[Summer Tunes] A roundup of commercial songs featured in summer ads
As summer approaches, we start seeing more and more commercials for summery products—everything from soft drinks to sunscreen and deodorant.
These ads often feature summery scenes like blue skies and the ocean, or coming-of-age stories starring students in school uniforms, all designed to evoke the feeling of summer.
Of course, the music often matches the season too, with many songs that have become summer staples.
In this article, we’ll introduce a wide selection of songs used in those summer commercials all at once.
We’ve picked out everything from slightly older, nostalgic ads to ones currently on air, so take your time and enjoy!
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[Summer Tunes] A roundup of commercial songs used in summer TV ads (41–50)
Midsummer SunŌhara Sakurako
This is the third single by singer Sakurako Ohara, who drew attention for making her simultaneous debut as an actress and singer after being chosen as the heroine of the film The Liar and His Lover.
Used as a commercial song for Colopl’s White Cat Project, the track features an arrangement that evokes a touch of nostalgia and a transparent, lingering vocal.
The brisk, driving beat and delicate acoustic guitar tones conjure up the season of summer—refreshing yet intense.
With its fresh, radiant sound that heightens anticipation for the summer ahead, it’s a cute pop tune.
[Summer Tunes] A roundup of commercial songs used in summer commercials (51–60)
A Long, Short FestivalShiina Ringo
It’s a cool dance tune suffused with the sultry heat of a summer night and a fleeting, ephemeral vibe.
The track is a duet featuring Ukigumo, the guitarist from the band Tokyo Jihen, on vocals.
The rhythm incorporates elements of Brazilian music, and the interplay of the two Auto-Tuned voices is irresistibly captivating.
The lyrics portray a man and woman’s cat-and-mouse game set during a festival night, along with a sense of urgency toward a season that slips away in an instant—evoking Shiina Ringo’s distinctly mature worldview to the fullest.
Released in August 2015 as part of a double A-side single, it was used in Coca-Cola’s summer campaign commercial, making it a familiar tune in many households.
It’s a number you’ll want to listen to on a slightly muggy summer night, soaking in a sentimental mood.
Please! SeñoritaORANGE RANGE
This is a full-on summery track created by ORANGE RANGE, a rock band from Okinawa.
It vividly portrays a burning, yearning kind of love.
The song was released in June 2005 as their 11th single and is also included on the album “ИATURAL.” It was well-known as the commercial song for Otsuka Foods’ “MATCH.” This was also the last single to feature early member KATCHAN.
JUMP!Beverly
Beverly is a female singer-songwriter from the Philippines who is also known as a “Japan-savvy” artist with a love for Japanese culture.
Her clear, soaring high notes make her voice a perfect fit for upbeat summer tunes.
The Japanese-language song “JUMP!” is also recommended for times when you’re feeling down or lacking confidence.
Its lyrics, which help you regain the strength to live positively, will brighten your mood.
She was featured in the commercial for Reckitt Benckiser Japan’s Veet “Hair Removal in the Shower” depilatory cream, which has boosted her recognition among women.
Love letterFUNKY MONKEY BABYS
This is the 16th single by FUNKY MONKEY BABYS, a male duo whose straightforward messages over melodious rap have gained popularity, and who drew attention in 2021 when they relaunched as a two-member unit.
Released as a double A-side with “Soredemo Shinjiteru” (“I Still Believe”), the track was featured in a Shiseido SEA BREEZE commercial.
Its off-beat shuffle rhythm feels comfortable, and the ensemble lets the lyrics naturally sink in.
The piano sound that highlights the catchy melody is striking, making this an emotional pop tune that brings back a page from one’s youth.
OVERDRIVEJUDY AND MARY
The afternoon tea commercial featuring up-and-coming young actresses like Sara Minami, Haruka Kudo, Kobashiri, and Mei Tanaka really left an impression with its earnest portrayal of high school girls, didn’t it? The song they sang in the ad is “Over Drive” by JUDY AND MARY, the legendary rock band led by YUKI.
Its lyrics evoke summery scenery with a refreshing vibe, making it a perfect track for a midsummer drive! Highly recommended for long drives!
2045MAN WITH A MISSION
Rock bands are what make a hot summer even hotter, right? At summer festivals, many people probably blow off steam with intense rock bands.
Among them, MAN WITH A MISSION is especially popular.
Their song “2045” is super cool with its solid, heavy drums, thick bass sound, and a vibe that gets everyone jumping.
At Universal Studios Japan’s Universal Hands Up Summer 2018 (“Raise your hands together and turn up the summer!”), just like in the music video, the key is to raise your hands and have fun!