[March 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

Recruit Hot Pepper Beauty Student Discount: ‘Goodbye, Coupon-kun.’ EpisodeHiyori Sakurada

[Hot Pepper Beauty Student Discount] ~Goodbye, Mr. Coupon. Version – 30 seconds~

This is a commercial where Hiyori Sakurada introduces Hot Pepper Beauty’s coupons.

At the beginning, the character representing the first-time-only coupon appears.

Since you can’t use it again after using it once, she tearfully says goodbye.

However, the ad goes on to show that Hot Pepper Beauty offers many other coupons, such as return-visit coupons and student discounts.

Delighted by the great deals and reunions with the coupon characters, Sakurada smiles.

Perhaps many viewers, like Sakurada, also grew attached to the personified coupon characters.

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Hane Keisuke

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Meiji Raw: “Nice to meet you” Version / “Please remember us – Nationwide Release” Version / “A secret that can’t be called chocolate.”Yui Aragaki

Meiji Draft Beer “Nice to meet you” Version featuring Yui Aragaki – 15 seconds

Meiji Draft Beer “Please Remember Me” Nationwide Release — Yui Aragaki — 30 seconds

Meiji — “The Secret That Can’t Be Called Chocolate” (75 seconds)

This is a commercial that promotes Meiji’s new, out-of-the-ordinary chocolate—especially in its fresh form—through narration by Yui Aragaki.

Starting from the idea of imagining the first person in Japan to taste chocolate, it clearly expresses how this product differs from conventional chocolates.

By showing a richly satisfied expression when it’s tasted, it also conveys that the flavor offers a sense of comfort.

Including the line that it can’t even be called chocolate, the content emphasizes its novel, sensory experience.

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kappamaki

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Meiji Melody of Meiji #05 “Kocchi no Kento” VersionKent on this side

[Melody of Meiji] #05 Kocchi no Kento

It’s a commercial that conveys the product’s history by showing various artists taking turns singing the song.

The performer is Kento Kocchi, who not only sings but also talks about milk chocolate.

The song carried on by these different artists is the familiar commercial jingle “Chocolate wa Meiji.” Its light, bouncing lyrical rhythm is striking, and combined with Kento Kocchi’s cheerful vocals, it gives a distinctly fun impression.

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kappamaki

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Sumitomo Life Dollar Accumulation Vitality ‘Shitara Is Not Just Dancing’ VersionBananaman

Sumitomo Life “Dollar Accumulation Vitality” New CM: “Shitara Isn’t Just Dancing” Version (30 seconds) [Official Sumitomo Life]

This commercial uses a parody that 2010s Japanese rock fans would recognize from the opening scene alone.

The CM’s BGM is a parody version of Frederic’s 2014 signature song “Oddloop,” and Himura and Shitara recreate the music video from back then.

The contrast between “Himura, who’s just doing ___” and “Shitara, who’s not just doing ___,” comparing whether they’ve joined Vitality, is striking.

Thanks to the song’s catchiness and the memorable parody-driven direction, it’s a commercial you won’t forget after seeing it once.

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Hane Keisuke

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P&G Lenor Ultra Deodorant: ‘From now on, set-and-forget deodorizing — Tag-On’ editionShuzo Matsuoka

Lenor Ultra Deodorant: From now on, set-it-and-forget-it deodorizing! 15-second version, tag-on

This commercial shows, through a comical appearance by Shuzo Matsuoka, just how much Lenor Ultra Deodorant can suppress odors.

Shuzo Matsuoka, wearing an elephant’s trunk, appears to help someone troubled by the smell of indoor drying and cheerfully explains Lenor’s effectiveness.

The detailed explanation of its effects, along with visuals that suggest the fragrance spreading, evoke an image of eliminating odors and a fresh, uplifting user experience.

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kappamaki

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Daihatsu Taft ‘Set Yourself Free’ VersionElaiza Ikeda

TVCM Taft “Self Liberation” (15 seconds) – Official Daihatsu

This is a captivating commercial featuring exhilarating footage of Elaiza Ikeda going out for a drive in the Taft.

The scenes of her leaving the city and racing through nature perfectly express the outdoor image associated with the Rocky.

It’s also memorable for its small playful touches, such as the regional name on the Taft’s license plate reading “Ikeda.”

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Hane Keisuke

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CHANEL The new N°1 DE CHANEL「Visibly transformed skin after just 7 days」／「A visible new skin effect」

Visibly transformed skin after just 7 days.

A visible new skin effect.

This commercial promotes CHANEL’s new emulsion, N°1 DE CHANEL, by highlighting expressions and explaining its effects.

It discusses which ingredients benefit the skin, and the direct gaze into the camera conveys the finished look.

Distinctive visuals—such as flowers blooming—and shots that showcase the packaging are also key points, projecting confidence in the product.

The video exudes a powerful atmosphere that clearly communicates high efficacy and reassurance.

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kappamaki

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