[April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

Recruit Hot Pepper Beauty “Great Deals Carnival” VersionKumiko Aso

[Hot Pepper Beauty] ~ "Great Deals Carnival" Edition - Kumiko Aso - Extended Version ~

Kumiko Aso looks very pleased after getting her hair done at the salon.

She says, “The reason I’m even more satisfied than usual is…” and reveals that it was because she got 1,000 yen off.

With Hot Pepper Beauty, a variety of coupons are available, highlighting that you can use the service at a great value.

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Hane Keisuke

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Fujiya Confectionery Shop: “Fujiya Confectionery Shop – Delicious, nice to meet you.”ACEes

Fujiya Western Confectionery: “Delicious—nice to meet you.” 30-second spot, 2026 CP ACEes

This is the commercial from February 2026, when ACEes were newly appointed as brand characters for Fujiya.

The scene of the members eating shortcake from Fujiya Confectionery Shop so deliciously is particularly memorable.

At the end of the commercial, they say, “We look forward to working with you,” making us excited to see what kind of commercials will appear in the future.

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Hane Keisuke

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ITO EN Oi Ocha “Win Game Tickets! In-Store Campaign” / “WBC Commemorative Shohei Ohtani Package”Shohei Ohtani

“WBC Commemorative Shohei Ohtani Package” Version 30 Seconds

This is an introduction to a collaboration campaign commemorating the 2026 WBC.

In the “Win Game Tickets! In-Store Campaign” version, it highlights that purchasing Oi Ocha gives you a chance to win game tickets.

In the “WBC Commemorative Shohei Ohtani Package” version, it showcases the special collaboration packaging.

Both spots convey strong support for the WBC, and watching the footage of Ohtani’s games in the commercials builds excitement for the tournament, even for those who aren’t baseball fans.

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Hane Keisuke

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Meiji Bulgaria Yogurt “Night One: Oscar! Shedding the Armor of the Heart” / “Night Two: Oscar! The Secret Rite” / “Night Three: Oscar! A Love Held Back”

Meiji Bulgaria Yogurt “Night One: Oscar! Removes the Armor of the Heart” Edition

Meiji Bulgaria Yogurt “Night Two: Oscar! The Secret Ritual” Edition

Meiji Bulgaria Yogurt “Night Three: Oscar! A Love Kept in Check”

This commercial promotes the gentle taste of Meiji Bulgaria Yogurt through the figure of Oscar from The Rose of Versailles.

It depicts a relaxed nighttime moment, and the sense of fulfillment is clearly conveyed through the expressions while eating.

The fact that a proud soldier is moved to tears also serves to express the richness of the flavor.

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kappamaki

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Morinaga Seika Hi-Chew “The other Hi-Chew! Not Chew” VersionNaniwa Danshi

[Naniwa Danshi] The Other Hi-Chew! Not a Chew [Hi-Chew] 15 seconds

This commercial uses a humorous approach by introducing products from the Hi-Chew series as “the other kind of Hi-Chew.” Hi-Chew Premium, Suppai Chew, and Hi-Chew Mini make appearances, each with its key feature summed up in a single phrase.

Even though they’re presented as “the other kind,” they’re all incredibly appealing, aren’t they?

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Hane Keisuke

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Morinaga Seika Hi-Chew Mini: When you want to relax, “super chewy texture” / When you want to focus, “crispy hard texture” / Suppai-Chew: When you want to refresh, “crunchy-juicy texture”

[Naniwa Danshi] When you want to relax, go for the “super chewy texture” Hi-Chew Premium [Hi-Chew]

[Naniwa Danshi] When you want to focus: “Crisp and hard texture” Hi-Chew Mini [Hi-Chew]

[Naniwa Danshi] When you want to refresh, the “crispy-juicy texture” Suppai Chew [Hi-Chew]

It introduces three product lines—Hi-Chew Premium, Hi-Chew Mini, and Suppai Chew—by referring to them as the “other Hi-Chew” compared to the regular Hi-Chew.

Under the theme “When you’re in the mood for ___,” it recommends the best Hi-Chew for each situation, clearly conveying the unique appeal of each.

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Hane Keisuke

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Akagi Nyugyo SOF Spring Vanilla and Pudding Somehow Lord “Bamboo Grove A” Version / “Bamboo Grove B” Version

Soft Spring Vanilla and Pudding For some reason, Lord Uesama Bamboo Grove Arc A 15 seconds

Soft Spring Vanilla and Pudding Somehow Lord Uesama Bamboo Grove Edition B 15 seconds

This is a commercial for Sof, a product released by Akagi Nyugyo with the concept of “only the top of soft serve.” In line with the “just the top” concept, a bizarre character appears: a noble lord’s face with legs growing from it.

The surreal direction—showing him walking and running through a bamboo grove—is striking.

Many viewers probably couldn’t help but laugh at its unique, offbeat world.

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Hane Keisuke

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