[April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

Kao Curel Skin Repair UV Serum “With every application, skin less prone to sunburn. / The Facts about Sunburn” VersionNagisa Sekimizu

Curel Skin Repair UV Serum “With every application, skin becomes less prone to sunburn. / The Facts About Sunburn” Version

It opens with a scene presenting survey results showing that 70% of people with dry, sensitive skin feel they sunburn easily, highlighting that this product was made for dry, sensitive skin.

It introduces an effect where, with each application, the skin becomes less prone to sunburn.

If you struggle with dry, sensitive skin in particular, this likely caught your interest.

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Hane Keisuke

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ABC-MART “NIKE AIR MAX PHENOMENA” VersionKaela Kimura

【NIKE】AIR MAX PHENOMENA

Kaela Kamura appears wearing the AIR MAX PHENOMENA.

She showcases both a casual sports-mix look and a chic, modern style, highlighting how the AIR MAX PHENOMENA complements a wide range of outfits.

It’s a distinctive style that feels like a combination of loafers and AIR MAX, yet it’s clearly easy to incorporate into everyday coordination.

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Hane Keisuke

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CHANEL The CC LEAGUE BY CHANEL BEAUTY “Beauty is a movement” Version

Beauty is a movement – The CC LEAGUE BY CHANEL BEAUTY.

This commercial for CHANEL’s athlete support program, The CC LEAGUE, features seven athletes excelling in a variety of sports.

Centered around themes such as beauty, power, and confidence, the program presents monochrome-shot athletes who are both powerful and beautiful—making for a captivating and alluring CM.

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Hane Keisuke

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P&G Ariel Ultra Antibacterial Premium “Eliminate Odors at the Root”Mio Imada, Koji Yamamoto

Ariel Ultra Antibacterial Premium: Odor Eradication Edition 30

This commercial showcases the effectiveness of Ariel Ultra Antibacterial Premium through an exchange between Mio Imada and Koji Yamamoto.

When Mr.

Yamamoto is concerned about the smell of his towels, Ms.

Imada recommends Ultra Antibacterial Premium, conveying that it removes odors at a bleach-like level.

The final scene, where he smiles at the fresh scent of the towel, expresses that the odor has been thoroughly eliminated.

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kappamaki

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au U18 Value Plan

Fell in Love Today. | au U18 Value Plan Tie-in Commercial

This is a collaboration commercial with au for “Kyou, Suki ni Narimashita.” It introduces the U18 Value Plan, which offers great deals for users under 18.

The video shows scenes from the daily lives of high school students, and their sparkling youth is truly dazzling, isn’t it?

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Hane Keisuke

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Kirin Beer Kirin Ichiban Shibori Zero-Carb “Maybe I can do this” VersionEtsushi Toyokawa, Ayami Nakajo, Shinji Takeda

Kirin Ichiban Shibori Zero Sugar – This Might Work For Me Version

This commercial shows how to incorporate Kirin Ichiban Shibori Zero-Carb into everyday life through an interaction between Etsushi Toyokawa and Ayami Nakajo.

With Toyokawa intently watching Shinji Takeda’s exercise routine and Nakajo proposing the zero-carb option, it conveys a balance between taste and health.

It also carries the message: let’s start a healthy lifestyle from here.

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kappamaki

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Daiichi Sankyo Healthcare Transino Medicated Melano Signal Essence “Tranexamic Acid” VersionYuki Amami

TRANSINO Medicated Melano Signal Essence: “Tranexamic Acid” Edition

This commercial showcases the ingredients and benefits of Transino’s medicated Melano Signal Essence through Yuki Amami’s presence.

By depicting an image of eliminating the source of dark spots, it conveys the idea of moving closer to beautiful skin.

Another key point is how the expression of her gaze toward the viewer communicates confidence in her beauty.

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kappamaki

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