[April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

Kirin Beverage Kirin Namacha “Living with Comfort: Two People” VersionRyohei Suzuki, Natsuki Deguchi

Kirin Namacha “Living with Comfort: The Two of Us” 30-second version

Against the backdrop of a refreshingly clear blue sky, Ryohei Suzuki and Natsuki Deguchi smile as they hum a tune, holding Namacha.

The crisp, pleasant visuals expressing the tagline “Living with comfort” leave a strong impression.

The BGM features Bialystocks’ “Sashi Iro,” a fresh track that suits the mood of the video perfectly.

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Hane Keisuke

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Sapporo Beer Sapporo Classic “My Son’s Partner” Edition

Sapporo Classic “My Son’s Partner” 30-second version

This is a commercial depicting Tak and Toshi, the comedy duo, enjoying drinks with their families, while also highlighting how Sapporo Classic enhances the fun.

A major talking point is the son’s feelings toward his partner, and through their gentle exchanges, you can sense a unique consideration that’s different from family dynamics.

The song that accentuates this calm, pleasant atmosphere in the footage is “Koko de, Nomou yo.” performed by Tak and Toshi.

It’s a track that seems to portray the bonds and joy shared through a toast, and its mellow melody conveys warmth and relaxation.

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kappamaki

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ABC-MART ‘New Balance AMASTE’ EditionKotona Minami

Worn by Kotona Minami | New Balance AMASTE

In a promotional commercial for the New Balance AMASTE carried by ABC-MART, scenes of students after school are shown.

From the girl student played by Minami Kotona and the boy who has a crush on her, to students absorbed in their club activities and friends heading home together, every moment brims with the sparkle of youth.

On their feet are New Balance AMASTE.

Alongside the captivating visuals, the commercial firmly impresses the product’s appearance as well.

The BGM features Sanshishoujo’s “Aoi Haru.” The song is included on their major-label debut EP released in April 2026, and, true to its title, it’s a rock number that sings about the fleeting nature of youth.

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Hane Keisuke

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Kao Attack ZERO Perfect Stick “Eliminate Odors” VersionTori Matsuzaka, Masaki Suda, Kento Kaku, Shotaro Mamiya, Yosuke Sugino

Kao Attack ZERO Perfect Stick Deodorize! 15-Second Commercial

This commercial highlights the deodorizing power of Kao’s Attack ZERO and the convenience of the Perfect Stick.

Five actors—Tori Matsuzaka, Masaki Suda, Kento Kaku, Shotaro Mamiya, and Yosuke Sugino—stand in a circle with a ritual-like atmosphere, powerfully conveying the product’s wide-ranging effectiveness.

A key point is the depiction at the end of someone sensing a smell; their radiant smiles convey a refreshing feeling.

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kappamaki

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Kirin Beer Hyoketsu Sugar-Free “Good to Begin With” EditionAsami Mizukawa

Hyoketsu® Sugar-Free: The Good to Begin With — 15 seconds — Asami Mizukawa

Asami Mizukawa is by the seaside, pouring Kirin Hyoketsu Unsweetened into a glass.

The moment she takes a sip, she exclaims, “Mmm!” emphasizing its clean taste with nothing unnecessary added, and then concludes, “Guess it’s great at the source.” It really conveys that the flavor people look for in a lemon chuhai has been achieved.

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Hane Keisuke

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KOSÉ SEKKISEI “Morning Multi-Functional Emulsion”Yui Aragaki

“SEKKISEI” TV commercial “Morning Multi-Functional Emulsion” version, 44 seconds

This commercial introduces a multifunctional emulsion with three benefits: brightening care, makeup base, and UV protection.

It emphasizes that using it in the morning keeps the effects lasting all day, conveying its convenience and high performance.

The narration also mentions its light, comfortable feel, which is further conveyed by Yui Aragaki’s gentle expressions.

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Hane Keisuke

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Sapporo Beer Yebisu “The Beginning Time” versionHiroki Yamada

Yebisu “The Moment It Begins” Version, 30 seconds

This commercial depicts Yuki Yamada and his friends seeing off a companion embarking on a new challenge, conveying how Yebisu Beer fills their hearts.

The positive spirit of setting off toward a dream is striking, and it also evokes the idea that relaxation with Yebisu can be a source of strength.

Within the calm atmosphere, you can also feel a powerful cheer aimed at the future.

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kappamaki

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