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[Summer Tunes] A roundup of commercial songs featured in summer ads

As summer approaches, we start seeing more and more commercials for summery products—everything from soft drinks to sunscreen and deodorant.

These ads often feature summery scenes like blue skies and the ocean, or coming-of-age stories starring students in school uniforms, all designed to evoke the feeling of summer.

Of course, the music often matches the season too, with many songs that have become summer staples.

In this article, we’ll introduce a wide selection of songs used in those summer commercials all at once.

We’ve picked out everything from slightly older, nostalgic ads to ones currently on air, so take your time and enjoy!

[Summer Tunes] A roundup of CM songs featured in summer commercials (111–120)

SUNCUT Light-Up UV Essence “Timeline” Edition

Clap and ClapDa-iCE

Da-iCE / 「Clap and Clap」Lyric Video
Clap and ClapDa-iCE

Let me introduce an upbeat, summery track performed by the dance and vocal group Da-iCE.

“Clap and Clap” is a cheer song for those who want to stay active under the dazzling sun.

If you listen to it while you’re on the move or right before meeting friends, you’ll feel energized no matter how hot the summer gets.

That’s how powerful the music and lyrics are! The song is featured in KOSÉ Cosmeport’s SUNCUT(R) Light Up UV Essence “Timeline” commercial.

Shiseido ANESSA “Answer” Edition

SummertimeRIRI, KEIJU, Kobukuro Nariaki

RIRI, KEIJU, Nariaki Obukuro “Summertime” Music Video
SummertimeRIRI, KEIJU, Kobukuro Nariaki

This is a 2019 commercial for Shiseido’s ANESSA sunscreen.

Tennis player Naomi Osaka appears in it.

The CM song is a lavish collaboration by RIRI, KEIJU, and Nariaki Obukuro.

Obukuro accepted the offer for the commercial and invited the other two to join, making the collaboration a reality.

The ad conveys the harsh, intense sunlight of summer.

Nagashima Resort Jumbo Seawater Pool 2023 TV Commercial

Sweet RainWOLF HOWL HARMONY

[Nagashima Jumbo Seawater Pool] July 8 (Sat)–September 25 (Mon), 2023 ♪ WOLF HOWL HARMONY “Sweet Rain” TV commercial / 2023

Featuring striking footage of people enjoying a jumbo seawater pool, this is the 2023 commercial for Nagashima Resort.

Watching it, many of you probably thought, “I want to go!” The CM’s background music features “Sweet Rain” by WOLF HOWL HARMONY, a vocal and rap group from LDH.

Set to an upbeat track, the lyrics stand out for their straightforward expression of romantic feelings toward a woman the singer cares about.

Coca-Cola Sokenbicha

Sokenbicha No Rapchelmico

That familiar song, now with a hip-hop twist! The TV commercial song for Sokenbicha was created by the female rap duo chelmico.

Released as a single in 2019 under the title “Sokenbicha Rap.” The drink already has a strong image of being crisp and refreshing, but the vibe of the track seems to amplify that even more.

It also perfectly matches the bright impression of the commercial, which featured actress Nana Eikura, among others.

Just listening to it makes me imagine myself chugging an ice-cold tea on a hot summer day!

The love song won’t stopikimonogakari

Ikimono-gakari: “Love Songs Won’t Stop” MV + Spot
The love song won’t stopikimonogakari

Released as Ikimonogakari’s 27th single, it was featured as the commercial song for Calpis “Calpis Water.” The song portrays the frustration of being unable to convey your feelings to someone you love.

It has a sweet-and-sour, youthful vibe.

Kanebo ALLIE 2022 “Toward Sustainability”

To usKaneko Ayano

Kaneko Ayano – To Us / Kaneko Ayano – To All of Us
To usKaneko Ayano

In Kanebo ALLIE’s 2022 “Toward Sustainability” commercial, the artist and song needed a natural, down-to-earth feel to highlight the product’s environmentally conscious packaging materials.

That’s why Ayano Kaneko was chosen.

Her song “To Us” perfectly suits a commercial that focuses even on the materials used for the packaging, thanks to Kaneko’s clear, expansive vocals.

It’s a song that faces us and sings to us about that frustrating, universal feeling of wanting to change but being unable to.

Melancholy, resplendentkuriipuhaipe

CreepHyp – Melancholy, Radiant (Yuu, San-san)
Melancholy, resplendentkuriipuhaipe

Released as CreepHyp’s third single, it was used as the 2013 commercial song for Shiseido’s ANESSA.

The music video features Sosuke Ikematsu and Mei Kurokawa.

Reportedly, Shiseido requested the inclusion of the phrase “You Sun Sun” and specified the number of times the word “yuu” (melancholy) appears in the lyrics.