Compilation of candy commercials: from the latest to nostalgic ones
When you think of candy commercials, what kind of ads come to mind?
Maybe it’s the commercials with catchy theme songs and original characters you saw as a kid, or perhaps the ones you’ve seen recently featuring popular actors and idols.
In this article, we’ll showcase a wide range of candy commercials from past to present all in one place.
We’ve gathered everything from trending ads to nostalgic classics, so try searching for the commercial that caught your eye on TV or the one you suddenly remembered from long ago!
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- Bourbon commercials: A collection of familiar snack ads
- Pocky commercials: A roundup of memorable ads [Ezaki Glico]
- [Chocolate is…] Meiji commercial. A collection of commercials for snacks, ice cream, and dairy products.
- Summary of Calbee commercials: Snack and cereal ads featuring star-studded casts
- A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
- Ezaki Glico commercials. A collection of commercials for snacks, foods, and beverages.
- A collection of UHA Mikakuto commercials. Packed with ads for candies and supplements.
- Commercials by Kameda Seika: A compilation of ads for arare and senbei rice crackers.
- A roundup of Morinaga commercials. It’s a hot topic with members of Johnny’s groups appearing as well!
Compilation of snack commercials: from the latest to nostalgic ones (111–120)
Meiji Chocolate Effect: “Doctor Recommended” VersionChankawai

This commercial promotes the idea that Meiji’s Chocolate Kouka can reliably support your health.
It follows a storyline where Chankawai, who is troubled by poor health check results, is advised to try Chocolate Kouka, expressing the hope that he’ll use it wisely to improve his health.
Although chocolate usually isn’t associated with health, the presentation of solid data inspires trust and reassurance.
And from Chankawai’s final smile, you can sense his willingness to believe and give it a try.
Compilation of snack commercials: from the latest to nostalgic ones (121–130)
Nestlé KitKat: “It all starts with KitKat. A chance to connect the hearts of a daughter and her mother” (version)

Even between parent and child—or rather, precisely because they are parent and child—it can be hard to express everyday gratitude and honest feelings.
This commercial tells an animated story of a parent and child who convey those feelings through KitKat.
The real-life episode in which they wrote messages to each other in the message area on the back of the KitKat package and exchanged them is truly heartwarming.
The background music is Start Again, written specifically for this commercial.
The lyrics focus on the word “kikkake” (a catalyst or starting point), which is also the theme of the ad, and their positivity is sure to lift your spirits.
Nestlé KitKat “KITKAT × JO1” EditionJO1

Speaking of Kit Kat, the famous tagline is “Have a break, have a KitKat,” and this commercial portrays various kinds of break times.
It features the members of JO1, and showcases the perfect KitKats that fit a range of scenes—school, the office, tea gatherings, sports, and more.
The background music is their song “Run & Go.” Its upbeat melody and positive lyrics leave a strong impression, making it a track that lifts your mood as you listen.
Koikeya Pinky

I think many people still remember the TV commercials for the tablet candy Pinky that debuted in 1997, especially the song featured in them.
There were several commercials where, when someone sang “Pinky, please! Pinky, please!”, an original character called Pinky Monkey would appear and give them some Pinky.
Glico Pocky Afternoon Indulgence “Couple’s Time” VersionRie Miyazawa, Koji Okura

This commercial features Rie Miyazawa and Koji Okura as a married couple, depicting how Pocky’s Gogo no Zeitaku (“Afternoon Indulgence”) gently enriches their time together.
After reflecting on having said too much, Rie Miyazawa suggests taking a break with Afternoon Indulgence to Koji Okura, and the ad portrays the two gradually returning to smiles, creating a warm, gentle mood.
Underscoring this tender atmosphere is the song Majestic by B’z.
Its acoustic tones and calm rhythm are striking, and when combined with the group’s signature strength, they powerfully convey a forward-looking, positive feeling.
Fujiya Milky ‘Everyone’s Peko-chan’ VersionMone Kamishiraishi

This commercial lightly showcases how convenient it is to enjoy Fujiya’s Milky and the rich sweetness that follows.
Mone Kamishiraishi transforms into various professions, each time bringing Milky to her mouth in the same way, conveying that it can make anyone smile.
Only her outfits change with each profession; by focusing mainly on her expressions, the ad strongly emphasizes happiness.
Koikeya Scone “The Return of Dance Scone” VersionKento Nakajima

It’s a commercial introducing Koikeya Scone, and the storyline is incredibly memorable! Kento Nakajima plays a man who once thrived as an idol but now grills corn at a food stall, and former fans urge him, “Dance with us one more time!” Near the end of the commercial, he shows off razor-sharp moves to the music, and the striking twist is impossible to forget once you’ve seen it.


