[April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

KOSE SEKKISEI “Sekkisei’s Tough-Film UV” EditionShohei Ohtani

SEKKISEI TV commercial “SEKKISEI Tough Film UV” 15 seconds

This is a commercial that promotes the sunscreen from KOSÉ’s SEKKISEI line by showing its effectiveness through Shohei Ohtani’s everyday life.

It conveys a sense of reassurance that even simple daily moments—like watering the garden under the shining sun—can be handled with sunscreen.

By including scenes where he might sweat and scenes involving water, it also demonstrates that the product reliably protects the skin without being defeated by those conditions.

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kappamaki

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TOWNWORK TOWNWORK Song “Found Right Away” version / “Cafe Part-Time Job” version / “Apparel Part-Time Job” versionMio Imada, Ken Matsudaira

Townwork Song: Find It Right Away Version

Townwork Song: Cafe Part-time Job Edition

“The Townwork Song” Apparel Part-time Job Edition

It’s a commercial featuring amusing interactions between Mio Imada and Ken Matsudaira.

The “Cafe Part-time Job” and “Apparel Part-time Job” versions are especially full of surreal humor.

Matsudaira appears in his Matsuken Samba outfit, and the ad also shows how his popularity keeps making waves years later.

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Hane Keisuke

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UNIQLO BABY Relaxed Fit Leggings “Easy to Change” Version

UNIQLO BABY Relaxed Fit Leggings: Easy Outfit Change Edition

This is a commercial introducing Uniqlo’s toddler product, the Relaxed Fit Leggings.

It highlights how the generous, relaxed fit— the product’s key feature— makes them easy for kids to put on by themselves.

The description, “clothes that encourage kids to want to try wearing them,” is especially memorable, isn’t it?

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Hane Keisuke

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Recruit Hot Pepper Beauty “Each Way of Searching” VersionAlice Hirose

[HOT PEPPER Beauty] ~“How Each Person Searches” version — Alice Hirose — 15 seconds~

Alice Hirose says that a salon’s location is crucial when choosing a hair salon.

With Hot Pepper Beauty, you can display salons on a map or search by train line, highlighting how easy it is to choose a salon with a focus on location.

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Hane Keisuke

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Mitsui Sumitomo Card Mizuki Yamashita’s First-Time Days: “Solo Yakiniku” EditionMizuki Yamashita

Mizuki Yamashita’s First-Time Weather: Solo Yakiniku Edition [Official Sumitomo Mitsui Card]

This commercial follows Mizuki Yamashita’s first-time experience and conveys that Sumitomo Mitsui Card supports that experience.

It depicts her enjoying yakiniku alone—hesitant at first, yet spending a fulfilling time.

In the end, she pays with a Sumitomo Mitsui Card; both the fun and a sense of security are clearly expressed through her smile.

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kappamaki

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Kobayashi Pharmaceutical Hananoa “Sharing the ‘Suu’” / “The ‘Suu’ Won’t Stop”Atsuhiro Tsuda

Hananoa - Web Video - “Exchanging Su” Version (NHA-036)

Hananoa - Web Video - “Can't Stop the Sneeze” Version (NHA-037)

This is a Hananoa commercial packed with his signature gags like “Goi-goi-suu” and “I’ll give you a suu.” It portrays an exchange between Tsuda, who’s suffering from hay fever, and his manager.

The conversation is so surreal that many viewers probably couldn’t help but laugh.

At the end of the ad, there’s a shot of Tsuda smiling while doing a nasal rinse, and that distinctive visual makes it even funnier.

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Hane Keisuke

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Otsuka Pharmaceutical BODYMAINTE “THE DAY. HERO” EditionKami Hiraiwa, Makoto Hiejima

BODYMAINTE CM | “THE DAY. HERO” Version 120 seconds

This clip showing a boy who belongs to a mini-basketball team is a commercial for Bodymainte.

It depicts the setbacks he faces as he confronts basketball and how he overcomes them through his own effort, something that might resonate deeply with anyone who played sports and recall their own childhood.

The commercial ends with a scene of the boy appearing in a game.

It also shows that Bodymainte, always prepared by his mother, was by his side, conveying that both his family’s support and Bodymainte were there to help him.

The background music is “Ashita Tenki ni Naare,” included on Hanaregumi’s 2002 album Oto Time.

It’s an encouraging song whose lyrics describe pressing forward and looking ahead even in the rain.

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Hane Keisuke

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