[April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

JR West Japan: Move, Curiosity. Towards where curiosity moves.

[Official] JR West: Move, curiosity. Toward where curiosity moves.

This is a JR West commercial that presents a range of Kansai travel plans all at once.

It highlights numerous sightseeing attractions—from entertainment and gourmet food to history—and encourages travel to Kansai with the tagline, “Follow where your curiosity leads.” The BGM for the commercial features “Starry Smile Story” by Kobukuro, a duo from Osaka.

Previously performed only at live shows, the song will be released digitally in March 2026, marking the 25th anniversary of their major-label debut.

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Hane Keisuke

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P&G Lenor Aroma Jewel “White Series” EditionHaruka Ayase

Lenor Aroma Jewel White Series - 30-second version

This is an introductory commercial for the White Series featured in Lenor Aroma Jewel beads.

It highlights three different scents—White Musk, White Tea, and White Floral—and describes the characteristics of each fragrance.

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Hane Keisuke

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DHC Nano Bright C “Tsubasa Honda: I’ve Actually Started” VersionTsubasa Honda

DHC Nano Bright C “Tsubasa Honda, actually I’ve started” Version (17 seconds)

In this commercial showing an interview, Tsubasa Honda is asked what she does for beauty.

She answers that she doesn’t do anything complicated, but it turns out she actually takes Nano Bright C.

Nano Bright C is said to allow for efficient intake of vitamin C, and Honda’s confident expression as she says, “I’ve started Nano Bright C,” leaves a strong impression.

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Hane Keisuke

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Sorule “The hair you want, whenever you want it” versionJO1

Sorule × JO1 “The Hair You Want, Always” Version

This is a commercial that highlights the appeal of Sorule, a self-care brand that creates the ideal hair through softness, using visuals with a gentle atmosphere.

Set against a mainly pink background, it features JO1 members floating, evoking the image of soft hair after use.

The song that further accentuates the refreshing feel of the visuals is JO1’s “Breezy Love.” A strong beat that suggests dance overlaps with calm vocals, creating a tender, gentle worldview.

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kappamaki

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Kirin Beer Harekaze “Third Spring” EditionTeruyoshi Uchimura, Yuki Amami, Mio Imada

Harekaze: Spring of the Third Year - 30 seconds

This is a commercial for Harekaze that introduces how a portion of sales is donated to cherry blossom conservation efforts.

An expert explains that aging, weakened cherry trees afflicted by disease have to be cut down.

In response, it’s said that Harekaze helps by supporting the planting of new cherry trees to make up for them.

Isn’t it wonderful that you can not only enjoy beer, but also take part in protecting cherry trees?

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Hane Keisuke

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Skechers Hands Free Slip-ins “Refresh” / “Style” editionsNEW!Nanao

Nanao: Hands-Free Slip-Ins Style Version (30 seconds)

Nanao is introducing Skechers’ Hands Free Slip-ins series.

In addition to the convenience of being able to slip them on quickly without bending down, she demonstrates—by changing outfits—that the shoes suit a wide range of looks, from casual to sports and even off-duty styles.

Their appeal as both convenient and stylish is showcased to the fullest.

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Hane Keisuke

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Kracie Dear Beauté HIMAWARI Bloom Doll “For honest hair, every day.”Wakana Matsumoto

Dear Beauté HIMAWARI Bloom Doll “For naturally manageable hair every day.” 15 seconds

This commercial promotes the charm of Dear Beauté HIMAWARI’s Bloom Doll through narration by Wakana Matsumoto.

With a bright atmosphere centered on yellow and white, it conveys the importance of hair care and the positive emotional change it brings.

The song that accentuates the positive, sunny mood depicted in the visuals is Aimyon’s “Her Blue Sky.” Acoustic guitar, strings, and band sounds layer vibrantly, and that liveliness expresses a refreshing feeling and positive emotions.

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kappamaki

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