[Summer Tunes] A roundup of commercial songs featured in summer ads
As summer approaches, we start seeing more and more commercials for summery products—everything from soft drinks to sunscreen and deodorant.
These ads often feature summery scenes like blue skies and the ocean, or coming-of-age stories starring students in school uniforms, all designed to evoke the feeling of summer.
Of course, the music often matches the season too, with many songs that have become summer staples.
In this article, we’ll introduce a wide selection of songs used in those summer commercials all at once.
We’ve picked out everything from slightly older, nostalgic ads to ones currently on air, so take your time and enjoy!
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[Summer Tunes] A roundup of commercial songs used in summer commercials (51–60)
Love letterFUNKY MONKEY BABYS
This is the 16th single by FUNKY MONKEY BABYS, a male duo whose straightforward messages over melodious rap have gained popularity, and who drew attention in 2021 when they relaunched as a two-member unit.
Released as a double A-side with “Soredemo Shinjiteru” (“I Still Believe”), the track was featured in a Shiseido SEA BREEZE commercial.
Its off-beat shuffle rhythm feels comfortable, and the ensemble lets the lyrics naturally sink in.
The piano sound that highlights the catchy melody is striking, making this an emotional pop tune that brings back a page from one’s youth.
OVERDRIVEJUDY AND MARY
The afternoon tea commercial featuring up-and-coming young actresses like Sara Minami, Haruka Kudo, Kobashiri, and Mei Tanaka really left an impression with its earnest portrayal of high school girls, didn’t it? The song they sang in the ad is “Over Drive” by JUDY AND MARY, the legendary rock band led by YUKI.
Its lyrics evoke summery scenery with a refreshing vibe, making it a perfect track for a midsummer drive! Highly recommended for long drives!
2045MAN WITH A MISSION
Rock bands are what make a hot summer even hotter, right? At summer festivals, many people probably blow off steam with intense rock bands.
Among them, MAN WITH A MISSION is especially popular.
Their song “2045” is super cool with its solid, heavy drums, thick bass sound, and a vibe that gets everyone jumping.
At Universal Studios Japan’s Universal Hands Up Summer 2018 (“Raise your hands together and turn up the summer!”), just like in the music video, the key is to raise your hands and have fun!
tropical nightRIP SLYME
It was used as the campaign song for the Coke + iTunes commercial, and the CD features the Coca-Cola logo, with the jacket lettering designed to evoke the Coca-Cola branding.
The song itself was apparently created with a deliberately cheesy-and-sexy vibe, and the music video features many sexy actresses.
[Summer Tunes] A roundup of commercial songs used in summer commercials (61–70)
FlowerNaoto Intiraymi
Naoto Inti Raymi has an overall fresh vibe, from his style to his vocals.
His song “Hana” is also a very refreshing track.
It carries the determination to carve into your heart the frustration and humiliation everyone feels during their school days and to keep moving forward step by step, evoking both the nostalgia and the bracing clarity of youth.
It was featured in a smartphone commercial, making it popular among students starting a new school year.
In the music video, the scenes of many students dancing to the song are really cool, too!
Let’s go see the sea.raburii samaa chan
A song by Lovely Summer-chan, a singer-songwriter who is the granddaughter of composer Taku Izumi and performs under the tagline “a cute and cool, fresh rock gal.” It’s included on her 1st EP, ‘Ningen no Tochi’ (Land of Humans), and was used as the CM song for Recruit’s Zexy Enmusubi Counter “Ai o Shiyouze” (Let’s Make Love) global edition.
Her intimate vocals, riding atop a transparent, floating ensemble, feel wonderfully soothing.
With a brisk beat that amps up the excitement for summer, this track blows away the heavy air that comes from the season’s unique heat and humidity.
Midsummer day!Nogizaka 46
This commercial has a unique worldview: Goro Inagaki is casually browsing SmartNews when he suddenly finds himself surrounded by members of Nogizaka46 and has somehow become one of them.
The members react properly to the coupons he was looking at, and from the way he even joins their live performance, you can sense that, though a bit bewildered, he’s blending in as part of the group.
The song that heightens the sense of excitement in the live scenes depicted in the video is Nogizaka46’s “Manatsubi yo.” With its fresh, summery sound and bright vocals, it evokes a positive, forward-looking feeling.
