[April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

Mitsui Fudosan “Suzu-chan of Mitsui: Tokyo Midtown Yaesu” VersionSuzu Hirose

"Mitsui’s Suzu-chan: Tokyo Midtown Yaesu" Version, 30 Seconds

The “Suzu-chan by Mitsui” series featuring Suzu Hirose.

This time, it’s a commercial introducing Tokyo Midtown Yaesu, located in front of Tokyo Station.

As she talks about how Tokyo Midtown shares the charms of Japan, Hirose guides her friend through the building.

She keeps mentioning that Tokyo Midtown is a project by Mitsui Fudosan, but her friend repeatedly ignores it—an amusing touch that elicits a chuckle.

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Hane Keisuke

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docomo iPhone “Surprise Graduation Ceremony” Edition

iPhone “Surprise Graduation Ceremony” 30-second version

This commercial promotes the iPhone 17, which you can enjoy at a great value with the Docomo U22 Discount, through a video depicting the youth of high school students.

A high schooler who couldn’t attend the graduation ceremony due to exams films a video; then friends show up, and the scene transforms into a joyful space.

It also seems to highlight the excellent feature of preserving memories beautifully.

The song that further accentuates the excitement portrayed in the footage is Dreams Come True’s Ureshii! Tanoshii! Daisuki! With its dazzling sound and the powerful vocals layered over it, the sense of exhilaration comes through vividly.

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kappamaki

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Okumura-Gumi: “We love construction.” Edition

I Like Construction. Version (30 seconds)

This commercial showcases Okumura Corporation’s passion for architecture by portraying people working hard on-site.

The construction site depicted in the footage is on a large scale, and the struggle to see it through to completion clearly conveys the depth of passion and dedication.

The music that further highlights their determined stance is LITE’s “Plastic News.” It’s a fast-tempo, band-sound instrumental whose unique sense of urgency evokes the feeling of pressing forward.

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kappamaki

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Chifure Lasting Lipstick “From your lips, your mood lifts” versionRin Takanashi

Chifure Lasting Lipstick Web CM: “From the Lips, Mood-Lifting Edition”

This commercial focuses on how using Chifure’s Lasting Lipstick changes how you feel.

It features three scenes, each with a different situation, all portraying a lift in mood.

Because it’s an item you use in everyday life, it’s really important that it makes you feel better every time you use it.

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Hane Keisuke

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Amazon “Amazon New Life Sale, held from Fri 3/6 to Mon 3/9!” version

Amazon New Life Sale to be held from Fri, 3/6 to Mon, 3/9!

March is the time when you need to stock up on essentials before starting a new life.

This is a promotional commercial for Amazon’s New Life Sale, held just for that time.

An elderly man is watching over a crosswalk when a first-year elementary school boy arrives.

Seeing the boy’s anxious expression on his first day of school, the man speaks to him and eases his nerves through a shared connection to items purchased on Amazon.

It’s a truly memorable and heartwarming story of the two—such a wonderful commercial.

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Hane Keisuke

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UCC Ueshima Coffee UCC Mizui­re Coffee “The Appeal of Mizui­re Iced Coffee” edition

The Appeal of Cold Brew Iced Coffee in 90 Seconds

This commercial straightforwardly conveys the appeal of UCC’s water-brewed iced coffee through users’ impressions.

It highlights how easy it is to enjoy—much like using a barley tea bag—and expresses how effortlessly it fits into daily life, since you just leave it to brew.

The smiles of people enjoying their coffee are memorable, and the ad also does a solid job of emphasizing how delicious it is.

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kappamaki

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If you don’t want to miss out, Uber Eats is the way to go. “Baseball” versionRiisa Naka, Akinori Nakao

If you don’t want to miss it, why not go with Uber Eats? Baseball edition | Uber Eats

This is a commercial that conveys how Uber Eats can deliver right away even when you’re busy, through a comedic drama starring Riisa Naka and Akiyoshi Nakao.

It depicts how, when they try to go out to buy food, unexpected troubles end up taking time and Nakao gets caught up in the chaos.

It expresses the convenience that such troubles can be avoided with Uber Eats.

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kappamaki

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