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[Summer Tunes] A roundup of commercial songs featured in summer ads

As summer approaches, we start seeing more and more commercials for summery products—everything from soft drinks to sunscreen and deodorant.

These ads often feature summery scenes like blue skies and the ocean, or coming-of-age stories starring students in school uniforms, all designed to evoke the feeling of summer.

Of course, the music often matches the season too, with many songs that have become summer staples.

In this article, we’ll introduce a wide selection of songs used in those summer commercials all at once.

We’ve picked out everything from slightly older, nostalgic ads to ones currently on air, so take your time and enjoy!

[Summer Tunes] A roundup of CM songs featured in summer commercials (111–120)

PopNishino Kana

Kana Nishino “Pa” MV (Short Ver.)
PopNishino Kana

It was used as the commercial song for the vitamin carbonated drink “MATCH.” The lyrics, like “I want to burst out,” must have matched the image of a carbonated beverage.

As it’s described as a cheer song, many people likely find its refreshing sound uplifting.

YKK AP High-Performance Triple-Glazed Resin Window APW 430 “APW430 INSIDE OUTSIDE Summer Edition” 30 seconds

Original songKyle Castellani

Kao Laurier Happy Skin 'Haru Appears' Version – Haru (30 sec)
Original songKyle Castellani

This is the YKK AP window series commercial “APW430 INSIDE OUTSIDE Summer,” featuring Sota Fukushi.

It’s a really nice ad that conveys how the intense heat of summer and the bitter cold of winter are only felt by humans—meanwhile, the cat, living comfortably indoors, couldn’t care less.

It’s definitely a proper window commercial that helps you beat the summer heat, but it’s so captivating you can’t help getting drawn in.

Shiseido ANESSA “Answer” Edition

SummertimeRIRI, KEIJU, Kobukuro Nariaki

RIRI, KEIJU, Nariaki Obukuro “Summertime” Music Video
SummertimeRIRI, KEIJU, Kobukuro Nariaki

This is a 2019 commercial for Shiseido’s ANESSA sunscreen.

Tennis player Naomi Osaka appears in it.

The CM song is a lavish collaboration by RIRI, KEIJU, and Nariaki Obukuro.

Obukuro accepted the offer for the commercial and invited the other two to join, making the collaboration a reality.

The ad conveys the harsh, intense sunlight of summer.

Nagashima Resort Jumbo Seawater Pool 2023 TV Commercial

Sweet RainWOLF HOWL HARMONY

Featuring striking footage of people enjoying a jumbo seawater pool, this is the 2023 commercial for Nagashima Resort.

Watching it, many of you probably thought, “I want to go!” The CM’s background music features “Sweet Rain” by WOLF HOWL HARMONY, a vocal and rap group from LDH.

Set to an upbeat track, the lyrics stand out for their straightforward expression of romantic feelings toward a woman the singer cares about.

PicApp DMM TELLER “Love/Romance” Version

summertimecinnamons × evening cinema

cinnamons × evening cinema – summertime (Official Music Video)
summertimecinnamons × evening cinema

The pop song “summertime” evokes a summery vibe.

It went viral on TikTok and gained popularity for its catchy chorus that sticks in your head.

Born from a collaboration between cinnamons and evening cinema, the track features a refreshing melody that really lingers.

In the “Romance” episode of DMM TELLER, a chat-style novel series starring Kanna Hashimoto, the song is used in a summer-themed love story to heighten the mood of summer and the thrill of a summer romance.

The lyrics portray the feelings of a woman yearning for love in the hot season, making it a song you’ll want to listen to again and again.

The love song won’t stopikimonogakari

Ikimono-gakari: “Love Songs Won’t Stop” MV + Spot
The love song won’t stopikimonogakari

Released as Ikimonogakari’s 27th single, it was featured as the commercial song for Calpis “Calpis Water.” The song portrays the frustration of being unable to convey your feelings to someone you love.

It has a sweet-and-sour, youthful vibe.

Kanebo ALLIE 2022 “Toward Sustainability”

To usKaneko Ayano

Kaneko Ayano – To Us / Kaneko Ayano – To All of Us
To usKaneko Ayano

In Kanebo ALLIE’s 2022 “Toward Sustainability” commercial, the artist and song needed a natural, down-to-earth feel to highlight the product’s environmentally conscious packaging materials.

That’s why Ayano Kaneko was chosen.

Her song “To Us” perfectly suits a commercial that focuses even on the materials used for the packaging, thanks to Kaneko’s clear, expansive vocals.

It’s a song that faces us and sings to us about that frustrating, universal feeling of wanting to change but being unable to.