[Summer Tunes] A roundup of commercial songs featured in summer ads
As summer approaches, we start seeing more and more commercials for summery products—everything from soft drinks to sunscreen and deodorant.
These ads often feature summery scenes like blue skies and the ocean, or coming-of-age stories starring students in school uniforms, all designed to evoke the feeling of summer.
Of course, the music often matches the season too, with many songs that have become summer staples.
In this article, we’ll introduce a wide selection of songs used in those summer commercials all at once.
We’ve picked out everything from slightly older, nostalgic ads to ones currently on air, so take your time and enjoy!
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[Summer Tunes] A roundup of songs featured in summer commercials (11–20)
I want to become the wind.
This memorable ad features cast members in yukata speaking naturally—the Kirin Harekaze commercial.
The yukata, hand fans, and wind chimes all help convey a strong sense of summer.
The background music is the familiar “Kaze ni Naritai,” but the version used here is a cover with a gentle female vocal.
The arrangement is even more laid-back and relaxed than the original, and just listening to it feels soothing.
fireworksAdo
Ado, known for her powerful vocals and expressive delivery, is beloved by a wide range of generations.
Her song Hanabi (Fireworks) was featured in JR West’s commercial “Aotabi: Resonate, Wanderlust.
Spring Trip,” with Ado also serving as the narrator.
Fireworks, a hallmark of summer, carry a poignant sorrow: despite their beauty, they vanish in an instant.
This song masterfully conveys those complex emotions.
With Kujira’s meticulous lyrics and beautiful melody, the story-like words deepen the feeling of longing for the end of summer.
Because of the summerRADWIMPS
“Natsu no Sei,” released in 2020 by the hugely popular rock band RADWIMPS, is a song beloved across generations and has become a new summer staple.
Featured in an Apple Music commercial, its short yet vividly evocative lyrics leave a strong impression.
The song’s clear, translucent sound evokes the freshness of summer.
The seasons turn and summer arrives every year, but no two summers are ever the same.
This track reminds us to cherish each summer as it comes and enjoy it to the fullest.
Summer Love AdvisorySHISHAMO
This song, used as the CM song for the JTB “Kokoro Odoru Natsu Tabi” campaign commercial (Hawaii version) featuring Nao Matsushita, is by SHISHAMO, a three-piece girls’ band especially popular among women of the same generation.
Their songs are appealing for their realistic portrayal of a girl in love, their pop sensibility, and an exhilarating drive that gives you energy.
This track is a perfect match for Hawaii’s bright image—a number that pairs beautifully with the summer sun and an active vibe.
cheat dayNogizaka 46
A commercial for KOSÉ’s Make Keep series featuring members of the idol group Nogizaka46.
It highlights a mist-type product that prevents makeup from smudging—reassuring even for idols who often sweat or have shoots involving water.
There’s also a slightly moving touch showing that it’s okay even if you cry, which leaves a strong impression.
The BGM uses their song “Cheat Day,” released in August 2024.
With lyrics set in summer about living true to one’s feelings, it’s sure to encourage listeners and lift their spirits!
Like the flow of a riverKiyosaku (MONGOL800 / UKULELE GYPSY)
Set against the backdrop of a local festival, this is a commercial for Suntory Draft Beer.
In it, Sei Hiraizumi gives a long toast speech, leaving everyone waiting to drink their beer—a humorous scene that makes you think, “We’ve all been there.” The ad uses the familiar song ‘Like the Flow of a River.’ It’s sung by Kiyosaku, the vocalist of MONGOL800, whose distinctive timbre stands out, with an arrangement that lifts your spirits as you listen.
[Summer Tunes] A roundup of songs featured in summer commercials (21–30)
Kirin LemonLiSA
Kirin Lemon, which celebrated the 90th anniversary of its launch in 2018, was renewed and re-released.
To coincide with the release, the collaboration project “Kirin Lemon Tribute 2019” was launched with featured artists.
This is the second installment, the “Summer, Those Guys” version sung by LiSA.
It’s a summer song where Kirin Lemon’s refreshing vibe, a youth-drama-like story, and LiSA’s vocals fit perfectly together.