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[Summer Tunes] A roundup of commercial songs featured in summer ads

As summer approaches, we start seeing more and more commercials for summery products—everything from soft drinks to sunscreen and deodorant.

These ads often feature summery scenes like blue skies and the ocean, or coming-of-age stories starring students in school uniforms, all designed to evoke the feeling of summer.

Of course, the music often matches the season too, with many songs that have become summer staples.

In this article, we’ll introduce a wide selection of songs used in those summer commercials all at once.

We’ve picked out everything from slightly older, nostalgic ads to ones currently on air, so take your time and enjoy!

[Summer Tunes] A roundup of commercial songs used in summer commercials (51–60)

Meiji: "Even hot days can become a choco-little good day"

Mr./Ms. (honorific suffix)FRUITS ZIPPER

This commercial promotes the idea that chilled chocolate is perfect for hot days, giving you a cool sense of happiness.

It shows how the members of FRUITS ZIPPER use chilled chocolate, expressing deliciousness and joy through their smiles.

The song that really highlights the fun and cuteness portrayed in the visuals is FRUITS ZIPPER’s “San.” It starts with crisp guitar cutting, then layers in digital tones, and that light feel conveys a positive mood.

Including the smiles you can hear in the vocals, it’s a track that strongly emphasizes cuteness.

Recruit B-ing

Midsummer FruitSazan Ōrusutāzu

Southern All Stars’ “Manatsu no Kajitsu” (Midsummer Fruit) is a song released in 1990 as the theme for the film Inamura Jane.

Its gentle acoustic sound is striking, and the lyrics portray poignant summer scenes.

Among Southern All Stars’ many hits, it could be considered a signature ballad.

As for commercial use, it was featured in a Recruit TV ad for Weekly B-ing starring Keisuke Kuwata; the contrast between the sorrowful song playing and Kuwata’s rapid speech in the commercial left a memorable impression.

Nissin Foods Cup Noodles “Summer Summer SEAFOOD” Ad

Double Double FIGHT!CANDY TUNE

[MV] CANDY TUNE “Bai Bai FIGHT!”
Double Double FIGHT!CANDY TUNE

This commercial has a surreal vibe: the members of CANDY TUNE struggle on a sandy beach to pop squid-shaped balloons, leaving you wondering whether it’s really promoting seafood noodles.

When they can’t pop the balloons, Saori Yoshida appears and rhythmically pops them one after another, heightening the sense of strangeness.

The song that brightly plays within this unique world is CANDY TUNE’s “Baibai FIGHT!,” with lyrics specially arranged for the ad.

Its bouncy sound and cute vocals showcase the appeal of Seafood Noodles and the summer Red Seafood flavor.

Kirin Afternoon Tea “Summer Shadow” version

Shadows of SummerMrs. GREEN APPLE

Kirin Afternoon Tea “Summer Shadows” Version 120 Seconds
Shadows of SummerMrs. GREEN APPLE

This commercial captures scenes of summer as experienced by various people, including Ren Meguro and Ayami Nakajo.

Beaches, parks, fireworks, the walk home from school—one evocative scene after another unfolds, likely tugging at the heartstrings of many viewers.

Enhancing the warm atmosphere of the ad is its BGM, Natsu no Kage (Summer’s Shadow), a song Mrs.

GREEN APPLE wrote specifically for this commercial.

Packed with summer imagery and feelings, it seems poised to become an essential staple among summer songs.

[Summer Tunes] A roundup of commercial songs used in summer commercials (61–70)

Asahi Soft Drinks Calpis Water “Gaze (July 7 Tanabata is the birthday of ‘Calpis’)” version

lucky coloraimyon

Aimyon – Lucky Color [OFFICIAL MUSIC VIDEO]
lucky coloraimyon

Titled “Gaze,” this commercial centers on a warm look from a mother to her child.

Masami Nagasawa plays the mother, and a young girl plays the child who makes Calpis for her.

Watching her, Nagasawa says she feels both happy and a little lonely.

The heartwarming CM features Aimyon’s song “Lucky Color” as the BGM—a gentle, mid-tempo track that is a cute, upbeat depiction of straightforward feelings of love.

Tutor Try: 'A What-If Summer of Youth — Deadline Approaching' Version

Original song4na

Tutor Try | Latest CM “What-if Summer Youth: Deadline Approaching”
Original song4na

It’s the familiar commercial featuring Heidi, Girl of the Alps, and her friends! The Home Tutor Try spot “What If Summer Youth: Deadline Approaching” opens with a scene looking back on summer vacation, wondering, “What if I had studied with Try this summer…?” Set to an original song by 4na—an artist known for a gentle singing voice and active mainly on social media—enjoy imagining what kind of summer vacation Heidi and the others might have had as you watch this commercial!

Shiseido SEABREEZE

miraclemiwa

miwa “Miracle -short ver.-”
miraclemiwa

miwa’s 11th single, “Miracle,” is a summer song marked by her refreshing vocals and sparkling, effervescent sound.

The track was also featured in Shiseido’s 2013 SEA BREEZE commercial.

It perfectly matches the brand’s fresh image, and her clear, summery voice leaves a strong impression.

Capturing the glimmering mood of summer, the song is a love tune that expresses feelings for a one-sided crush.

It could serve as an encouraging anthem for anyone hoping to make their unrequited love come true and convey their feelings.