[April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

Isehan Kiss Me FERME “The serum foundation, perfected.”Non

The serum foundation heads toward perfection.

This ad, introduced as a 24-hour, non-budging serum foundation, is a commercial for Kiss Me FERME’s Serum Cover Liquid Foundation.

Alongside close-up shots of Non’s face, the ingredients are presented.

The CM has an overall stylish vibe, and it seems likely to catch many people’s interest at just a glance.

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Hane Keisuke

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ABC-MART “【HAWKINS】SMART CASUAL 26 Spring” VersionYuki Kura

Worn by Yuki Kura [HAWKINS] SMART CASUAL 26 Spring

In a commercial introducing Hawkins’ smart-casual leather shoes, Yuki Kura makes an appearance.

Watching him pick out shoes and outfits, put together a coordinated look, and stroll through the city is incredibly stylish and appealing.

The ad highlights not only how naturally the shoes match any outfit, but also how easy they are to walk in and how comfortable they feel.

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Hane Keisuke

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Watanabe Pipe “Susume” Version / “On the Front Lines of the Worksite” VersionAudrey

[Watanabe Pipe Corporate Ad] “Susume” Version 15 seconds

[Watanabe Pipe Corporate Advertisement] "Susume" Version – 30 Seconds

Audrey’s two members appear in the Watanabe Pipe commercial, and in a nod to the company name, Kasuga plays the bagpipes.

In addition to the striking setup where the company name is repeated to the melody of “When the Saints Go Marching In,” the ad closes with a one-liner from Kasuga followed by Wakabayashi’s sharp comeback, which provides a good laugh.

The background music, “When the Saints Go Marching In,” is a song long cherished as an African American spiritual and is now also popular as a sports anthem.

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Hane Keisuke

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DHC Nyan Peas “Cleansing that invites moisture” versionKazunari Ninomiya, Ayana Shiramoto

Nyam-Peas: Moisture-Inviting Cleansing - 15-Second Version

This is a commercial featuring the comedy duo Nyampies, reportedly formed by Kazunari Ninomiya and Ayana Shiromoto.

It shows the two, wearing cat-like makeup, removing their makeup in the dressing room after a performance.

The product they use is DHC Deep Cleansing Oil.

The ad highlights its moisturizing effect by showing Ms.

Shiromoto—who says she’s great at drawing in theater audiences—paralleling that with the product’s ability to attract moisture.

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Hane Keisuke

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Google Pixel 10 “My Name Is” VersionMasao Hashimoto, Shuuto Inomata, Taiki Shinozuka

Google Pixel 10: My Name Is Chapter

This commercial conveys the appeal of the Google Pixel 10 through the interactions of Masao Hashimoto, Shuto Inomata, and Hiroki Shinozuka.

It unfolds as a conversation about which features they use in everyday life, leading them to discover new ones, which also highlights the breadth of its capabilities.

The focus on camera-related features is another key point, clearly emphasizing how excellent the camera is.

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kappamaki

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MTG ReD “Everyone’s Recovery Wear” versionYo Oizumi

ReD | Yo Oizumi Everyone’s Recovery Wear Version (15 seconds)

In this commercial introducing ReD’s recovery wear, Yo Oizumi appears as a guide, and many actual users also make appearances.

It’s striking that everyone wears a refreshed, bright expression—perhaps because ReD helps them recover from fatigue effectively.

Moreover, the frequent appearance of people in physically demanding professions reinforces the impression of ReD’s powerful fatigue-recovery effects.

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Hane Keisuke

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Suntory Craft Boss Unsweetened Italiano “Alien Jones: Truth or Fake?” Part 2Tommy Lee Jones, LiLiCo, Noriyuki Furuichi

CRAFT BOSS Unsweet Italiano “Alien Jones: Truth or Fake / Part 2” 30-second spot Tommy Lee Jones, LiLiCo, Noritoshi Furuichi SUNTORY commercial

LiLiCo introduces Noritoshi Furuichi to a video asking, “Have you seen this?” titled “Is Alien Jones getting a movie adaptation?!” Furuichi then describes the plot, but LiLiCo cuts him off, saying, “That’s an ad! Are you making fun of movies?” However, it concludes with a scene where she tries the unsweetened Italiano featured in the video and is surprised by how good it tastes, followed by the message, “Check it with your own mouth.” This commercial, with its narrative feel, likely left a lasting impression on many viewers.

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Hane Keisuke

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