[Summer Tunes] A roundup of commercial songs featured in summer ads
As summer approaches, we start seeing more and more commercials for summery products—everything from soft drinks to sunscreen and deodorant.
These ads often feature summery scenes like blue skies and the ocean, or coming-of-age stories starring students in school uniforms, all designed to evoke the feeling of summer.
Of course, the music often matches the season too, with many songs that have become summer staples.
In this article, we’ll introduce a wide selection of songs used in those summer commercials all at once.
We’ve picked out everything from slightly older, nostalgic ads to ones currently on air, so take your time and enjoy!
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[Summer Tunes] A compilation of CM songs featured in summer commercials (71–80)
Original songHUGEN
Introducing a refreshing, easy-drinking taste that’s perfect for Okinawa’s climate, this is the commercial for Orion The Premium titled “This is Okinawa’s Premium.” The scene of someone enjoying a beer with the clear blue sky and sea in the background is especially striking.
The entire CM conveys a calm, gentle mood, and the BGM plays a key role in creating that atmosphere.
The track is an original piece made for the commercial by HUGEN, a music project that produces songs by integrating various musical styles with a foundation in electronic music.
Original song4na
It’s the familiar commercial featuring Heidi, Girl of the Alps, and her friends! The Home Tutor Try spot “What If Summer Youth: Deadline Approaching” opens with a scene looking back on summer vacation, wondering, “What if I had studied with Try this summer…?” Set to an original song by 4na—an artist known for a gentle singing voice and active mainly on social media—enjoy imagining what kind of summer vacation Heidi and the others might have had as you watch this commercial!
B-Side BluesOfisharu Higedan Dism
Featuring summery visuals like pools and beach scenes, this is a commercial for Kirin Gogo no Kocha (Afternoon Tea).
Ren Meguro and Ayami Nakajo appear in it, and if you’re a fan, you probably find yourself glued to the screen every time it airs.
The song playing in the ad is “B-Side Blues” by Official HIGE DANDism.
This slow-tempo, ballad-style track is included on their album “Rejoice,” released in July 2024.
Like the flow of a riverKiyosaku (MONGOL800 / UKULELE GYPSY)
This commercial depicts various hot summer situations when Suntory Draft Beer tastes especially delicious.
The sweat of Kenji Sakaguchi working on ocean cleanup and Kento Yamazaki engaged in intense, heat-filled tasks makes a strong impression.
The scene shift triggered by Mone Kamishiraishi arriving with a delivery emphasizes the crisp, refreshing taste of Suntory Draft Beer.
The song used is Kiyosaku from MONGOL800’s cover of “Like the Flow of the River,” whose powerful, exhilarating sound differs from the original and is particularly appealing.
The strong will to power through the sweltering summer comes through vividly in the vocals.
Heat haze of Augustmakaroni enpitsu
Macaroni Enpitsu boasts a large fan base not only among younger listeners but across generations, thanks to their refined musicianship and excellent songwriting.
A hallmark of their music is how often it evokes an emo, heart-stirring feeling, and Hachigatsu no Kagerou is a track that truly pierces the heart.
Written specifically for Taisho Pharmaceutical’s “Coppertone” commercial, the song vividly conjures up scenes of summer.
Its slightly philosophical lyrics stir an indescribable emotion and carry a bittersweet ache that brings back memories of summers past.
DreamlandBENNIE K
BENNIE K is a duo consisting of singer YUKI and rapper CICO.
They can handle a wide range of genres, from upbeat tracks that lift your spirits to mellow, soothing songs.
Their 2005 release “Dreamland” is an energetic, feel-good track that’s perfect when you want to boost your mood.
It was also featured in a Coca-Cola TV commercial that same year.
With the chorus hitting right from the start, it’s easy to get hyped, and the balance between the rich, approachable vocals and the rap is just right.
RING ma Bell (what a wonderful world) – Japanese ver. –Billlie
The Kanebo commercial featuring Tsuki, the Japanese member of the Korean girl group Billlie, uses one of Billlie’s songs.
The ad shows people enjoying summer at places like a club and a pool, highlighting the makeup’s staying power that won’t break down even in those settings.
The background track is “RING ma Bell (what a wonderful world) – Japanese ver.
-,” an upbeat, rock-tinged song with a cool vibe.
The way the chorus comes in also has elements of dance music, and it’s guaranteed to get you grooving!