[Summer Tunes] A roundup of commercial songs featured in summer ads
As summer approaches, we start seeing more and more commercials for summery products—everything from soft drinks to sunscreen and deodorant.
These ads often feature summery scenes like blue skies and the ocean, or coming-of-age stories starring students in school uniforms, all designed to evoke the feeling of summer.
Of course, the music often matches the season too, with many songs that have become summer staples.
In this article, we’ll introduce a wide selection of songs used in those summer commercials all at once.
We’ve picked out everything from slightly older, nostalgic ads to ones currently on air, so take your time and enjoy!
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[Summer Tunes] A roundup of songs featured in summer commercials (11–20)
I want to become the wind.
This memorable ad features cast members in yukata speaking naturally—the Kirin Harekaze commercial.
The yukata, hand fans, and wind chimes all help convey a strong sense of summer.
The background music is the familiar “Kaze ni Naritai,” but the version used here is a cover with a gentle female vocal.
The arrangement is even more laid-back and relaxed than the original, and just listening to it feels soothing.
fireworksAdo
Ado, known for her powerful vocals and expressive delivery, is beloved by a wide range of generations.
Her song Hanabi (Fireworks) was featured in JR West’s commercial “Aotabi: Resonate, Wanderlust.
Spring Trip,” with Ado also serving as the narrator.
Fireworks, a hallmark of summer, carry a poignant sorrow: despite their beauty, they vanish in an instant.
This song masterfully conveys those complex emotions.
With Kujira’s meticulous lyrics and beautiful melody, the story-like words deepen the feeling of longing for the end of summer.
Heartfelt Fireworksmafumafu
This commercial for Amazon Prime Video features Yo Oizumi chatting with an anime character as they recommend works to each other.
The character’s design, created by Yoshiyuki Sadamoto, also became a hot topic.
The song playing in the background is “Kokorogoi Hanabi,” sung by singer-songwriter Mafumafu.
It’s a song that likens feelings of love to fireworks, yet its up-tempo beat gives it a somewhat refreshing vibe.
Like the flow of a riverKiyosaku (MONGOL800 / UKULELE GYPSY)
Set against the backdrop of a local festival, this is a commercial for Suntory Draft Beer.
In it, Sei Hiraizumi gives a long toast speech, leaving everyone waiting to drink their beer—a humorous scene that makes you think, “We’ve all been there.” The ad uses the familiar song ‘Like the Flow of a River.’ It’s sung by Kiyosaku, the vocalist of MONGOL800, whose distinctive timbre stands out, with an arrangement that lifts your spirits as you listen.
Sync Of SummerYamashita Tatsuro
This song, featured in the Kirin Gogo-no-Kocha commercial starring Ayami Nakajo and Ren Meguro of Snow Man, is Tatsuro Yamashita’s “Sync Of Summer,” written specifically for this CM.
When you think of Tatsuro Yamashita, many people surely picture summer.
His unchanging, crystal-clear, one-of-a-kind voice and melodic sense really elevate the summer mood.
It’s a perfect track for a tea commercial you’d want to enjoy on a crisp summer day.
Because of the summerRADWIMPS
“Natsu no Sei,” released in 2020 by the hugely popular rock band RADWIMPS, is a song beloved across generations and has become a new summer staple.
Featured in an Apple Music commercial, its short yet vividly evocative lyrics leave a strong impression.
The song’s clear, translucent sound evokes the freshness of summer.
The seasons turn and summer arrives every year, but no two summers are ever the same.
This track reminds us to cherish each summer as it comes and enjoy it to the fullest.
[Summer Tunes] A roundup of songs featured in summer commercials (21–30)
BYE BYESHISHAMO
The summer promo commercial for the Shinken Zemi Junior High Course features a song by SHISHAMO, known for its refreshing, pleasant sound.
Despite its catchy, memorable melody, the lyrics are filled with lingering heartbreak that just won’t fade.
This summer’s message is all about saying goodbye to the version of yourself that keeps moping and clinging to past relationships.
The slightly languid mood hints at an attachment that hasn’t quite been let go.
It’s a recommended track for anyone who’s experienced heartbreak or wants to shake off an unforgettable love and take a step forward.