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[Summer Tunes] A roundup of commercial songs featured in summer ads

As summer approaches, we start seeing more and more commercials for summery products—everything from soft drinks to sunscreen and deodorant.

These ads often feature summery scenes like blue skies and the ocean, or coming-of-age stories starring students in school uniforms, all designed to evoke the feeling of summer.

Of course, the music often matches the season too, with many songs that have become summer staples.

In this article, we’ll introduce a wide selection of songs used in those summer commercials all at once.

We’ve picked out everything from slightly older, nostalgic ads to ones currently on air, so take your time and enjoy!

[Summer Tunes] A compilation of CM songs featured in summer commercials (101–110)

Feeling refreshedMoritaka Chisato

Chisato Moritaka “Kibun Sōkai” (Music Video)
Feeling refreshedMoritaka Chisato

Released as Chisato Moritaka’s 21st single, it was used as the commercial song for Asahi Draft Beer “Z.” Moritaka herself also appeared in the commercial for a period.

In 2015, when Moritaka was set to appear in an Asahi Beer commercial, she self-covered the song.

Shall we go home holding hands?Keyakizaka46

Keyakizaka46 'Shall We Go Home Holding Hands?' Short Ver.
Shall we go home holding hands?Keyakizaka46

It was included as a coupling track on Keyakizaka46’s debut single “Silent Majority.” It was featured as the summer commercial song for the theme park Huis Ten Bosch.

In reference to the “46” in Keyakizaka46, it was released on April 6, 2016.

Otsuka Pharmaceutical Pocari Sweat

That’s all.Fukuyama Masaharu

Masaharu Fukuyama’s “Sore ga Subete sa” is a track released in 2003, with a comfortable rhythm and refreshing melody that sticks in your ears.

Many people probably remember it as the song from the Pocari Sweat commercial.

Once you hear it, it leaves an unforgettable impression of summer.

Vividly portraying summer romance and the struggles of youth, the song celebrates timing, feeling, and serendipity, delivering a flutter of excitement to listeners.

With its rhythmic sound, it’s a refreshing tune that fits perfectly with summer.

PopNishino Kana

Kana Nishino “Pa” MV (Short Ver.)
PopNishino Kana

It was used as the commercial song for the vitamin carbonated drink “MATCH.” The lyrics, like “I want to burst out,” must have matched the image of a carbonated beverage.

As it’s described as a cheer song, many people likely find its refreshing sound uplifting.

YKK AP High-Performance Triple-Glazed Resin Window APW 430 “APW430 INSIDE OUTSIDE Summer Edition” 30 seconds

Original songKyle Castellani

Kao Laurier Happy Skin 'Haru Appears' Version – Haru (30 sec)
Original songKyle Castellani

This is the YKK AP window series commercial “APW430 INSIDE OUTSIDE Summer,” featuring Sota Fukushi.

It’s a really nice ad that conveys how the intense heat of summer and the bitter cold of winter are only felt by humans—meanwhile, the cat, living comfortably indoors, couldn’t care less.

It’s definitely a proper window commercial that helps you beat the summer heat, but it’s so captivating you can’t help getting drawn in.

[Summer Tunes] A roundup of CM songs featured in summer commercials (111–120)

Eternal, unchanging loveOda Tetsurō

Released as Tetsuro Oda’s 13th single, it was used as the commercial song for Otsuka Pharmaceutical’s Pocari Sweat.

The song was written for his older brother, who passed away at the age of 29.

It is the only one of his works to have reached number one on the Oricon chart.

Ito-Yokado 2010 Summer Collection “Love Swimsuit” Version / “Love Yukata” Version

Ponytail and ScrunchieAKB48

[MV full] Ponytail to Shushu / AKB48 [Official]
Ponytail and ScrunchieAKB48

Released in 2010, “Ponytail to Shushu” is AKB48’s 16th single and a refreshing song perfect for summer.

Its sparkling ocean imagery and bright smiles leave a strong impression and make you forget the summer heat.

The upbeat rhythm makes it easy to dance to, and it’s a song everyone can sing along to and get excited with.

It was featured in Ito-Yokado’s summer commercial with the catchphrase, “Does a ponytail suit me?” Atsuko Maeda and Minami Takahashi served as the centers, and the song is well-known as a summer anthem, especially among AKB48 fans but also across a wide range of generations.

Packed with the members’ youthfulness and a sense of hope for the future—and bursting with AKB48’s cuteness—it’s a track that lets you fully enjoy the essence of summer.