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[Chocolate is…] Meiji commercial. A collection of commercials for snacks, ice cream, and dairy products.

As the catchphrase goes, “When it comes to chocolate, it’s Meiji,” and Meiji is famous for its chocolate bars.

In addition to chocolate, they also make sweets like ice cream, as well as dairy products such as yogurt, and even protein products like SAVAS.

In this article, we’ll showcase a roundup of Meiji’s commercials.

Don’t miss the ads for their irresistibly snackable chocolates and their body-friendly dairy products.

Be sure to watch while keeping an eye on the popular cast members, including Yui Aragaki and Kento Kaku.

[Chocolate is…] Meiji commercials. A compilation of commercials for snacks, ice cream, and dairy products (41–50)

Meiji Bulgaria Yogurt “Let’s Be New Again Today” VersionHiroko Yakushimaru, Nanoka Hara

Meiji Bulgaria Yogurt “Let’s Be New Again Today” Version

This is a commercial for Bulgarian Yogurt featuring Hiroko Yakushimaru and Nanoka Hara in mother-daughter roles.

Hara, who plays the daughter, has moved out and lives far from her family, but both she and Yakushimaru are shown at home eating Bulgarian Yogurt while thinking of each other.

It’s a heartwarming ad that portrays family bonds through yogurt.

Meiji Oligosaccharide Milk Chocolate: “Worried About Sugar” Version / “Worried About My Stomach” VersionKanji Ishimaru

This commercial features Choco-sensei, played by Kanji Ishimaru, recommending oligofructose milk chocolate to a woman who says, “I’m worried about sugar, but I want to eat chocolate!” It highlights that the fructo-oligosaccharides in the oligofructose milk chocolate aren’t absorbed by the body as sugar, making it suitable even for those watching their sugar intake.

The message clearly conveys that it’s a product you can enjoy deliciously while caring for your body.

The background music uses the familiar theme song from Meiji Chocolate commercials.

Meiji GalboMika Nakashima

Meiji Border Galbo CM Mika Nakashima

In the Garbo commercial that aired in 2003, Mika Nakashima appeared, and her song was used as the background music.

The song was “Yuki no Hana,” released the same year—a straightforward love ballad known as one of her signature works.

In the commercial, Nakashima and her boyfriend are getting cozy inside a Ferris wheel gondola, but they’re interrupted by a “smooch-smooch!” sound coming from the neighboring gondola.

When they look, it turns out the Garbo chocolates are being slurped, and the punchline is that it’s not about kissing—it’s an appeal to how the chocolate is soaked in.

Meiji Chocolate Koka: “New Cacao Crunch Release” Edition

Chocolate Effect: “New Cacao Crunch Launch” Version, 15 seconds

The commercial for Chocolate Effect’s Cacao Crunch leaves a strong impression with its literal shattering of doubts about the product.

When a woman voices questions like “I can’t believe it’s both healthy and delicious” or “I can’t believe it’s mildly sweet and easy to eat,” ‘Choco-sensei’ punches those words and breaks them apart—an exhilarating animated sequence.

It’s the kind of ad that makes you want to try it yourself to see if what’s said in the commercial is true.

Meiji Probio Yogurt PA-3 “Autumn Appetite” Version / “Dinner Invitation” Version

For people who worry about purines in delicious meals and alcoholic drinks, there are many situations where they feel they have to hold back.

This commercial introduces a yogurt that helps reduce the absorption of purines for those individuals.

It clearly explains, with illustrations, how it suppresses purine absorption, and promotes the benefit that you won’t have to refrain from eating what you want or turn down invitations to drink.