[April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

Kracie Ichikami “Leave only the fragrance, and move forward.”HANA

“Leave only the fragrance, and move forward.” Version, 30 seconds

This is a commercial for Ichikami featuring members of HANA dressed in costumes inspired by traditional Japanese clothing.

The narration conveys a positive, driving message about facing forward and moving ahead with strength—yet leaving only the fragrance of their hair behind—and it also clearly highlights the shampoo’s appeal.

The BGM uses “Bloom,” a song about moving forward in one’s own way.

I think many fans will be touched by the message that feels so true to who they are.

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Hane Keisuke

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Dunlop SynchroWeather “Not good with summer?” / “Half‑hearted in both summer and winter?”Shohei Ohtani

DUNLOP | Synchro Weather “Not a fan of summer?” Version 30 seconds

DUNLOP | Synchro Weather “Half-baked in both summer and winter?” 30 seconds

This is a commercial introducing all-season tires that can handle both summer and winter with a single set.

Shohei Ohtani pushes back against the prejudice that all-season tires are “weak in summer or on rainy days” and “deliver mediocre performance in both summer and winter,” emphasizing that they offer sufficient performance throughout the year.

As tires you can use with confidence all year round, many viewers likely found them appealing.

The background music features ONE OK ROCK’s “The Pilot 3,” released in 2025.With lyrics that express a strong resolve to grow by turning painful experiences into strength, it will surely become an encouraging anthem that supports many listeners’ hearts.

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Hane Keisuke

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SoftBank “A Mother’s True Feelings” Version

SoftBank Commercial “A Mother’s True Feelings” Edition

This commercial portrays the love behind a mother’s nagging and conveys SoftBank’s commitment to supporting people as they debut with a smartphone.

It emphasizes warmth by showing how strictness can feel like care when rooted in love, layering that sentiment with visuals.

The song that further enhances the gentle, tender atmosphere is “Aiuta,” sung by Sato Moka.

The key points are the clear, translucent vocals paired with the soft sound, which add a refreshing yet emotionally moving feel.

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kappamaki

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Yokohama Rubber Yokohama Tire “Amefuri 2026” VersionRiho Yoshioka

TV commercial featuring Riho Yoshioka: 30-second 2026 'Rainy Day' version

This is a commercial where Riho Yoshioka introduces tires that can stop securely even on rainy days.

It explains that on rainy days not only does visibility worsen, but braking distances also increase, making tire performance crucial in critical moments.

It also showcases Yokohama Tire products with a wet grip performance grade of “a” in their lineup.

Riho Yoshioka’s gentle smile as she appeals that with Yokohama Tires you can ride with confidence even in the rain leaves a strong impression.

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Hane Keisuke

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Amazon Key Even if you don’t unlock it yourself. “Wild Bird Photography” version / “Life with Amazon Key” version / “Domino Toppling” version

Amazon Key Even if you don’t unlock it. Wild Bird Photography Edition

Amazon Key: A life with Amazon Key

Amazon Key Even if you don’t unlock it yourself. Domino effect edition

This commercial introduces the convenience of Amazon Key, which grants delivery personnel temporary authorization to unlock an auto-lock.

It depicts three different scenarios showing how, even in apartment buildings with auto-locks, packages can be left at the front door when you’re not home or when your hands are full inside.

The ad not only conveys its convenience, but also includes small on-screen disclaimers that address security concerns, emphasizing that it’s a service you can use with peace of mind.

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Hane Keisuke

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CHANEL「Happy Valentine’s Day.」

Happy Valentine’s Day.

This commercial stylishly promotes the idea that Chanel makes a perfect Valentine’s gift.

The visuals feature charms and fragrances, with layered ribbon effects and the cast’s smiles clearly conveying a sense of excitement.

By highlighting the ribbon motif, it expresses the wish for viewers to choose these items as presents.

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kappamaki

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Google “Even Samurai Japan searches for shops in AI Mode!” EditionSamurai Japan

Samurai Japan is searching for shops in AI mode, too!

The Samurai Japan players are discussing which restaurant to hold a team-building dinner at.

After various requests are thrown out, Shota Morishita confidently says, “I’ll find one.” You might think he knows a lot about restaurants, but he actually uses Google’s AI mode.

As soon as he feeds it the conditions mentioned in their earlier conversation, recommended spots pop up right away.

It’s incredibly convenient to get exactly the information you want without having to think about what to search for or carefully comb through the sites that come up.

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Hane Keisuke

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