[Summer Tunes] A roundup of commercial songs featured in summer ads
As summer approaches, we start seeing more and more commercials for summery products—everything from soft drinks to sunscreen and deodorant.
These ads often feature summery scenes like blue skies and the ocean, or coming-of-age stories starring students in school uniforms, all designed to evoke the feeling of summer.
Of course, the music often matches the season too, with many songs that have become summer staples.
In this article, we’ll introduce a wide selection of songs used in those summer commercials all at once.
We’ve picked out everything from slightly older, nostalgic ads to ones currently on air, so take your time and enjoy!
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- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
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- A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
- Unforgettable! Memorable commercial jingles. Popular commercial songs.
- [Youthful] Refreshing Calpis Songs – Popular Commercial Jingles [2026]
- [April 2026] Summary of the Latest Trending Commercial Songs
[Summer Tunes] A compilation of commercial songs used in summer commercials (’81–’90)
B-Side BluesOfisharu Higedan Dism
Featuring summery visuals like pools and beach scenes, this is a commercial for Kirin Gogo no Kocha (Afternoon Tea).
Ren Meguro and Ayami Nakajo appear in it, and if you’re a fan, you probably find yourself glued to the screen every time it airs.
The song playing in the ad is “B-Side Blues” by Official HIGE DANDism.
This slow-tempo, ballad-style track is included on their album “Rejoice,” released in July 2024.
Heat haze of Augustmakaroni enpitsu
Macaroni Enpitsu boasts a large fan base not only among younger listeners but across generations, thanks to their refined musicianship and excellent songwriting.
A hallmark of their music is how often it evokes an emo, heart-stirring feeling, and Hachigatsu no Kagerou is a track that truly pierces the heart.
Written specifically for Taisho Pharmaceutical’s “Coppertone” commercial, the song vividly conjures up scenes of summer.
Its slightly philosophical lyrics stir an indescribable emotion and carry a bittersweet ache that brings back memories of summers past.
DreamlandBENNIE K
BENNIE K is a duo consisting of singer YUKI and rapper CICO.
They can handle a wide range of genres, from upbeat tracks that lift your spirits to mellow, soothing songs.
Their 2005 release “Dreamland” is an energetic, feel-good track that’s perfect when you want to boost your mood.
It was also featured in a Coca-Cola TV commercial that same year.
With the chorus hitting right from the start, it’s easy to get hyped, and the balance between the rich, approachable vocals and the rap is just right.
RING ma Bell (what a wonderful world) – Japanese ver. –Billlie
The Kanebo commercial featuring Tsuki, the Japanese member of the Korean girl group Billlie, uses one of Billlie’s songs.
The ad shows people enjoying summer at places like a club and a pool, highlighting the makeup’s staying power that won’t break down even in those settings.
The background track is “RING ma Bell (what a wonderful world) – Japanese ver.
-,” an upbeat, rock-tinged song with a cool vibe.
The way the chorus comes in also has elements of dance music, and it’s guaranteed to get you grooving!
fireworks (launched into the sky)DAOKO × Yonezu Kenshi
Uchiage Hanabi, a song beloved by many listeners as a summer anthem, is a collaboration between Kenshi Yonezu and DAOKO.
Its soothing melody intertwines beautifully with lyrics that resonate deeply, evoking the bittersweet feeling of summer’s end and an ineffable sense of young love.
It also calls to mind the refreshing memories of adolescence.
The track served as the theme song for the film Fireworks, Should We See It from the Side or the Bottom? and was featured in Lotte’s ice cream “Sou” commercial.
In the ad, the character Nazuna is played by Suzu Hirose, captivating even more fans.
It’s a compelling song that makes you want to cherish those fleeting moments at the end of summer.
Don’t avert your eyes.DEEN
A slightly bittersweet summer tune, DEEN’s “Hitomi Sorasanaide.” Released in 1994 and widely known as a Pocari Sweat commercial song, its fresh, clear vocals and music evoke a summery mood.
At the same time, the lyrics express a man’s anxiety about the end of a romance and his wavering feelings, capturing the poignancy of youth.
Being chosen for a commercial that’s practically a midsummer tradition means that every listen revives summer memories while letting you savor a melody that truly touches the heart.
[Summer Tune] A roundup of CM songs used in summer commercials (91–100)
SUMMER TIME LOVEEXILE
This is a song by EXILE that was used as the commercial jingle for Yamazaki Bread’s “Lunch Pack.” It was released in May 2007 as EXILE’s 24th single.
The lyrics were written by ATSUSHI, the music was composed by Ryo Mashiro, and the arrangement was done by Yasutaka Mizushima.
It was also tied in with several Nippon TV programs, so many of you may already be familiar with it.
The song portrays the bittersweet feelings of spending summer with someone you love and wishing to stay together even after the summer has passed.
