[Summer Tunes] A roundup of commercial songs featured in summer ads
As summer approaches, we start seeing more and more commercials for summery products—everything from soft drinks to sunscreen and deodorant.
These ads often feature summery scenes like blue skies and the ocean, or coming-of-age stories starring students in school uniforms, all designed to evoke the feeling of summer.
Of course, the music often matches the season too, with many songs that have become summer staples.
In this article, we’ll introduce a wide selection of songs used in those summer commercials all at once.
We’ve picked out everything from slightly older, nostalgic ads to ones currently on air, so take your time and enjoy!
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[Summer Tune] A roundup of CM songs used in summer commercials (91–100)
Summer Colorsyuzu
When it comes to summer songs, many people probably think of Yuzu’s “Natsuiro,” right? This track was also used in a commercial for Lotte’s ice cream “Sō,” and its fresh, summery vibe fits perfectly.
It blends a sense of speed with a heart-tugging feeling, making it a number that overflows with summertime essence.
The lyrics are captivating, depicting fun summer scenes, memories, and beautiful everyday moments.
It’s the kind of song that can instantly put you in a summer mood even in winter.
It’s also very popular for karaoke, and because it’s so well-known, it’s a great song for everyone to enjoy and get excited together.
Like the flow of a riverAina ji Endo
In Suntory Draft Beer’s summer-themed commercial “Adults’ Summer Vacation,” each cast member is shown enjoying the season, and many viewers may have found themselves wanting to do something summery after watching it.
The familiar song “Like the Flow of a River” plays as the BGM, but the singer isn’t Hibari Misora—it’s AiNA THE END, formerly of BiSH.
With her husky, distinctive voice, some listeners might have recognized at once that it’s her cover.
The uptempo arrangement, different from the original, pairs perfectly with AiNA’s cool vocals.
[Summer Tunes] A compilation of CM songs featured in summer commercials (101–110)
Someday, for sure.Naoto Intiraymi
Released as Naoto Inti Raymi’s 15th single, it was used as the CM song for Shiseido’s SEABREEZE.
The commercial features Suzu Hirose and Taishi Nakagawa.
It marked his first entry into the Oricon Top 10 in four releases.
Music HourPorunogurafiti
You’ve probably heard “Music Hour” somewhere—on TV, at karaoke, or elsewhere.
It’s a song by Porno Graffitti, who have released numerous hits! It’s one of their signature tracks and was even used in a soft drink TV commercial.
With words like “summer” and “beach” appearing in the lyrics, it’s also popular as a summer song.
Akihito Okano’s powerful vocals have the kind of energy that blows away the summer heat, so I highly recommend it!
Kirin Lemon Song 2020Kamisiraishi Moka
This is a song you can almost always hear in the summer, and Moka Kamishiraishi singing it with a clear, translucent voice against a blue-sky backdrop is truly memorable.
Once you hear it, it sticks in your head—the melody is charming and nostalgic, like a children’s song.
The composer of “The Kirin Lemon Song” is Toriro Miki, who was active as a composer and broadcast writer.
Since 1961 and up to the present, it has been used as the commercial song for Kirin Lemon.
When this song starts playing in the ads, you can really feel that summer has arrived.
Summer is comingDaikoku Maki
Released as Maki Ohguro’s 8th single, it was used as the commercial song for Sapporo Beer’s “Sapporo Ice Lager.” Among her singles, it ranks as the fourth best-selling.
In 2003, a sequel titled “Natsu ga Kuru, Soshite…” was released.
BUNBUN SUIBUNUchikubi Gokumon Doukoukai
In the Pocari Sweat commercial that aired in the summer of 2024, in addition to the familiar faces of Yo Yoshida and Rio Suzuki, child actor Miyu Murata appears, and their heartwarming interactions leave a lasting impression.
The BGM features “BUNBUN SUIBUN” by Uchikubi Gokumon Doukoukai, created specifically for this ad.
The band’s signature heavy sound combined with humor-filled lyrics really stands out.
With its upbeat vibe encouraging proper hydration, it’s a track that seems perfect for hyping up summer festival crowds.