[Summer Tunes] A roundup of commercial songs featured in summer ads
As summer approaches, we start seeing more and more commercials for summery products—everything from soft drinks to sunscreen and deodorant.
These ads often feature summery scenes like blue skies and the ocean, or coming-of-age stories starring students in school uniforms, all designed to evoke the feeling of summer.
Of course, the music often matches the season too, with many songs that have become summer staples.
In this article, we’ll introduce a wide selection of songs used in those summer commercials all at once.
We’ve picked out everything from slightly older, nostalgic ads to ones currently on air, so take your time and enjoy!
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[Summer Tune] A roundup of CM songs used in summer commercials (91–100)
Somewhere in the summerWANIMA
Speaking of summer, it’s all about the blazing sun, the blue ocean, and WANIMA, right? Their song “Natsu no Dokoka e,” featured in Pokémon Card and Mitsuya Cider commercials, is a quintessential WANIMA track—gentle, positive, and incredibly passionate.
In everyday life, everyone deals with worries and doubts of some kind.
This song carries the message: entrust all of that to the summer that’s on its way, and live freely and unrestrained.
It’s a track that will help you enjoy summer with a positive outlook!
summer festivalWhiteberry
A song used in the commercial for the pachinko machine “CR Fever Dai Natsu Matsuri,” a digi-pachi type CR model released and introduced in August 2008.
It’s the well-known summer classic by the girl band Whiteberry.
Although the band disbanded in 2004, this song has been passed down and you can’t help but hear it somewhere every summer.
If you’re a pachinko fan, this tune might make your fingers itch to play!
[Summer Tunes] A compilation of CM songs featured in summer commercials (101–110)
melting awayXinU
Satomi Ishihara appears in Sukiya’s “Una-gyu” commercial, Summer Stroll edition, and it’s memorable how she keeps repeating “Una-gyu” while basking in the summer sun.
The stylish song playing as the BGM is “Toketeyuku” by singer XinU, whose vocals are captivating for their translucence combined with a smoky tone.
In addition to XinU’s voice, the song’s distinctly urban track is impressive, making for a refreshing listen.
fireworksaiko
Released in 1999, aiko’s “Hanabi” features a memorable, summery melody and lyrics, and was used in a Circle K commercial for chilled Chinese noodles.
It was also chosen as the ending theme for the TV anime “Massugu ni Ikou,” reaching No.
10 on the Oricon Weekly Singles Chart.
The lyrics, which reflect aiko’s own feelings about fireworks festivals, are steeped in summer atmosphere, while the refreshing, crisp melody leaves a strong impression.
Listening to it evokes images of fireworks and quintessential summer scenes, making it a staple summer song.
It’s a timeless classic that will continue to be loved by many.
Sunshine Girlmoumoon
Released as moumoon’s 7th single, it was used as the CM song for Shiseido’s ANESSA.
Yu Aoi, who appeared in the commercial, is also featured on the jacket.
The music video was filmed at the same location as the commercial.
It became their first entry into the Oricon Top 10.
Marigoldaimyon
The powerful vocals and lyrics woven with pure love are deeply moving.
It’s one of the signature works by Aimyon, the singer-songwriter also known for “Harunohi” and “Naked Heart,” released as a single in 2018.
She appeared in a commercial alongside actress Mikako Tabe, and the acoustic version of the song drew considerable attention.
It’s a heart-touching masterpiece that makes you think, “I want to fall in love this summer!” Be sure to listen to it while taking a walk outside on a sunny day with blue skies.
Summer Colorsyuzu
When it comes to summer songs, many people probably think of Yuzu’s “Natsuiro,” right? This track was also used in a commercial for Lotte’s ice cream “Sō,” and its fresh, summery vibe fits perfectly.
It blends a sense of speed with a heart-tugging feeling, making it a number that overflows with summertime essence.
The lyrics are captivating, depicting fun summer scenes, memories, and beautiful everyday moments.
It’s the kind of song that can instantly put you in a summer mood even in winter.
It’s also very popular for karaoke, and because it’s so well-known, it’s a great song for everyone to enjoy and get excited together.