[Summer Tunes] A roundup of commercial songs featured in summer ads
As summer approaches, we start seeing more and more commercials for summery products—everything from soft drinks to sunscreen and deodorant.
These ads often feature summery scenes like blue skies and the ocean, or coming-of-age stories starring students in school uniforms, all designed to evoke the feeling of summer.
Of course, the music often matches the season too, with many songs that have become summer staples.
In this article, we’ll introduce a wide selection of songs used in those summer commercials all at once.
We’ve picked out everything from slightly older, nostalgic ads to ones currently on air, so take your time and enjoy!
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[Summer Tunes] A roundup of CM songs featured in summer commercials (31–40)
Midsummer FruitSazan Ōrusutāzu
Southern All Stars’ “Manatsu no Kajitsu” (Midsummer Fruit) is a song released in 1990 as the theme for the film Inamura Jane.
Its gentle acoustic sound is striking, and the lyrics portray poignant summer scenes.
Among Southern All Stars’ many hits, it could be considered a signature ballad.
As for commercial use, it was featured in a Recruit TV ad for Weekly B-ing starring Keisuke Kuwata; the contrast between the sorrowful song playing and Kuwata’s rapid speech in the commercial left a memorable impression.
Double Double FIGHT!CANDY TUNE
This commercial has a surreal vibe: the members of CANDY TUNE struggle on a sandy beach to pop squid-shaped balloons, leaving you wondering whether it’s really promoting seafood noodles.
When they can’t pop the balloons, Saori Yoshida appears and rhythmically pops them one after another, heightening the sense of strangeness.
The song that brightly plays within this unique world is CANDY TUNE’s “Baibai FIGHT!,” with lyrics specially arranged for the ad.
Its bouncy sound and cute vocals showcase the appeal of Seafood Noodles and the summer Red Seafood flavor.
Strong Wind Slicked-Back Hair feat. Utautai Yukiyukopi
All of Nissin’s recent commercials are so impactful, aren’t they? This “Eat Seafood in Summer” spot is also somehow heartwarming.
The parody of Yukobi’s “Gale Force All Back feat.
Utaai Yuki,” which flows like a spell, sticks in your head forever.
The original song keeps singing about “hair getting slicked straight back by an overly strong headwind.” It’s a mysterious track that makes you want to hum it like an addiction!
Summer memories scented by the windAAA
Here’s the memorable song that played for Ito-Yokado’s “Koi★Yukata” and “COOL STYLE”: AAA’s “Kaze ni Kaoru Natsu no Kioku” (“Summer Memories Scented by the Wind”).
It’s great to hear AAA in a more listenable, restrained style instead of their usual high-energy dance beats.
The lyrics, written in plain words about a summer romance—“A love that’s just beginning now; I hope in ten years it will be a beautiful memory”—are totally heart-fluttering.
The short, punchy chorus makes you want to sing along, and the rap after the second verse is super cool, so if you’re doing karaoke, definitely try it as a close couple!
A Perfect SkyBONNIE PINK
Known as the sunscreen commercial song, BONNIE PINK’s “A Perfect Sky.” With its stylish sound and BONNIE PINK’s captivating vocals, it quickly became a hot topic.
Despite being such a big hit, it’s said that when the commercial first aired, only the chorus of this song existed.
After the commercial broadcast, inquiries flooded in, and the song’s full production and release were decided in a hurry! It’s surprising that such a cool track has that kind of backstory, isn’t it? Just listening to it makes you feel like a confident, irresistible woman.
[Summer Tunes] A roundup of commercial songs used in summer TV ads (41–50)
OrangeGReeeeN
This catchy song featuring exquisite harmonies is the 16th single by GReeeeN, a four-man vocal group that captivates fans as a national-level act despite keeping their appearances private.
Chosen as the theme song for Shiseido’s SEA BREEZE commercial, it’s a refreshing number whose arrangement progresses from a spacious-feeling opening into a fast-paced rock sound.
The GReeeeN-typical melody line—where high and low vocals intertwine—creates a unique dynamic even within the sense of speed.
It’s a rock tune that makes you want to run, overlapping with the summers of your youth.
The hottest summer in the worldPRINCESS PRINCESS
A song by the five-member rock band PRINCESS PRINCESS—affectionately known as “PuriPuri” and revered as legends among girl bands in the J-POP scene.
Released as their second single in 1987, it’s recognized as one of their signature tracks, with additional editions appearing in 1989 and 2001.
True to its title, the lyrics and arrangement carry a sense of heat and exhilaration that evoke the feeling of summer no matter the era.
Twenty-five years after its original release, it was featured in 2012 as the CM song for Sapporo’s “Ice Lager 7,” cementing its status as a quintessential summer anthem and a rock tune synonymous with the season.