[Summer Tunes] A roundup of commercial songs featured in summer ads
As summer approaches, we start seeing more and more commercials for summery products—everything from soft drinks to sunscreen and deodorant.
These ads often feature summery scenes like blue skies and the ocean, or coming-of-age stories starring students in school uniforms, all designed to evoke the feeling of summer.
Of course, the music often matches the season too, with many songs that have become summer staples.
In this article, we’ll introduce a wide selection of songs used in those summer commercials all at once.
We’ve picked out everything from slightly older, nostalgic ads to ones currently on air, so take your time and enjoy!
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- [Youthful] Refreshing Calpis Songs – Popular Commercial Jingles [2026]
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[Summer Tunes] A roundup of songs featured in summer commercials (1–10)
Summer-Colored LetterIshigaki Yū
This commercial promotes CHOYA’s limited-edition Natsu-ume, released as summer approaches, using soft, illustration-like animation.
It shows how the product is woven into a parent–child interaction, and from the fresh atmosphere, you can almost sense its gentle flavor.
The song that further highlights the tender mood of the visuals is Yu Ishigaki’s “Natsuiro Dayori.” Its light sound paired with a bright vocal conveys the refreshing breezes of summer and a forward-looking spirit to get through the heat.
Butterflied flying fishnachi (Sabasista)
Actress Asami Usuda appears in the GREEN DA・KA・RA Gentle Rooibos commercials, “Washing the Bike” and “Endless Sky,” where she hums Chatmonchy’s Tobiuo no Butterfly.
The summery visuals—washing a bicycle under clear blue skies, lying down in a field amid the chorus of cicadas—leave a striking impression.
In the latter half of the commercials, the audio shifts from Usuda’s singing to a cover version performed by Nachi, the vocalist of Saba Sister.
Please enjoy a vocal style that’s distinct from her usual work with Saba Sister.
Original songAo
In the Pocari Sweat commercial that began airing in May 2025, a series of summery scenes unfolds one after another.
Each of them evokes a certain nostalgia, making you feel warm and cozy as you watch.
Many viewers have probably found that the short original song playing in the background—featuring a beautifully clear vocal—lingers in their ears and won’t let go.
The singer of this CM song is ao, a singer-songwriter who made her major debut at the young age of 15.
In contrast to the imagery depicting hot summer days, her transparent, refreshing voice is utterly captivating.
[Summer Tunes] A roundup of songs featured in summer commercials (11–20)
99 StepsSTUTS (feat. Kohjiya & Hana Hope)
This is a Pocari Sweat commercial featuring dancers Musashi Haraguchi and Yuta.
The scenes show the two of them dancing with sweat glistening on their foreheads, and it really fires you up just watching.
Backing this cool dance footage is “99 Steps,” produced by STUTS and featuring Kohjiya and Hana Hope.
The lyrics, which urge you to push forward no matter what while looking back on the past, are strikingly memorable.
It’s a mid-tempo track with a powerful beat that sounds incredibly cool—one you’ll want to sit with and savor while taking in the words.
Sync Of SummerYamashita Tatsuro
This song, featured in the Kirin Gogo-no-Kocha commercial starring Ayami Nakajo and Ren Meguro of Snow Man, is Tatsuro Yamashita’s “Sync Of Summer,” written specifically for this CM.
When you think of Tatsuro Yamashita, many people surely picture summer.
His unchanging, crystal-clear, one-of-a-kind voice and melodic sense really elevate the summer mood.
It’s a perfect track for a tea commercial you’d want to enjoy on a crisp summer day.
Heartfelt Fireworksmafumafu
This commercial for Amazon Prime Video features Yo Oizumi chatting with an anime character as they recommend works to each other.
The character’s design, created by Yoshiyuki Sadamoto, also became a hot topic.
The song playing in the background is “Kokorogoi Hanabi,” sung by singer-songwriter Mafumafu.
It’s a song that likens feelings of love to fireworks, yet its up-tempo beat gives it a somewhat refreshing vibe.
Blue and SummerMrs. GREEN APPLE
This is one of the commercials in the Tanrei Green Label GREEN JUKEBOX series, known for featuring musicians performing live with just their voice and instrument.
This time, Motoki Ohmori from Mrs.
GREEN APPLE appears and performs their signature song, “Ao to Natsu.” Released in 2018, the song, as its title suggests, is an upbeat track that evokes summer and youth.
However, in this commercial it’s given an acoustic arrangement with a slower tempo than the original, creating a more mellow mood.
The arrangement lets you once again savor the beauty of Ohmori’s vocals and the melody line.