[Summer Tunes] A roundup of commercial songs featured in summer ads
As summer approaches, we start seeing more and more commercials for summery products—everything from soft drinks to sunscreen and deodorant.
These ads often feature summery scenes like blue skies and the ocean, or coming-of-age stories starring students in school uniforms, all designed to evoke the feeling of summer.
Of course, the music often matches the season too, with many songs that have become summer staples.
In this article, we’ll introduce a wide selection of songs used in those summer commercials all at once.
We’ve picked out everything from slightly older, nostalgic ads to ones currently on air, so take your time and enjoy!
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[Summer Tunes] A roundup of songs featured in summer commercials (1–10)
Fire◎Flowerhalyosy
It’s a commercial introducing McDonald’s limited-time Spicy Chicken McNuggets that basically plays like a collaboration with the Vocaloid classic “Fire◎Flower.” The visuals show lyrics over illustrations of characters holding Spicy Chicken McNuggets, making it look just like a Vocaloid music video.
The background music is a parody version of “Fire◎Flower.” “Fire◎Flower” is a song created by halyosy in 2008, sung by Kagamine Len.
As the title suggests, it’s themed around fireworks, and the lyrics express the protagonist’s feelings of love.
Slow & EasyHirai Dai
This Pocari commercial features Yo Yoshida and Rio Suzuki having a gentle, natural exchange that feels like a real mother and daughter.
This time, the conversation unfolds with a Hawaii theme, and along the way it highlights how Pocari is perfect for staying hydrated in hot weather.
The two wear aloha shirts, creating a distinctly Hawaiian vibe, and the BGM also conveys a mellow, island-like feel.
The song is Dai Hirai’s signature 2015 release, “Slow & Easy.” While painting a picture of a peacefully sunny summer day, it sings, “Let’s take it slow without rushing,” suggesting that doing so helps us feel everyday happiness even more.
It’s a track that helps you relax—not just because of its mellow sound, but also thanks to its lyrics.
99 StepsSTUTS (feat. Kohjiya & Hana Hope)
This is a Pocari Sweat commercial featuring dancers Musashi Haraguchi and Yuta.
The scenes show the two of them dancing with sweat glistening on their foreheads, and it really fires you up just watching.
Backing this cool dance footage is “99 Steps,” produced by STUTS and featuring Kohjiya and Hana Hope.
The lyrics, which urge you to push forward no matter what while looking back on the past, are strikingly memorable.
It’s a mid-tempo track with a powerful beat that sounds incredibly cool—one you’ll want to sit with and savor while taking in the words.
[Summer Tunes] A roundup of songs featured in summer commercials (11–20)
Blue and SummerMrs. GREEN APPLE
This is one of the commercials in the Tanrei Green Label GREEN JUKEBOX series, known for featuring musicians performing live with just their voice and instrument.
This time, Motoki Ohmori from Mrs.
GREEN APPLE appears and performs their signature song, “Ao to Natsu.” Released in 2018, the song, as its title suggests, is an upbeat track that evokes summer and youth.
However, in this commercial it’s given an acoustic arrangement with a slower tempo than the original, creating a more mellow mood.
The arrangement lets you once again savor the beauty of Ohmori’s vocals and the melody line.
Butterflied flying fishnachi (Sabasista)
Actress Asami Usuda appears in the GREEN DA・KA・RA Gentle Rooibos commercials, “Washing the Bike” and “Endless Sky,” where she hums Chatmonchy’s Tobiuo no Butterfly.
The summery visuals—washing a bicycle under clear blue skies, lying down in a field amid the chorus of cicadas—leave a striking impression.
In the latter half of the commercials, the audio shifts from Usuda’s singing to a cover version performed by Nachi, the vocalist of Saba Sister.
Please enjoy a vocal style that’s distinct from her usual work with Saba Sister.
Summer Love AdvisorySHISHAMO
This song, used as the CM song for the JTB “Kokoro Odoru Natsu Tabi” campaign commercial (Hawaii version) featuring Nao Matsushita, is by SHISHAMO, a three-piece girls’ band especially popular among women of the same generation.
Their songs are appealing for their realistic portrayal of a girl in love, their pop sensibility, and an exhilarating drive that gives you energy.
This track is a perfect match for Hawaii’s bright image—a number that pairs beautifully with the summer sun and an active vibe.
cheat dayNogizaka 46
A commercial for KOSÉ’s Make Keep series featuring members of the idol group Nogizaka46.
It highlights a mist-type product that prevents makeup from smudging—reassuring even for idols who often sweat or have shoots involving water.
There’s also a slightly moving touch showing that it’s okay even if you cry, which leaves a strong impression.
The BGM uses their song “Cheat Day,” released in August 2024.
With lyrics set in summer about living true to one’s feelings, it’s sure to encourage listeners and lift their spirits!