[Summer Tunes] A roundup of commercial songs featured in summer ads
As summer approaches, we start seeing more and more commercials for summery products—everything from soft drinks to sunscreen and deodorant.
These ads often feature summery scenes like blue skies and the ocean, or coming-of-age stories starring students in school uniforms, all designed to evoke the feeling of summer.
Of course, the music often matches the season too, with many songs that have become summer staples.
In this article, we’ll introduce a wide selection of songs used in those summer commercials all at once.
We’ve picked out everything from slightly older, nostalgic ads to ones currently on air, so take your time and enjoy!
- Pocari Sweat commercials: A collection of ads that evoke summer and youthful vibes.
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- Songs and production causing a buzz! A roundup of Pocari Sweat commercial tracks
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A roundup of iconic songs: All the tracks from Aquarius commercials
- [I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- Shiseido commercial song. Popular commercial jingle.
- A must-see for people in their 30s and 40s! A roundup of nostalgic 1990s commercial jingles
- Unforgettable! Memorable commercial jingles. Popular commercial songs.
- [Youthful] Refreshing Calpis Songs – Popular Commercial Jingles [2026]
- [April 2026] Summary of the Latest Trending Commercial Songs
[Summer Tunes] A roundup of CM songs featured in summer commercials (31–40)
Summer MagicAI
The video shows singer-songwriter AI chatting with Alexa through the Amazon Echo smart speaker.
AI casually calls out, “Alexa!” and has her own songs play on Amazon Music.
She then continues the conversation, asking things like, “Can’t you play an instrument?” which leaves a memorable impression of her enjoying the interaction.
The song featured in the commercial is “Summer Magic,” sung by AI.
It’s a track about love set in the summer, with an upbeat rhythm and a striking portrayal of someone having fun even while feeling unsure about a one-sided crush.
You are the sun.UNICORN
It’s included on Unicorn’s 12th album, “Iegajakejoro.” It was used as the commercial song for Shiseido’s ANESSA.
Okuda sings the chorus, while Kawanishi and ABEDON handle the A melody.
For the A melody’s vocal chorus, everyone supposedly sings imitating Kawanishi’s style.
Nagisasupittsu
It was used as the theme song for Ezaki Glico’s “Pocky Saka Koi Monogatari” and Subaru’s “Forester” commercials.
Apparently, the working title was “Tanabata,” suggesting it was conceived with July 7 in mind.
You could say it’s a perfect song for summer.
It’s popular with people of all ages, so if you haven’t heard it yet, give it a listen.
SummertimeFIVE NEW OLD
FIVE NEW OLD’s “Summertime” makes you feel like you’re watching light gently shimmering on the surface of the sea or a pool.
Chosen for a sunscreen commercial, this track seems perfect for turning summer’s languid vibe instantly romantic.
Its sound, reminiscent of ’90s rock, will likely resonate especially with fans of Western rock like Radiohead or Nirvana.
It’s a recommended song for anyone who wants to spend an ennui-tinged, cool summer.
FlowerNaoto Intiraymi
Naoto Inti Raymi has an overall fresh vibe, from his style to his vocals.
His song “Hana” is also a very refreshing track.
It carries the determination to carve into your heart the frustration and humiliation everyone feels during their school days and to keep moving forward step by step, evoking both the nostalgia and the bracing clarity of youth.
It was featured in a smartphone commercial, making it popular among students starting a new school year.
In the music video, the scenes of many students dancing to the song are really cool, too!
[Summer Tunes] A roundup of commercial songs used in summer TV ads (41–50)
Let’s go see the sea.raburii samaa chan
A song by Lovely Summer-chan, a singer-songwriter who is the granddaughter of composer Taku Izumi and performs under the tagline “a cute and cool, fresh rock gal.” It’s included on her 1st EP, ‘Ningen no Tochi’ (Land of Humans), and was used as the CM song for Recruit’s Zexy Enmusubi Counter “Ai o Shiyouze” (Let’s Make Love) global edition.
Her intimate vocals, riding atop a transparent, floating ensemble, feel wonderfully soothing.
With a brisk beat that amps up the excitement for summer, this track blows away the heavy air that comes from the season’s unique heat and humidity.
Summer memories scented by the windAAA
Here’s the memorable song that played for Ito-Yokado’s “Koi★Yukata” and “COOL STYLE”: AAA’s “Kaze ni Kaoru Natsu no Kioku” (“Summer Memories Scented by the Wind”).
It’s great to hear AAA in a more listenable, restrained style instead of their usual high-energy dance beats.
The lyrics, written in plain words about a summer romance—“A love that’s just beginning now; I hope in ten years it will be a beautiful memory”—are totally heart-fluttering.
The short, punchy chorus makes you want to sing along, and the rap after the second verse is super cool, so if you’re doing karaoke, definitely try it as a close couple!