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[Summer Tunes] A roundup of commercial songs featured in summer ads

As summer approaches, we start seeing more and more commercials for summery products—everything from soft drinks to sunscreen and deodorant.

These ads often feature summery scenes like blue skies and the ocean, or coming-of-age stories starring students in school uniforms, all designed to evoke the feeling of summer.

Of course, the music often matches the season too, with many songs that have become summer staples.

In this article, we’ll introduce a wide selection of songs used in those summer commercials all at once.

We’ve picked out everything from slightly older, nostalgic ads to ones currently on air, so take your time and enjoy!

[Summer Tunes] A roundup of commercial songs used in summer TV ads (41–50)

Otsuka Pharmaceutical Pocari Sweat 'Stay Still' version / 'Three Jelly Girls' version / 'Blame It on the Heat Dance' version / 'The Person with the Parasol' version

Because of the heatOhtaki Eiichi

[official] “Because of the Heat” from ‘Eiichi Ohtaki NOVELTY SONG BOOK’ Released on 2023.03.21
Because of the heatOhtaki Eiichi
Yoh Yoshida and Rio Suzuki cover Eiichi Ohtaki’s unreleased song “Atsusa no Sei”! Relaxed dance on a summer beach too — new ad in the “Pocari, You Gotta Drink It.” series

The Pocari Sweat commercials have become well-known for featuring Yoh Yoshida and Rio Suzuki as a mother-daughter duo.

In 2023, Keiko Matsuzaka joined as well, playing a graceful lady passing by, resulting in a humorous ad that conveys the importance of summer hydration.

The song used in this series of commercials is Eiichi Ohtaki’s “Atsusa no Sei” (“Because of the Heat”).

This previously unreleased track by Ohtaki, with its simply repeated lyrics, really gives you the feeling that the heat is throwing something out of balance.

[Summer Tunes] A roundup of commercial songs used in summer commercials (51–60)

Oronamin C: 'Energy is powerful. Speech' Version

SmileMori Nana

Nana Mori - Smile (Music Video)
SmileMori Nana

Nana Mori, a young Japanese actress, is also active as a singer, and her song Smile was featured in the TV commercial Otsuka Oronamin C: “Genki wa Tsuyoi zo – Speech” edition.

The song was originally released by HOFF DYLAN in 1996.

Its tempo is slow and the lyrics are easy for small children to understand, so it might be nice to sing it with your kids.

With Nana Mori’s rendition, the song feels even gentler and more heartwarming, making it easy to forget your troubles naturally.

Kirin Afternoon Tea “Summer Shadow” version

Shadows of SummerMrs. GREEN APPLE

Kirin Afternoon Tea “Summer Shadows” Version 120 Seconds

This commercial captures scenes of summer as experienced by various people, including Ren Meguro and Ayami Nakajo.

Beaches, parks, fireworks, the walk home from school—one evocative scene after another unfolds, likely tugging at the heartstrings of many viewers.

Enhancing the warm atmosphere of the ad is its BGM, Natsu no Kage (Summer’s Shadow), a song Mrs.

GREEN APPLE wrote specifically for this commercial.

Packed with summer imagery and feelings, it seems poised to become an essential staple among summer songs.

Asahi Soft Drinks Calpis Water “Gaze (July 7 Tanabata is the birthday of ‘Calpis’)” version

lucky coloraimyon

Aimyon – Lucky Color [OFFICIAL MUSIC VIDEO]
lucky coloraimyon
Calpis TV commercial “Gaze” version (July 7, Tanabata, is Calpis’s birthday) 30 seconds Masami Nagasawa

Titled “Gaze,” this commercial centers on a warm look from a mother to her child.

Masami Nagasawa plays the mother, and a young girl plays the child who makes Calpis for her.

Watching her, Nagasawa says she feels both happy and a little lonely.

The heartwarming CM features Aimyon’s song “Lucky Color” as the BGM—a gentle, mid-tempo track that is a cute, upbeat depiction of straightforward feelings of love.

Lawson: “Mrs. GREEN APPLE’s Big Summer Operation” Version

Bitter VacationMrs. GREEN APPLE

Mrs. GREEN APPLE “Bitter Vacation” Official Music Video
Bitter VacationMrs. GREEN APPLE
[Lawson] [Until Mon, 7/21] Mrs. GREEN APPLE Summer Grand Strategy Edition

This commercial introduces Lawson’s summer campaign, with the members of Mrs.

GREEN APPLE themselves conveying the fun of possibly winning their merchandise.

Set by the seaside to evoke summer, the members of Mrs.

GREEN APPLE cheerfully present the campaign, expressing a sense of exhilaration through vibrant visuals and smiling faces.

Further highlighting that refreshing atmosphere and sense of fun is the song “Bitter Vacance” by Mrs.

GREEN APPLE.

Its light, vacation-evoking sound is striking, and with its buoyant rhythm and bright vocals, the joy comes through directly.

Reckitt Benckiser Japan Veet “Hair Removal in the Shower” Edition

JUMP!Beverly

Beverly is a female singer-songwriter from the Philippines who is also known as a “Japan-savvy” artist with a love for Japanese culture.

Her clear, soaring high notes make her voice a perfect fit for upbeat summer tunes.

The Japanese-language song “JUMP!” is also recommended for times when you’re feeling down or lacking confidence.

Its lyrics, which help you regain the strength to live positively, will brighten your mood.

She was featured in the commercial for Reckitt Benckiser Japan’s Veet “Hair Removal in the Shower” depilatory cream, which has boosted her recognition among women.

KOSE COSMEPORT Suncut Prodefense “To the Shining Beach” Version

SummertimeFIVE NEW OLD

FIVE NEW OLD – Summertime [Official Music Video] “Suncut Prodefense” commercial song (KOSÉ Cosmeport)
SummertimeFIVE NEW OLD
Tina Tamashiro KOSÉ SUNCUT Prodefense “To a Shining Beach” TV Commercial

FIVE NEW OLD’s “Summertime” makes you feel like you’re watching light gently shimmering on the surface of the sea or a pool.

Chosen for a sunscreen commercial, this track seems perfect for turning summer’s languid vibe instantly romantic.

Its sound, reminiscent of ’90s rock, will likely resonate especially with fans of Western rock like Radiohead or Nirvana.

It’s a recommended song for anyone who wants to spend an ennui-tinged, cool summer.