[Summer Tunes] A roundup of commercial songs featured in summer ads
As summer approaches, we start seeing more and more commercials for summery products—everything from soft drinks to sunscreen and deodorant.
These ads often feature summery scenes like blue skies and the ocean, or coming-of-age stories starring students in school uniforms, all designed to evoke the feeling of summer.
Of course, the music often matches the season too, with many songs that have become summer staples.
In this article, we’ll introduce a wide selection of songs used in those summer commercials all at once.
We’ve picked out everything from slightly older, nostalgic ads to ones currently on air, so take your time and enjoy!
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[Summer Tunes] A compilation of CM songs featured in summer commercials (71–80)
Feeling refreshedMoritaka Chisato

Released as Chisato Moritaka’s 21st single, it was used as the commercial song for Asahi Draft Beer “Z.” Moritaka herself also appeared in the commercial for a period.
In 2015, when Moritaka was set to appear in an Asahi Beer commercial, she self-covered the song.
Eternal, unchanging loveOda Tetsurō
Released as Tetsuro Oda’s 13th single, it was used as the commercial song for Otsuka Pharmaceutical’s Pocari Sweat.
The song was written for his older brother, who passed away at the age of 29.
It is the only one of his works to have reached number one on the Oricon chart.
Roco LotionORANGE RANGE

A feel-good party tune from Okinawa-born ORANGE RANGE! Just listening to it conjures up scenes of goofing around with friends under the blazing sun, and you can’t help but want to start moving.
This track was ORANGE RANGE’s sixth single, released in June 2004, and it became widely known as the theme song for Otsuka Foods’ MATCH commercial.
It’s actually a cover of Little Eva’s “The Loco-Motion.” Play it on a summer beach day or during a drive with friends or someone special, and you’re bound to make the best memories! It’s the perfect song for anyone whose heart is fluttering at the start of a romance or who wants to make the most of summer.
[Summer Tunes] A compilation of commercial songs used in summer commercials (’81–’90)
Clap and ClapDa-iCE

Let me introduce an upbeat, summery track performed by the dance and vocal group Da-iCE.
“Clap and Clap” is a cheer song for those who want to stay active under the dazzling sun.
If you listen to it while you’re on the move or right before meeting friends, you’ll feel energized no matter how hot the summer gets.
That’s how powerful the music and lyrics are! The song is featured in KOSÉ Cosmeport’s SUNCUT(R) Light Up UV Essence “Timeline” commercial.
FLY HIGHKawasaki Takaya

Takaya Kawasaki’s gentle singing voice is soothing.
While his vocals are a perfect match for ballads, his up-tempo songs are also very easy to listen to! “FLY HIGH” is the song used in ANA’s commercial, “A New Everyday Begins with Travel.” The brass band comes in during the chorus, making the band sound even more vibrant and exciting.
I think it’s a song that makes you feel positive just by listening, so it’s great for your commute to work or school! Journeys with friends and family who leave you with so many memories are made vividly colorful by this track.
Outside the dreamHoshino Gen

Gen Hoshino’s third single, “Yume no Soto e,” released in 2012, is also well known as the theme song for Shiseido’s ANESSA sunscreen commercial.
Rather than evoking a scorching, blazing sun, the song captures a fresh summer vibe—like a pleasant breeze gently blowing through dazzling sunlight.
Inspired by the world of the free game “Yume Nikki,” the track’s music video also exudes a distinctive atmosphere.
It’s a number that packs a rich summer feel into its refreshing sound.
Original songHUGEN
Introducing a refreshing, easy-drinking taste that’s perfect for Okinawa’s climate, this is the commercial for Orion The Premium titled “This is Okinawa’s Premium.” The scene of someone enjoying a beer with the clear blue sky and sea in the background is especially striking.
The entire CM conveys a calm, gentle mood, and the BGM plays a key role in creating that atmosphere.
The track is an original piece made for the commercial by HUGEN, a music project that produces songs by integrating various musical styles with a foundation in electronic music.



