[Summer Tunes] A roundup of commercial songs featured in summer ads
As summer approaches, we start seeing more and more commercials for summery products—everything from soft drinks to sunscreen and deodorant.
These ads often feature summery scenes like blue skies and the ocean, or coming-of-age stories starring students in school uniforms, all designed to evoke the feeling of summer.
Of course, the music often matches the season too, with many songs that have become summer staples.
In this article, we’ll introduce a wide selection of songs used in those summer commercials all at once.
We’ve picked out everything from slightly older, nostalgic ads to ones currently on air, so take your time and enjoy!
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- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
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[Summer Tunes] A roundup of songs featured in summer commercials (21–30)
A Long, Short FestivalShiina Ringo
It’s a cool dance tune suffused with the sultry heat of a summer night and a fleeting, ephemeral vibe.
The track is a duet featuring Ukigumo, the guitarist from the band Tokyo Jihen, on vocals.
The rhythm incorporates elements of Brazilian music, and the interplay of the two Auto-Tuned voices is irresistibly captivating.
The lyrics portray a man and woman’s cat-and-mouse game set during a festival night, along with a sense of urgency toward a season that slips away in an instant—evoking Shiina Ringo’s distinctly mature worldview to the fullest.
Released in August 2015 as part of a double A-side single, it was used in Coca-Cola’s summer campaign commercial, making it a familiar tune in many households.
It’s a number you’ll want to listen to on a slightly muggy summer night, soaking in a sentimental mood.
White kiteMy Little Lover
The song used in the Horoyoi “Summer is White Sour” commercial probably felt quintessentially summery to younger listeners.
At the same time, those who spent their youth in the ’90s may have suddenly felt transported back to a summer in that decade.
The track is My Little Lover’s classic Shiroi Kite, a huge hit by the ’90s music unit.
Released as a single in 1995, Shiroi Kite is a refreshingly breezy song bursting with summer imagery.
Beyond vocalist akko’s transparent, crystalline voice, the UK rock–tinged arrangement characteristic of the era and the rhythmic guitar cutting by Kenji Fujii—who later joined The Birthday—add a great flavor.
[Summer Tunes] A roundup of CM songs featured in summer commercials (31–40)
Sunny Day SundaySENTIMENTAL:BUS
Sentimental Bus is a male-female rock duo that debuted in the late ’90s.
The vocalist, NATSU, performed rock sounds as a female singer-guitarist in pop-styled outfits, and I’d say it’s no exaggeration to claim she had a major influence on later girls’ bands and the like.
Their song “Sunny Day Sunday” is about high school baseball players set in the sweltering summer.
It was used in a TV commercial for Pocari Sweat at the time.
The track even features a sound effect of hitting a ball, and it’s packed with subtle baseball elements throughout.
SUMMER LOVEMAG!C☆PRINCE
This is the song used in the Thailand version of the commercial for the rental pocket Wi-Fi, Imoto no Wi-Fi.
MAGIC☆PRINCE, who sing this song “SUMMER LOVE,” also appear in the commercial.
They fully enjoy Thai cuisine and sightseeing.
It’s a summer love song that makes you feel the season as soon as you hear it—you can easily picture the blazing sun, blue skies, and white sandy beaches.
Summer MagicAI
The video shows singer-songwriter AI chatting with Alexa through the Amazon Echo smart speaker.
AI casually calls out, “Alexa!” and has her own songs play on Amazon Music.
She then continues the conversation, asking things like, “Can’t you play an instrument?” which leaves a memorable impression of her enjoying the interaction.
The song featured in the commercial is “Summer Magic,” sung by AI.
It’s a track about love set in the summer, with an upbeat rhythm and a striking portrayal of someone having fun even while feeling unsure about a one-sided crush.
Mr./Ms. (honorific suffix)FRUITS ZIPPER
This commercial promotes the idea that chilled chocolate is perfect for hot days, giving you a cool sense of happiness.
It shows how the members of FRUITS ZIPPER use chilled chocolate, expressing deliciousness and joy through their smiles.
The song that really highlights the fun and cuteness portrayed in the visuals is FRUITS ZIPPER’s “San.” It starts with crisp guitar cutting, then layers in digital tones, and that light feel conveys a positive mood.
Including the smiles you can hear in the vocals, it’s a track that strongly emphasizes cuteness.
Glaring Summernaniwa danshi
This commercial shows the members of Naniwa Danshi playing crane games at ROUND1, highlighting the scale and fun of the venue.
As they find each other in the spacious area, the group grows and the excitement builds with each addition.
The song that further emphasizes the cheerful atmosphere depicted in the footage is Naniwa Danshi’s “Gira Gira Summer.” Its vivid, summer-themed sound is striking, and combined with the light vocals, it conjures an image of dashing energetically through the season.
You can also sense touches of samba within the track, reflecting thoughtful details designed to amp up the excitement in various ways.