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Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression

There are so many TV commercials from the 2000s that still pop into our minds, aren’t there? The melodies we used to hear all the time back then, the memorable taglines, and the uniquely atmospheric visuals—many of those ads we watched casually at the time have likely stayed tucked away in your memory.

In this article, we’ll look back at some nostalgic commercials that aired in the 2000s! You might stumble upon one that makes you exclaim, “I remember that!” Enjoy, and let the vibe of that era wash over you.

Nostalgic 2000s commercials: Revisiting unforgettable ads (101–110)

Mandom Gatsby Shaving Gel “Talking Baby”Masahiro Motoki

[CM] Mandom Gatsby Shaving – Masahiro Motoki

When you see an adorable baby, you sometimes just want to rub their little cheeks, right? In those moments, I’d remember this commercial and think, “Is that really okay?” It’s a classic where a cherubic, lovable baby starts talking with a gravelly, tough-guy voice—the gap is jaw-dropping.

Masahiro Motoki’s slightly wild charm is wonderful too.

It reminds you to always keep your grooming in check, or you might be bothering others without even realizing it.

Regardless of gender, this was the commercial that made us aware of that.

Recruit Zexy 2006Kana Kurashina

[RECRUIT] Zexy Historic TV Commercial Compilation ①: 1st–5th Generations [All 13 Versions]

The TV commercials for the wedding magazine Zexy are among the most representative of the Heisei era, aren’t they? Among them, many people likely remember this particular commercial featuring Kana Kurashina, who served as the fourth “Zexy Girl.” The background music was Kazuyoshi Saito’s “Wedding Song,” which is also memorable to many.

The song was originally composed as a short piece specifically for the commercial, but due to the strong response after it aired, the rest was written and it was released as a CD—so the story goes.

Zespri Gold Kiwi

Yuri Ebihara: Zespri Gold Kiwi (200605)

In the Zespri commercial that aired in 2006, the featured performers were Kenji Sakaguchi and Yuri Ebihara.

The BGM was Ayumi Hamasaki’s “BLUE BIRD,” making it a commercial that truly encapsulated the 2000s.

It’s a CM packed with the atmosphere of that time, and watching it now brings back a strong sense of nostalgia.

Coca-Cola Aquarius “Shinji Ono of the Netherlands” VersionShinji Ono

[Nostalgic Commercial] Lifetime of Sports — Shinji Ono — Aquarius — Coca-Cola

It’s a commercial that portrays Shinji Ono facing off against a variety of soccer-loving people, expressing the pure fun of the sport.

While the smiles on everyone’s faces clearly convey how enjoyable soccer is, it also gets across the message that staying hydrated is important to focus and have even more fun.

What further highlights the dynamism, joy, and refreshing atmosphere of the footage is The High-Lows’ “Natsu Nandana.” Their trademark powerful band sound rings out, conveying a headlong energy, as if sprinting through the present at full tilt.

Coca-Cola Aquarius: Athlete AfterimageHidetoshi Nakata

Japan Coca-Cola Aquarius (♪ Spitz) Hidetoshi Nakata (2006)

This commercial conveys a sense of dynamism through the image of Hidetoshi Nakata excelling in soccer, while also communicating that hydration is essential in sports.

The sweat from his continuous running is vividly depicted, and the appearance of Aquarius reinforces the intention to support sports through proper hydration.

The music that further emphasizes the energy and refreshing atmosphere of the visuals is Spitz’s “Misoka.” The forward-leaning band sound that evokes the image of pressing ahead, harmonized with the gentle vocals layered over it, powerfully conveys a refreshing feel.

Nostalgic commercials from the 2000s. Looking back at memorable ads (111–120)

Kirin Beer Tanrei Green Label “Grass Soccer” Version

KIRIN Tanrei Green Label - Grass Soccer Edition

This commercial depicts men enjoying a game of soccer, using their play to convey Green Label’s lightness and refreshing quality.

Because of the men’s builds, the match progresses slowly, and even though their movements aren’t sharp, the way they run around cheerfully gives it a comedic and relaxed feel.

Although it’s a match, there’s little sense of confrontation, which also helps emphasize the lightness.

Kirin Beer Tanrei Green Label “Bus Stop” Version

KIRIN Tanrei Green Label Commercial ⑤

This is a commercial that conveys the refreshing feel of Green Label through a cheerful, lighthearted drama that also carries a sense of gentleness.

After a baseball game, three men are enjoying Green Label when they spot a woman at the bus stop across the street.

Each of them tries to catch her attention using a baseball pitching stance.

Her reaction isn’t what they expected, and their bewilderment adds a comedic touch.

The relaxed mood and comedic vibe are further highlighted by Doris Day’s “Que Sera, Sera.” Because the phrase means “whatever will be, will be,” it pairs with the gentle sound to clearly communicate a calm, laid-back atmosphere.