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[Summer Tunes] A roundup of commercial songs featured in summer ads

[Summer Tunes] A roundup of commercial songs featured in summer ads
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As summer approaches, we start seeing more and more commercials for summery products—everything from soft drinks to sunscreen and deodorant.

These ads often feature summery scenes like blue skies and the ocean, or coming-of-age stories starring students in school uniforms, all designed to evoke the feeling of summer.

Of course, the music often matches the season too, with many songs that have become summer staples.

In this article, we’ll introduce a wide selection of songs used in those summer commercials all at once.

We’ve picked out everything from slightly older, nostalgic ads to ones currently on air, so take your time and enjoy!

[Summer Tunes] A roundup of songs featured in summer commercials (1–10)

Round One Naniwa Danshi × ROUND1: “We’re Here! Round One” Version / “Giga Crane Game Stadium” Version

Glaring Summernaniwa danshi

Naniwa Danshi – Gira Gira Summer [Official Music Video]
Glaring Summernaniwa danshi
Naniwa Danshi × ROUND1 Commercial: “We’re Here! Round One Edition”

This commercial shows the members of Naniwa Danshi fully enjoying Round One—bowling, karaoke, Spo-cha, and even crane games.

Playing in the background of their smiling, fun-filled scenes is “Gira Gira Summer,” digitally released in June 2025.

The lyrics depict a determination to make the most of summer.

Paired with a refreshing melody line, it’s a track that really gets you pumped just by listening.

Aichi Toyota “Declaration” Version

TRICOIwatatakanori

Takanori Iwata - 'TORICO' (Concept Movie Hawaii ver.)
TRICOIwatatakanori
Takanori Iwata brings the charms of his hometown Aichi from a radio car! New song “TRICO” chosen as the tie-in track; new Aichi Toyota commercial released.

In the Aichi Toyota commercial featuring Takanori Iwata from Sandaime J SOUL BROTHERS from EXILE TRIBE, he announces from inside a radio car that Aichi Toyota is celebrating its 90th anniversary.

Despite his gentle narration, the upbeat background track really stands out! The song is Iwata’s solo track “TRICO,” set for release in August 2025.

In addition to lyrics that depict a blazing summer, the sea, and passionate romance, its uplifting, high-energy sound makes a strong impression.

It’s a perfect, straight-down-the-middle summer song that we highly recommend.

CHOYA Summer Ume: 'Summer-Colored Letter' Version

Summer-Colored LetterIshigaki Yū

Natsume “Summer-Colored Letter” Version

This commercial promotes CHOYA’s limited-edition Natsu-ume, released as summer approaches, using soft, illustration-like animation.

It shows how the product is woven into a parent–child interaction, and from the fresh atmosphere, you can almost sense its gentle flavor.

The song that further highlights the tender mood of the visuals is Yu Ishigaki’s “Natsuiro Dayori.” Its light sound paired with a bright vocal conveys the refreshing breezes of summer and a forward-looking spirit to get through the heat.

Glico Aisu no Mi “Aisu no Mi tte, jitsu wa…” Version

You are 1000%.PEDRO

Aisu-no-Mi Yuriko Yoshitaka “Aisu-no-Mi, actually...” Version

This commercial features Yuriko Yoshitaka reintroducing the delicious taste of Aisu no Mi for people who have the wrong idea about it.

From the middle of the ad, it emphasizes—set to music—that it’s a richly flavored gelato.

That song is actually a parody of Omega Tribe’s 1986 signature track “Kimi wa 1000%”! What’s more, the cover is performed by PEDRO, the solo project of Ayuni D, formerly of BiSH.

It’s a lavish cover that carries a different vibe from the original while still evoking the nostalgia of the ’80s.

Otsuka Pharmaceutical Pocari Sweat Summer Time Signal: “Shadow-Stepping and Sun Parasols” / “Haircuts and Short Sleeves”

Original songAo

In the Pocari Sweat commercial that began airing in May 2025, a series of summery scenes unfolds one after another.

Each of them evokes a certain nostalgia, making you feel warm and cozy as you watch.

Many viewers have probably found that the short original song playing in the background—featuring a beautifully clear vocal—lingers in their ears and won’t let go.

The singer of this CM song is ao, a singer-songwriter who made her major debut at the young age of 15.

In contrast to the imagery depicting hot summer days, her transparent, refreshing voice is utterly captivating.

JRA × GENERATIONS「MY GENERATION DERBY Ver.」

MY GENERATIONGENERATIONS from EXILE TRIBE

GENERATIONS / MY GENERATION (Lyric Video) prod. by Hayato Komori
MY GENERATIONGENERATIONS from EXILE TRIBE

In this memorable, music-video-like concept, the GENERATIONS members split into two groups that are filmed separately and then converge right before the chorus, delivering their performance on the turf of a racecourse.

It’s a commercial promoting the Japanese Derby.

Under a clear blue sky and on lush green grass, their confident singing and dancing absolutely dazzle.

The song featured in the CM is “MY GENERATION,” released in May 2025.

Set in summer, its lyrics depict a steady, forward-looking stride.

Along with the season’s refreshing vibe, it’s a highly recommended cheer song that gives you a sense of momentum.

Ezaki Glico Pocky is like a musical instrument. “[Alexandros]” version

Backseat[Alexandros]

[Alexandros] – Backseat (MV)
Backseat[Alexandros]

This clip, which shows [Alexandros] performing on a school gymnasium stage, is a collaboration commercial between Pocky and [Alexandros].

The performance scenes are featured prominently, almost like a music video, so not only fans of the band but anyone who likes Japanese rock likely found themselves captivated.

The song performed in the commercial is a single released in 2024.

Vocalist Yohei Kawakami has said he wrote the lyrics after hearing about a friend’s heartbreak, and the lingering attachment portrayed in the lyrics is truly moving.

Although it’s a breakup song set in summer, it’s marked by [Alexandros]’s signature refreshing guitar-rock sound and Kawakami’s gentle vocals.

It doesn’t carry a gloomy mood; instead, it’s a calm track that naturally encourages you to look forward.