[April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads

P&G Febreze Fabric ‘Parent and Child with Set-in Odor’ Version

[Febreze for Fabrics] Set-in Odor Parent and Child 30 Seconds

It’s a commercial featuring a parent-and-child pair of a pillow and a futon, looking sad as they worry about smelling bad and not being washed.

During pollen season they can’t be hung outside to dry, so the two despair about not getting washed—until Fabric Febreze for fabrics appears.

It’s promoted as not only eliminating odors but also disinfecting.

Their bright, refreshed expressions make the product’s effectiveness clear.

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Hane Keisuke

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Sapporo Beer SORACHI 1984 “You Still Don’t Know This Aroma” Version

SORACHI 1984 - The “Haven’t Known This Aroma Yet” version, 15 seconds

This commercial conveys the passion and craftsmanship behind SORACHI 1984 by showcasing the many people involved in its production.

It tells the journey of Sorachi Ace—a hop once considered too distinctive to be accepted—which, after many years, has returned to Japan as a one-of-a-kind beer.

It expresses confidence in the finished product as a beer born from the combined dedication of many individuals.

By emphasizing its unfamiliar aroma, it makes a compelling appeal designed to spark curiosity.

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kappamaki

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BizReach “History of BizReach Commercials” EditionAyako Yoshitani

History of BizReach commercials

This commercial looks back on the BizReach ads featuring Ayako Yoshitani that began in 2016, expressing gratitude for the journey so far and sharing aspirations for the future.

As footage from the past ten years of commercials plays, it reflects on the anxieties at the time of the service’s launch and the desire to be helpful to many users, while conveying thanks.

It concludes with a commitment to continue building a society where users can work in a way that’s true to themselves.

It’s a commercial that’s perfect for the milestone 10th anniversary year, renewing its sense of resolve.

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Hane Keisuke

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Ajinomoto Frozen Foods Tender Young Chicken Karaage Volume Pack “The Meat Is Delicious” Edition

<Tender Young Chicken Karaage Volume Pack> Meat Is Delicious Edition

This clip, showing a girl enjoying fried chicken in a mouthwatering way, is a commercial introducing Ajinomoto’s frozen foods.

Watching the straightforward pitch about how meaty and bursting with juiciness it is really whets your appetite! And in the final part of the ad, the narration repeats “The meat is delicious” three times, making it a commercial that raises your expectations the more you watch it.

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Hane Keisuke

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Kowa Q&P Kowa Healing “Bed Dive” Version

Kewpie Kowa Healing Web CM “Bed Dive” Version

This is a commercial introducing QP Kowa Healing, which helps with recovery from fatigue.

Since it doesn’t contain caffeine, it’s recommended because you can easily take it even before bed.

Its effects appear while you sleep, leaving you feeling refreshed when you wake up—an appealing benefit that’s clearly presented in an animated format.

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Hane Keisuke

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Coca-Cola Tastes Better Together “When You Open the Door” VersionJun Shison

[Coca-Cola] Tastes even better together “When you open the door” 30-second version Coca-Cola

While Jun Shison is working from home, he casually opens social media on his phone and sees that his friends have posted about having a fried chicken party.

Jun looks on with envy, when suddenly the doorbell rings.

He opens the door to find his friends there! They’ve come to visit, bringing the very fried chicken they had just posted about on social media.

In the final scene of the commercial, everyone enjoys fried chicken together while drinking cola, as the tagline says, “It’s even tastier together.” Seeing everyone’s happy faces reminds us of the joy of gathering around the table with family and friends.

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Hane Keisuke

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School IE “Giving effort the right answer.”Yumia Fujisaki

School IE Commercial: “There’s a right answer to effort, too.” | 2026

When you’re studying for entrance exams, you might worry, “Is this really the right way?” or “Am I the only one falling behind?” This commercial from School IE is introduced as addressing those concerns by proposing a way to work hard that fits each individual.

It highlights the strengths unique to one-on-one tutoring, emphasizing solid support with a study method tailored to each person.

It makes you feel like you can focus on the studies in front of you with peace of mind.

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Hane Keisuke

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