[Summer Tunes] A roundup of commercial songs featured in summer ads
As summer approaches, we start seeing more and more commercials for summery products—everything from soft drinks to sunscreen and deodorant.
These ads often feature summery scenes like blue skies and the ocean, or coming-of-age stories starring students in school uniforms, all designed to evoke the feeling of summer.
Of course, the music often matches the season too, with many songs that have become summer staples.
In this article, we’ll introduce a wide selection of songs used in those summer commercials all at once.
We’ve picked out everything from slightly older, nostalgic ads to ones currently on air, so take your time and enjoy!
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[Summer Tune] A roundup of CM songs used in summer commercials (91–100)
asking for anything and everythingKANA-BOON
Released as KANA-BOON’s sixth single, it was used as the CM (commercial) song for Shiseido’s ANESSA.
This marked KANA-BOON’s first commercial tie-in.
The music video was filmed at Bunri Kaisei High School in Kamogawa, Chiba Prefecture, featuring the band members wearing school uniforms.
Go Go Summer!KARA
KARA is a South Korean girl group that went on hiatus in 2016.
Their song “GO GO Summer!” was used as the commercial song for NTT docomo’s mobile phone “Optimus bright L-07C,” and the members themselves appeared in the ad.
At the time, I often heard the song not only in the commercial but also on TV programs.
The CM, featuring KARA playfully enjoying themselves on a sandy beach under the blue sky, was cute and dazzling.
Our EurekaNMB48
A song by NMB48 that was used for the “Jumbo Karaoke Hiroba” commercial.
Lyrics by Yasushi Akimoto and music by Satoru Takada, it was released in June 2013 as NMB48’s seventh single.
It’s a bright, refreshing summer tune that makes you feel like young people would end up singing along when they hear it at a karaoke place.
It really gets you pumped!
Pareo is emerald.SKE48
This is the song used in the ASBee × SKE48 commercial, “SUMMER SALE” edition.
The lyrics were written by Yasushi Akimoto and the music composed by Chikara Gonohe, and it was released in July 2011 as SKE48’s sixth single.
In addition to the commercial tie-in, it was also performed at the 63rd NHK Kōhaku Uta Gassen, so many of you may already be familiar with it.
It’s a fresh and cute summer tune that conjures up images of the seaside!
HOT LIMITT.M.Revolution
It’s one of T.M.Revolution’s signature songs and was also used in a Mitsuya Cider commercial.
Many people probably remember the distinctive costume.
The image of him singing in strong wind while wearing an outfit that looks like black bands wrapped around his upper body and legs is unforgettable once you’ve seen it.
SUMMER TIMETUBE
It’s no exaggeration to call TUBE a summertime tradition.
Their song “SUMMER TIME” was used in a commercial for Knorr’s “Cup Soup Made with Cold Milk,” making it the perfect summer tune to pair with a chilled soup you’ll crave in the hot season.
Its bouncy beat and bright melody not only evoke images of blue summer skies and the seaside, but also have the power to lift your spirits the moment you hear it.
It’s a track that’s quintessentially TUBE—the very embodiment of “the man of summer”—and just listening to it makes your heart dance!
together; along with; bothWANIMA
This is a song that became famous after being used in a deodorant commercial.
It’s especially popular among students, and people working hard in their club activities or studying for exams say it gives them energy when they listen to it.
It has the signature power and intensity of WANIMA, along with a refreshing, summery vibe, so if you haven’t heard it yet, definitely give it a listen.