[Summer Tunes] A roundup of commercial songs featured in summer ads
As summer approaches, we start seeing more and more commercials for summery products—everything from soft drinks to sunscreen and deodorant.
These ads often feature summery scenes like blue skies and the ocean, or coming-of-age stories starring students in school uniforms, all designed to evoke the feeling of summer.
Of course, the music often matches the season too, with many songs that have become summer staples.
In this article, we’ll introduce a wide selection of songs used in those summer commercials all at once.
We’ve picked out everything from slightly older, nostalgic ads to ones currently on air, so take your time and enjoy!
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- Shiseido commercial song. Popular commercial jingle.
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- Unforgettable! Memorable commercial jingles. Popular commercial songs.
- [Youthful] Refreshing Calpis Songs – Popular Commercial Jingles [2026]
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[Summer Tunes] A compilation of CM songs featured in summer commercials (71–80)
fireworks (launched into the sky)DAOKO × Yonezu Kenshi
Uchiage Hanabi, a song beloved by many listeners as a summer anthem, is a collaboration between Kenshi Yonezu and DAOKO.
Its soothing melody intertwines beautifully with lyrics that resonate deeply, evoking the bittersweet feeling of summer’s end and an ineffable sense of young love.
It also calls to mind the refreshing memories of adolescence.
The track served as the theme song for the film Fireworks, Should We See It from the Side or the Bottom? and was featured in Lotte’s ice cream “Sou” commercial.
In the ad, the character Nazuna is played by Suzu Hirose, captivating even more fans.
It’s a compelling song that makes you want to cherish those fleeting moments at the end of summer.
Don’t avert your eyes.DEEN
A slightly bittersweet summer tune, DEEN’s “Hitomi Sorasanaide.” Released in 1994 and widely known as a Pocari Sweat commercial song, its fresh, clear vocals and music evoke a summery mood.
At the same time, the lyrics express a man’s anxiety about the end of a romance and his wavering feelings, capturing the poignancy of youth.
Being chosen for a commercial that’s practically a midsummer tradition means that every listen revives summer memories while letting you savor a melody that truly touches the heart.
SUMMER TIME LOVEEXILE
This is a song by EXILE that was used as the commercial jingle for Yamazaki Bread’s “Lunch Pack.” It was released in May 2007 as EXILE’s 24th single.
The lyrics were written by ATSUSHI, the music was composed by Ryo Mashiro, and the arrangement was done by Yasutaka Mizushima.
It was also tied in with several Nippon TV programs, so many of you may already be familiar with it.
The song portrays the bittersweet feelings of spending summer with someone you love and wishing to stay together even after the summer has passed.
[Summer Tunes] A compilation of commercial songs used in summer commercials (’81–’90)
asking for anything and everythingKANA-BOON
Released as KANA-BOON’s sixth single, it was used as the CM (commercial) song for Shiseido’s ANESSA.
This marked KANA-BOON’s first commercial tie-in.
The music video was filmed at Bunri Kaisei High School in Kamogawa, Chiba Prefecture, featuring the band members wearing school uniforms.
Go Go Summer!KARA
KARA is a South Korean girl group that went on hiatus in 2016.
Their song “GO GO Summer!” was used as the commercial song for NTT docomo’s mobile phone “Optimus bright L-07C,” and the members themselves appeared in the ad.
At the time, I often heard the song not only in the commercial but also on TV programs.
The CM, featuring KARA playfully enjoying themselves on a sandy beach under the blue sky, was cute and dazzling.
RomanticismMrs. GREEN APPLE
Mrs.
GREEN APPLE’s “Romanticism,” the song used in the 2019 Sea Breeze commercial, was written specifically for the ad.
Mrs.
GREEN APPLE is practically synonymous with youth anthems, and this track is no exception—it’s packed with the bittersweetness of adolescence.
With a driving feel, it’s a perfect summer song that pairs beautifully with a bright blue summer sky.
Our EurekaNMB48
A song by NMB48 that was used for the “Jumbo Karaoke Hiroba” commercial.
Lyrics by Yasushi Akimoto and music by Satoru Takada, it was released in June 2013 as NMB48’s seventh single.
It’s a bright, refreshing summer tune that makes you feel like young people would end up singing along when they hear it at a karaoke place.
It really gets you pumped!