[Summer Tunes] A roundup of commercial songs featured in summer ads
As summer approaches, we start seeing more and more commercials for summery products—everything from soft drinks to sunscreen and deodorant.
These ads often feature summery scenes like blue skies and the ocean, or coming-of-age stories starring students in school uniforms, all designed to evoke the feeling of summer.
Of course, the music often matches the season too, with many songs that have become summer staples.
In this article, we’ll introduce a wide selection of songs used in those summer commercials all at once.
We’ve picked out everything from slightly older, nostalgic ads to ones currently on air, so take your time and enjoy!
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[Summer Tunes] A roundup of commercial songs used in summer commercials (61–70)
Under the summer skyyanawarabaa
This song was written specifically for the commercial of the plum juice “CHOYA Natsu-Ume.” It’s a work by Yanawarabaa, a female duo from Ishigaki Island in Okinawa, released in 2020.
The lyrics, which express the desire to always be with you, naturally make you want to cherish your family and friends just by reading them.
Thanks to the beautiful harmony, an image of a vast blue ocean mysteriously comes to mind.
It’s a wonderful summer song that simply fills you with warmth.
Be sure to listen to it while gazing at the sea.
Kirin Lemon Song 2020Kamisiraishi Moka
This is a song you can almost always hear in the summer, and Moka Kamishiraishi singing it with a clear, translucent voice against a blue-sky backdrop is truly memorable.
Once you hear it, it sticks in your head—the melody is charming and nostalgic, like a children’s song.
The composer of “The Kirin Lemon Song” is Toriro Miki, who was active as a composer and broadcast writer.
Since 1961 and up to the present, it has been used as the commercial song for Kirin Lemon.
When this song starts playing in the ads, you can really feel that summer has arrived.
Bitter VacationMrs. GREEN APPLE
This commercial introduces Lawson’s summer campaign, with the members of Mrs.
GREEN APPLE themselves conveying the fun of possibly winning their merchandise.
Set by the seaside to evoke summer, the members of Mrs.
GREEN APPLE cheerfully present the campaign, expressing a sense of exhilaration through vibrant visuals and smiling faces.
Further highlighting that refreshing atmosphere and sense of fun is the song “Bitter Vacance” by Mrs.
GREEN APPLE.
Its light, vacation-evoking sound is striking, and with its buoyant rhythm and bright vocals, the joy comes through directly.
Midsummer day!Nogizaka 46
This commercial has a unique worldview: Goro Inagaki is casually browsing SmartNews when he suddenly finds himself surrounded by members of Nogizaka46 and has somehow become one of them.
The members react properly to the coupons he was looking at, and from the way he even joins their live performance, you can sense that, though a bit bewildered, he’s blending in as part of the group.
The song that heightens the sense of excitement in the live scenes depicted in the video is Nogizaka46’s “Manatsubi yo.” With its fresh, summery sound and bright vocals, it evokes a positive, forward-looking feeling.
Grand Escape feat. Toko MiuraRADWIMPS
This is a Coolish commercial in collaboration with director Makoto Shinkai’s film Weathering with You.
It depicts the film’s characters holding Coolish.
The CM’s BGM, befitting its special feel, features Grand Escape feat.
Toko Miura, the movie’s theme song.
The song was written and composed by Yojiro Noda, with vocals by Toko Miura.
Its structure, which gradually builds from a quiet opening to a climactic finale, leaves the impression of having watched an entire film.
July 1stHamasaki Ayumi
This is Ayumi Hamasaki’s summer anthem, distinguished by a sparkling, dazzling sound that seems to herald the arrival of summer.
Under the blue sky, the protagonist’s exhilaration as they set out to meet their beloved and their straightforward emotions brimming with hope for the future set listeners’ hearts free.
The song appears on the single “H,” released in July 2002, which became the only million-selling single of that year.
It was also widely known as the theme song for KOSÉ’s VISÉE commercial.
It’s a track you’ll want to play during summer drives or events when you want to boost your mood to the max.
Ponytail and ScrunchieAKB48
Released in 2010, “Ponytail to Shushu” is AKB48’s 16th single and a refreshing song perfect for summer.
Its sparkling ocean imagery and bright smiles leave a strong impression and make you forget the summer heat.
The upbeat rhythm makes it easy to dance to, and it’s a song everyone can sing along to and get excited with.
It was featured in Ito-Yokado’s summer commercial with the catchphrase, “Does a ponytail suit me?” Atsuko Maeda and Minami Takahashi served as the centers, and the song is well-known as a summer anthem, especially among AKB48 fans but also across a wide range of generations.
Packed with the members’ youthfulness and a sense of hope for the future—and bursting with AKB48’s cuteness—it’s a track that lets you fully enjoy the essence of summer.
