[March 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

Haruyama ‘Freshers Ladies’ VersionFRUITS ZIPPER

Haruyama TV commercial “Freshers – Ladies” 15-second version, FRUITS ZIPPER

This is a commercial for Haruyama, where members of FRUITS ZIPPER are praised and serve as suit models.

Two styles are proposed—Cute and Elegant—and many people probably found themselves thinking, “I’m this one!” as they compared the two and imagined their preferred look.

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Hane Keisuke

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Kowa Q&P Kowa Healing “Bed Dive” Version

Kewpie Kowa Healing Web CM “Bed Dive” Version

This is a commercial introducing QP Kowa Healing, which helps with recovery from fatigue.

Since it doesn’t contain caffeine, it’s recommended because you can easily take it even before bed.

Its effects appear while you sleep, leaving you feeling refreshed when you wake up—an appealing benefit that’s clearly presented in an animated format.

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Hane Keisuke

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Suntory Perfect Suntory Beer “My Way of Drinking”Masato Sakai, Koji Yamamoto, Nao

Perfect Suntory Beer “My Way of Drinking” 15-sec – Masato Sakai, Koji Yamamoto, Nao – Suntory CM

The three people enjoying beer deliciously while eating Genghis Khan (grilled mutton) at a restaurant are Masato Sakai, Koji Yamamoto, and Nao.

They’re fully enjoying their meal with the happy combination of meat, rice, and beer.

The reason they can enjoy it so much is that the beer they’re drinking has zero carbs! The BGM is “Dschinghis Khan,” in reference to the Genghis Khan dish they’re eating—a song performed by a West German group in 1978.

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Hane Keisuke

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Kirin Beer Kirin Ichiban Shibori Zero Sugar “The One Who Should Rest” VersionEtsushi Toyokawa, Ayami Nakajo, Shinji Takeda

Kirin Ichiban Shibori Zero Sugar – “Time to Take a Break” version, 30 seconds

Etsushi Toyokawa is doing squats while watching a TV show featuring Shinji Takeda.

Apparently, he’s recently been overeating and is taking a break from beer.

His on-screen daughter, Ayami Ichijo, recommends Kirin Ichiban Zero Sugar to him.

The two of them drink Ichiban Zero Sugar together, emphasizing that even with zero sugar, the taste isn’t compromised.

The familiar song “Always Look on the Bright Side of Life” plays as the BGM.

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Hane Keisuke

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Suntory Green Tea Iemon: “The Four Seasons of Kyoto” Edition

Suntory Green Tea Iyemon “Iyemon: The Four Seasons of Kyoto” 32-second version | Suntory

Following the message “Please enjoy the four seasons of Kyoto,” this commercial shows Kyoto in each season.

There’s no narration or any staging that highlights product features; after simply presenting beautiful scenery, Iyemon appears.

It’s a strikingly simple approach.

A video this minimal may actually be more memorable.

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Hane Keisuke

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7‑Eleven “Shall I heat it up?” VersionSho Sakurai, Masaki Aiba, Yuki Amami

TV Commercial 'Shall I heat it up?' 60 seconds

This commercial depicts Sho Sakurai and Masaki Aiba playing aliens working part-time at 7-Eleven, practicing Earth’s language.

They’re working on the essential convenience-store register phrase, “Would you like me to heat this up?” But their awkward attempt—‘Atatakamemasuka?’—stands out, and their earnest practice comes across as endearing.

The phrase “May we become someone’s warm place” appears, conveying the desire to be not just a store, but a presence that supports customers.

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Hane Keisuke

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McDonald’s: “Found a Mac. Winter Drive” VersionKen Yahagi, Runa Nakashima

Mac, found you. Winter drive 60 seconds

Ken Yahagi and Runa Nakajima appear as a father and daughter, and the commercial conveys a parent’s love for their child.

Seeing his daughter looking downcast in her room, the father says, “Let’s go,” and takes her out for a drive.

After stopping by McDonald’s to get drinks, they head to the sea.

The father can’t bring himself to talk about what’s troubling his daughter, so the two of them simply look out at the ocean while holding their warm drinks.

Even so, the daughter senses her father’s kindness, and it’s striking how her expression brightens just a little.

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Hane Keisuke

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