[Summer Tunes] A roundup of commercial songs featured in summer ads
As summer approaches, we start seeing more and more commercials for summery products—everything from soft drinks to sunscreen and deodorant.
These ads often feature summery scenes like blue skies and the ocean, or coming-of-age stories starring students in school uniforms, all designed to evoke the feeling of summer.
Of course, the music often matches the season too, with many songs that have become summer staples.
In this article, we’ll introduce a wide selection of songs used in those summer commercials all at once.
We’ve picked out everything from slightly older, nostalgic ads to ones currently on air, so take your time and enjoy!
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[Summer Tunes] A roundup of songs featured in summer commercials (21–30)
Kirin LemonLiSA
Kirin Lemon, which celebrated the 90th anniversary of its launch in 2018, was renewed and re-released.
To coincide with the release, the collaboration project “Kirin Lemon Tribute 2019” was launched with featured artists.
This is the second installment, the “Summer, Those Guys” version sung by LiSA.
It’s a summer song where Kirin Lemon’s refreshing vibe, a youth-drama-like story, and LiSA’s vocals fit perfectly together.
I’ll Be AroundGabe Lustman
Gabe Rustman’s “I’ll Be Around” is particularly striking.
The song has been selected as the theme for Huis Ten Bosch’s summer campaign, “This Summer, Huis Ten Bosch is Hot!” Its stylish melody adds a light, uplifting touch to summer leisure.
Listening to the lyrics—“If anything happens, you can always count on me”—you can almost feel your bond with friends or a partner growing stronger.
If you want to enjoy summer with chic vibes and a passionate heart, be sure to give it a listen.
ShineFankī Katō
Released as Funky Kato’s second single, it was used as the theme song for a Calpis Soda commercial.
The music video features Naoki Komatsu and Reina Kurosaki and was filmed on Amami Oshima.
It reached No.
5 on the Oricon weekly chart, marking the second-highest ranking among his works.
Love drawing nearInoue Sonoko
A bittersweet student love story, this is a youthful love song that weaves together straightforward feelings for someone special.
It’s a track by Sonoko Inoue, a singer-songwriter from Hyogo Prefecture, included on her 2020 mini-album “Harezora.” It was featured in a SEA BREEZE commercial.
Her soft, cute vocals fit the lyrics so perfectly that you can’t help but grin before you know it.
For students, school life is busy with studying and club activities, but just like in this song, go ahead and take on a summer-hot romance too!
BoyhoodInoue Yosui
This is the 29th single by singer-songwriter Yosui Inoue—who debuted under the stage name “Andre Candre” and is now a venerable musician known to virtually everyone.
The song was used as the theme for the film “Boyhood,” and it drew attention again when Yorushika covered it in 2021.
Its arrangement evokes the expansive, floating feel of a summer sky, and its nostalgic lyrics conjure vivid scenes for anyone who listens, making it a staple summer song in the J-pop scene since the 1990s.
Itadaki summerTUBE
TUBE, synonymous with summer bands and summer anthems, had their song “Itadaki Summer” featured in Knorr Cup Soup’s commercial “Summer Standard” starring Haruna Kawaguchi.
While cup soup is usually associated with winter, this version is a chilled cup soup made with cold milk.
The ad has a refreshing vibe, and paired with TUBE’s upbeat summer tune, it’s the kind of spot that makes you feel like you can see a crisp blue sky.
Strong Wind Slicked-Back (feat. Kaai Yuki)Yukopi
The parody of Yukopi’s smash hit “Strong Wind All Back” was used in a Nissin Cup Noodles commercial again in 2024, following 2023.
In the commercial, the lyrics are changed to promote the Seafood Noodle, and the animation follows the style of the original version’s music video.
The song features a strangely catchy melody—aren’t there quite a few people who can’t get it out of their heads after hearing it in the ad?
