[Summer Tunes] A roundup of commercial songs featured in summer ads
As summer approaches, we start seeing more and more commercials for summery products—everything from soft drinks to sunscreen and deodorant.
These ads often feature summery scenes like blue skies and the ocean, or coming-of-age stories starring students in school uniforms, all designed to evoke the feeling of summer.
Of course, the music often matches the season too, with many songs that have become summer staples.
In this article, we’ll introduce a wide selection of songs used in those summer commercials all at once.
We’ve picked out everything from slightly older, nostalgic ads to ones currently on air, so take your time and enjoy!
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[Summer Tune] A roundup of CM songs used in summer commercials (91–100)
melting awayXinU
Satomi Ishihara appears in Sukiya’s “Una-gyu” commercial, Summer Stroll edition, and it’s memorable how she keeps repeating “Una-gyu” while basking in the summer sun.
The stylish song playing as the BGM is “Toketeyuku” by singer XinU, whose vocals are captivating for their translucence combined with a smoky tone.
In addition to XinU’s voice, the song’s distinctly urban track is impressive, making for a refreshing listen.
fireworksaiko
Released in 1999, aiko’s “Hanabi” features a memorable, summery melody and lyrics, and was used in a Circle K commercial for chilled Chinese noodles.
It was also chosen as the ending theme for the TV anime “Massugu ni Ikou,” reaching No.
10 on the Oricon Weekly Singles Chart.
The lyrics, which reflect aiko’s own feelings about fireworks festivals, are steeped in summer atmosphere, while the refreshing, crisp melody leaves a strong impression.
Listening to it evokes images of fireworks and quintessential summer scenes, making it a staple summer song.
It’s a timeless classic that will continue to be loved by many.
summertimecinnamons × evening cinema
The pop song “summertime” evokes a summery vibe.
It went viral on TikTok and gained popularity for its catchy chorus that sticks in your head.
Born from a collaboration between cinnamons and evening cinema, the track features a refreshing melody that really lingers.
In the “Romance” episode of DMM TELLER, a chat-style novel series starring Kanna Hashimoto, the song is used in a summer-themed love story to heighten the mood of summer and the thrill of a summer romance.
The lyrics portray the feelings of a woman yearning for love in the hot season, making it a song you’ll want to listen to again and again.
miraclemiwa
miwa’s 11th single, “Miracle,” is a summer song marked by her refreshing vocals and sparkling, effervescent sound.
The track was also featured in Shiseido’s 2013 SEA BREEZE commercial.
It perfectly matches the brand’s fresh image, and her clear, summery voice leaves a strong impression.
Capturing the glimmering mood of summer, the song is a love tune that expresses feelings for a one-sided crush.
It could serve as an encouraging anthem for anyone hoping to make their unrequited love come true and convey their feelings.
Sunshine Girlmoumoon
Released as moumoon’s 7th single, it was used as the CM song for Shiseido’s ANESSA.
Yu Aoi, who appeared in the commercial, is also featured on the jacket.
The music video was filmed at the same location as the commercial.
It became their first entry into the Oricon Top 10.
Marigoldaimyon
The powerful vocals and lyrics woven with pure love are deeply moving.
It’s one of the signature works by Aimyon, the singer-songwriter also known for “Harunohi” and “Naked Heart,” released as a single in 2018.
She appeared in a commercial alongside actress Mikako Tabe, and the acoustic version of the song drew considerable attention.
It’s a heart-touching masterpiece that makes you think, “I want to fall in love this summer!” Be sure to listen to it while taking a walk outside on a sunny day with blue skies.
Under the summer skyyanawarabaa
This song was written specifically for the commercial of the plum juice “CHOYA Natsu-Ume.” It’s a work by Yanawarabaa, a female duo from Ishigaki Island in Okinawa, released in 2020.
The lyrics, which express the desire to always be with you, naturally make you want to cherish your family and friends just by reading them.
Thanks to the beautiful harmony, an image of a vast blue ocean mysteriously comes to mind.
It’s a wonderful summer song that simply fills you with warmth.
Be sure to listen to it while gazing at the sea.