[March 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

Kewpie Kewpie Mayonnaise The Wind Is Visible: “River” Version / “Light” Version / “Stars” VersionNarration: Kunichi Nomura

Kewpie Mayonnaise 'You Can See the Wind – River' Version 30 seconds Kewpie Commercial

Kewpie Mayonnaise “You Can See the Wind – Light” 30-second Kewpie Commercial

Kewpie Mayonnaise “You Can See the Wind – Star” 30 seconds Kewpie Commercial

A Kewpie Mayonnaise commercial created with nature as its theme.

Alongside majestic footage of the Mississippi River and its surrounding landscapes, a poem-like narration speaks about the relationship between people and nature.

The closing tagline, “Humans merge with nature,” which appears near the end of the commercial, is also quite striking.

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Hane Keisuke

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Shot on Apple iPhone 17 Pro: “Two Detectives – 8x Zoom”

Two Detectives 8x Zoom | Shot on iPhone 17 Pro | Apple

This commercial promotes the excellence of the iPhone 17 Pro’s camera by conveying a distinctive, drama-like tension.

It particularly highlights the zoom feature that lets you get dramatically close to your subject, using footage that focuses on various places to create a sense of urgency.

Just when it seems like the mystery is nearing a resolution, the ad increasingly relies on zoom, emphasizing things that appear unrelated.

In the end, it turns out the zoom was foreshadowing danger—but the fact that it isn’t avoided makes it humorous.

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kappamaki

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CHANEL The new N°1 DE CHANEL「Visibly transformed skin after just 7 days」／「A visible new skin effect」

Visibly transformed skin after just 7 days.

A visible new skin effect.

This commercial promotes CHANEL’s new emulsion, N°1 DE CHANEL, by highlighting expressions and explaining its effects.

It discusses which ingredients benefit the skin, and the direct gaze into the camera conveys the finished look.

Distinctive visuals—such as flowers blooming—and shots that showcase the packaging are also key points, projecting confidence in the product.

The video exudes a powerful atmosphere that clearly communicates high efficacy and reassurance.

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kappamaki

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Bikkuri Donkey: “One plate to make your day.” (commercial)

Bikkuri Donkey TV Commercial: “A Plate That Makes a Good Day.”

This is a warm commercial that straightforwardly conveys the ideals Bikkuri Donkey stands for.

The ad highlights their desire to serve a single dish that helps create a great day for their customers.

From the slogan “One dish to make your day,” you can feel their passionate wish for customers to enjoy a wonderful day sparked by the delicious food served at Bikkuri Donkey.

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Hane Keisuke

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Coca-Cola Karada Sukoyaka Tea W+ ‘Little Devil W’ VersionRyuji Akiyama

[KARADA Sukoyaka-cha W＋] Ryuji Akiyama “Little Devil W” Version 30 seconds KARADA SUKOYAKA CHA W＋

This commercial portrays the common dilemma of wanting to enjoy a meal while worrying about fat and sugar, using Ryuji Akiyama as the focal point, and emphasizes that Karada Sukoyaka Cha W+ provides the solution.

When the lid of the eel rice box is opened, fat and sugar appear and dance, and Akiyama shows his bewilderment.

It comically depicts how, despite wanting to eat because the two are there, he can’t bring himself to take a bite, and how he’s even more flustered as they cling to his hands.

In the end, he performs the CM song, clearly conveying the reassuring qualities of Karada Sukoyaka Cha W+.

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kappamaki

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FamilyMart “Exquisite Debut! Fluffy-Melty Egg Bento” EditionRikako Yagi

A masterpiece is here! Fluffy, melt-in-your-mouth egg bento

This is a commercial that promotes, with a bright tone, new FamilyMart items made with fluffy eggs.

Featured dishes include Tianjin fried rice and keema curry, which not only boast the quality overseen by renowned restaurants but also convey the uplifting feeling that eggs bring.

Seeing Rikako Yagi enjoying these dishes is another key point, as her smile clearly communicates the deliciousness and emotion.

Together with vivid visuals inspired by the color yellow of eggs, the content aims to convey a sense of exhilaration.

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kappamaki

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ASICS「Sound Mind, Sound Body Junior Athletes」

Sound Mind, Sound Body Junior Athletes | ASICS | ASICS

This commercial focuses on the feet as it depicts scenes of various sports practices, conveying ASICS’s commitment to supporting each athlete’s effort.

Through sounds like feet pressing into sand and balls bouncing, it expresses the spirit of striving toward one’s goals.

Further accentuating this powerful atmosphere of perseverance is AKASAKI’s track “Shoshi Kantetsu.” While the sound has a gentle feel, it all the more highlights the message of staying true to one’s resolve that’s embedded in the lyrics.

It’s a piece that vividly evokes the determination to keep working hard without forgetting one’s original intent.

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kappamaki

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