[April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

JR Central ‘Coloring with Love’ VersionYu Miyazaki

JR Central “What You Love Colors Your World” 30-second Version

This is a JR Central commercial filled with the desire to wonderfully support people’s journeys.

The footage shows people absorbed in various passions they love, and depicts JR Central supporting their travels.

Everyone wears such lovely smiles, and the excitement of the trip really comes through.

For the background music, Hump Back contributed a newly written song specifically for this commercial.

Although details hadn’t been announced at the time of the broadcast, it’s extremely catchy and pleasant to listen to—many viewers likely felt eager to hear the full track as soon as possible.

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Hane Keisuke

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UNIQLO 2026 Kando Pants Life and Wear “Why the amazement?” version / “Kohei Matsushita’s 30-Second Amazement Presentation” versionKohei Matsushita

2026 Moving Pants Life and Wear/Why so moving? 30 seconds

26SS Kando Pants Kohei Matsushita 30-second moving presentation

Kohei Matsushita introduces why the “Kando Pants” and “Kando Jacket” are so ‘moving.’ In addition to being extremely easy to move in, the “Kohei Matsushita: 30-Second Kando Presentation” version highlights that they can also be worn in situations where a polished look is required.

Meanwhile, in the “Why Kando?” version, Southern All Stars’ “Miss Brand-New Day (MISS BRAND-NEW DAY)” is featured.

Released in 1984, the song captivates with its refreshing melody and mature lyrics.

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Hane Keisuke

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Nivea Kao Nivea UV Deep Protect & Care Gel “Keep your skin beautiful from here on” VersionMinami Tanaka

NIVEA Kao NIVEA UV Deep Protect & Care Gel “Beautiful Skin into the Future” 15-second CM featuring Minami Tanaka

This is a commercial introducing NIVEA UV Deep Protect & Care, which reliably prevents sunspot formation from tanning.

It features Minami Tanaka under the sun, conveying a sense of reassurance that UV rays are blocked even in such conditions.

Another highlight is the song performed by suis from Yorushika playing in the background, which enhances the bright and positive atmosphere.

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kappamaki

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Yamaha Seishun Pops: When people sing, the skies clear. “Maybe it’s where I belong” edition

Yamaha Seishun Pops CM “When people sing, the skies clear.” Maybe a Place to Belong – version

This is a Yamaha “Youthful Pops” commercial that highlights its perfectly balanced positioning with the tagline “More than karaoke, not quite a lesson.” It shows women in their 60s, who have finished raising their children and reached a new stage in life, singing and dancing with joy.

It’s striking that they describe it not as just another cultural class, but as “my place.” In the commercial, they sing Kiyohiko Ozaki’s “Mata Au Hi Made” (“Until the Day We Meet Again”), which portrays the final moments of a couple who decide to break up and end their cohabitation.

While the lyrics depict a heartrending scene, the song is characterized by a bright, catchy melody—a track that invites listeners to imagine the two people’s emotions.

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Hane Keisuke

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Google Gemini “By the side of those we cheer for.” Version

Google Gemini | By the side of those who cheer others on.

This commercial shows parents using Gemini to help their son, who wants to start playing baseball.

They begin with a simple game of catch, but the boy struggles to field grounders.

When they consult Gemini, it suggests practice methods that are easy for a young child to understand.

Later, they even have Gemini create a training plan based on videos of the boy’s play, as his parents keep using it to support him.

At the end of the commercial, he’s shown successfully fielding a ground ball during team practice.

It’s a spot that makes you think, “So this is how AI can be used.”

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Hane Keisuke

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J:COM “By Your Side at the Beginning” VersionYuriko Yoshitaka

Near the beginning

This is J:COM’s spring 2026 commercial featuring Yuriko Yoshitaka, striking in a spring-like green coat.

It portrays the start of a new life in various ways, and watching it somehow makes us feel refreshed too.

It’s a memorable ad that subtly conveys, “For the internet connection you’ll need for your new life, go with J:COM.”

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Hane Keisuke

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Suntory Suntory Natural Mineral Water Special Ginger Ale “Ginger! Jajaaan!” VersionYuu Kashiwagi

Suntory Natural Mineral Water Special Ginger Ale “Ginger! Jajaaaan!” 55-second version Yu Kashiwagi Suntory

Yuu Kashiwagi plays an office worker panicking because he can’t finish his work.

Then, from inside his desk, the mascot character Ginger Penguin appears.

Handed a bottle of Suntory Tennensui Ginger Ale, he takes a sip—and suddenly he’s in a concert hall! In a nod to the product name, Kashiwagi plays the alphorn, while an accordion and percussion back him up, turning the scene into a lively festival that makes even the viewers feel the excitement.

It’s a powerful, impactful performance indeed.

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Hane Keisuke

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