Challenge to Visualization”

Corporate TV commercial: “Canon’s Gaze” (Canon Official)

Corporate Commercial: 'The Challenge of Visualization' (Canon Official)

This commercial introduces Canon’s initiatives beyond its strong image as a camera company, highlighting in particular its achievements in the medical field.

Here, the focus is on promoting CT machines, clearly conveying the technologies born from a longstanding dedication to imaging.

Just as camera photography has brought smiles to people’s faces, you can feel the desire to provide reassurance through CT imaging as well.

It conveys a grand ideal: that a commitment to photographing people will lead to future advancements.

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Sapporo Beer Yebisu “A Fulfilling Time” VersionYuki Yamada, Ai Mikoa, Masaki Kaji, Tsugumi

Yebisu “A Fulfilling Moment” 30-second version

This commercial gently highlights the idea that time enriched with Yebisu Beer supports each person’s communication.

It portrays moments featuring Yuki Yamada with Masaki Kaji, and Ai Miura with Tsugumi, expressing how Yebisu Beer makes time with a senior or a close friend more enjoyable.

You can feel a steady sense of relaxation throughout—from the lively conversations to the soft expressions they show.

It’s a piece that captures the appeal of Yebisu Beer’s flavor: calming the heart while making things more fun.

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JR East JR SKISKI “Just for now, it’s a blue winter. Slopes” versionJuri Uesaka

JR SKISKI “Only now, a blue winter.” Ski slope version 30 seconds

This commercial promotes the classic seasonal campaign for ski and snowboard season, JR SKISKI.

It shows people enjoying winter sports and brightly conveys how easily you can experience that fun.

The expressions of Juri Uesaka and the others clearly convey the joy, which is the most important point.

The song that further accentuates the fresh, airy atmosphere depicted in the footage is Laura day romance’s “winterlust.” With a glamorous, winter-themed feel, its gentle vocals evoke images of everyday happiness.

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HARIAS “With a caring foundation, I’MPerfect.” (Edition)IMP.

HARIAS CM “I’MPerfect.” Version | 30 sec

This commercial showcases how HARIAS helps achieve beautiful skin and how that leads to confidence, conveyed through IMP.’s presence.

As they touch their skin and show a serious expression that transitions into a cool dance, it expresses the confidence of getting closer to perfection.

The song that further accentuates the cool, stylish atmosphere depicted in the visuals is IMP.’s “CARAMEL.” It gives the impression of dance music with a soft, floating feel, featuring vocals that convey gentleness throughout.

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JR East ‘Request Regarding Dangerous Recording and Filming’

Request regarding dangerous audio and video recording

This commercial straightforwardly conveys the message: please stop dangerous filming for the sake of safe train operations.

It uses animation to depict what kinds of filming can lead to what kinds of trouble, clearly expressing the risks.

It also warns that such dangerous filming is on the rise and urges people to prioritize safety.

The content seems likely to prompt viewers to reflect and ask themselves whether they might be doing anything dangerous.

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Sapporo Beer SORACHI 1984 “You Still Don’t Know This Aroma” Version

SORACHI 1984 - The “Haven’t Known This Aroma Yet” version, 15 seconds

This commercial conveys the passion and craftsmanship behind SORACHI 1984 by showcasing the many people involved in its production.

It tells the journey of Sorachi Ace—a hop once considered too distinctive to be accepted—which, after many years, has returned to Japan as a one-of-a-kind beer.

It expresses confidence in the finished product as a beer born from the combined dedication of many individuals.

By emphasizing its unfamiliar aroma, it makes a compelling appeal designed to spark curiosity.

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