[March 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

Nissin Foods Chicken Ramen “Birth of the Hiyoko-chan Chicks” VersionMasao Hashimoto, Shuuto Inomata, Taiki Shinozuka

Chicken Ramen CM: 'Birth of the Chicks – Shell Version' 30 seconds / Masao Hashimoto, Shuto Inomata, Taiki Shinozuka

Three members of timelesz—Masaki Hashimoto, Shuto Inomata, and Daiki Shinozuka—appear dressed as little chicks, highlighting how dropping an egg into Chicken Ramen boosts the excitement.

In the commercial, the trio sings the familiar jingle to convey that uplifting feeling, creating a cute and approachable atmosphere.

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Hane Keisuke

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Toyo Suisan Maruchan Red Kitsune and Green Tanuki × ‘Mobile Suit Gundam GQuuuuuuX’ “Is it okay to celebrate New Year’s however you want?” Version

"Are you free on New Year's Eve?" Edition – Akai Kitsune Midori no Tanuki × 'Mobile Suit Gundam GQuuuuuuX' Special Movie

This is a collaborative commercial depicting the characters from the anime “Mobile Suit Gundam GQuuuuuuX” talking about what to eat for New Year’s.

Amate Yuzuriha says, “I want to eat Akai Kitsune for New Year’s,” to which Nyaan replies, “New Year’s calls for soba.” Then Shuji Ito chimes in, “The Gundam says to eat both.” The lively back-and-forth between the characters leaves a strong impression after just one viewing.

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Hane Keisuke

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Nishimatsuya “2026 New Year’s Sale: Recording and Curry Are Nice, But…”

[Nishimatsuya Official] 2026 New Year’s First Sale – “Recording and Curry Are Nice Too” Version [CM]

This is a commercial promoting Nishimatsuya’s New Year’s sale, shown through scenes of a rabbit character in a recording session.

The key point is the lively back-and-forth between the character and the director, conveying the happy New Year vibe and the fun of the first sale of the year.

With humorous lines like “Curry is great, but Nishimatsuya,” it focuses on rhythm to convey a sense of fun.

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kappamaki

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USJ Uni-Haru “College Student” VersionTaisei Kido

[Uni Spring] University Student Edition TV Commercial 30 Seconds | USJ

This commercial promotes the fun of spring at USJ by showing university students enjoying the attractions.

It clearly conveys, through their beaming smiles, that you can use student discounts to have a great time at a good price, and that the interactions with friends there will become a page of their youth.

Enhancing the cheerful mood of the footage even further is Omoinotake’s “Wonderland.” Its structure lets the light, buoyant rhythm shine, and the gentle vocals layered on top carry a refreshing atmosphere.

The title itself also evokes a sense of fun, which is a key point.

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kappamaki

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NTT “Thank you, Perfume” VersionPerfume

Thank you, Perfume.

This commercial portrays the technology NTT has built while also conveying gratitude to Perfume, who have supported that progress by our side.

It looks back on how technology has been used in Perfume’s performances, and through the smiles of everyone involved, it expresses a positive approach to the future and a renewed determination for what lies ahead.

The song used in the footage is Perfume’s “Nebula Romance.” With its digital sound and striking rhythm, the track crafts a distinctly cool atmosphere, enhanced by tones that evoke a retro vibe.

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kappamaki

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Suntory Single Malt Whisky Yamazaki: “Let’s Dream Long.” (version)Narrator: Ichiko Aoba

Suntory Single Malt Whisky Yamazaki 'Let’s dream long.' 60 seconds Ichiko Aoba Suntory CM

This commercial for Yamazaki Single Malt Whisky opens with footage of mist-shrouded, dreamlike mountains and rivers.

In narration by Ichiko Aoba, it reflects on how, while the pace of everyday life in modern society has quickened, there are still things that can only be attained by looking far ahead and taking time.

The ad introduces the Yamazaki Distillery’s more than 100 years of continuous, high-quality whisky making.

The background music is Aoba’s 2021 release “Sleep with Endive,” a track marked by her pure, memorable singing voice that evokes an almost mystical atmosphere.

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Hane Keisuke

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au “Deliver everything.” VersionShota Matsuda, Kenta Kiritani, Gaku Hamada, Kasumi Arimura

TV Commercial | au “Deliver Everything.” 90-second version

This is a film depicting how the Santaro characters, the image mascots of au, relate to things they find beautiful.

It conveys a grand message: when you want to share something beautiful with someone important to you, it leads to human connection, a sense of fulfillment in life, and great happiness.

The song that highlights the film’s sweeping yet warm atmosphere is “Todoke, Zenbu.” sung by Oni-chan, played by Masaki Suda.

It’s a song about wanting to share the happiness you’ve felt with someone dear, and its powerful yet gentle vocals express the depth of that feeling.

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kappamaki

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