Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
There are so many TV commercials from the 2000s that still pop into our minds, aren’t there? The melodies we used to hear all the time back then, the memorable taglines, and the uniquely atmospheric visuals—many of those ads we watched casually at the time have likely stayed tucked away in your memory.
In this article, we’ll look back at some nostalgic commercials that aired in the 2000s! You might stumble upon one that makes you exclaim, “I remember that!” Enjoy, and let the vibe of that era wash over you.
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Nostalgic commercials from the 2000s. Looking back at memorable ads (111–120)
Suntory BOSS Alien Jones Earth Investigation Series: “Appearance” Episode
The BOSS canned coffee commercial series that starts with “The inhabitants of this planet…”—the ‘Alien Jones’ Earth Investigation Series’—made quite a splash thanks to Tommy Lee Jones’s appearance and the alien premise, and it felt like one funny ad after another kept coming out.
The series has been on the air since 2006, which makes you think, “Wow, it’s been running since that long ago?” There are so many commercials that it’s one of those series that makes you go, “Oh right, I remember that one!” and feel nostalgic.
Suntory Burn-Type Amino Formula
Despite the light, catchy vocals of its jingle, Suntory’s amino acid drink “Nenshō-kei Amino-shiki” became a hot topic for its series of commercials featuring superhuman feats that make you want to blurt out, “There’s no way anyone could do that!” From 2003 to 2005, the ads were widely talked about as fun, family-friendly TV spots.
Memorable scenes included a high school girl repeatedly spinning in midair after kicking off the ground, a salaryman climbing a pole by lifting himself with only arm strength while his feet float, and a child twirling around atop a mother lying on her back with her legs raised.
Takemoto Piano
The Takemoto Piano commercial, famous for the phrase “Sell me your piano,” features Ichirō Zaitsu alongside four dancers.
Because it has aired for over 20 years, it’s widely known across generations, from adults to children.
There are two versions—an upbeat, energetic song and a more relaxed one—and in each, the dancers perform to the music while Zaitsu also moves to the rhythm.
Both the music and Zaitsu’s distinctive line delivery make a strong impression on viewers.
House Foods Minori-gumi
A commercial for “Minori-gumi,” a corn snack made from grains like brown rice, whole wheat, and corn.
It was sold by House Foods in 2003, and it really felt like a snack that reflected the growing health-conscious trend among homemakers at the time.
The adorable Brown Rice-kun and Corn-kun dancing in a field, together with the catchy jingle, made it a household favorite.
Even now, the repeating phrase has an addictive quality that keeps looping in your head—it’s the kind that could easily become a habit!
Promise
When it comes to famous commercials in the financial industry, the best-known is Aiful’s “Okami-san” series featuring Mao Daichi and Hiroki Konno.
Speaking of nostalgic ads, though, wasn’t Waka Inoue the face of Promise for three years starting in 2003? Waka Inoue’s smile was popular among men, and many people probably found themselves choosing Promise because of it.
For companies that offer these kinds of services, the image conveyed through commercials carries a lot of weight, so deciding whom to cast is a crucial point.
Nissin Foods Demae Iccho
When it comes to classic soy sauce–flavored instant ramen with an irresistible sesame chili oil aroma, Demae Iccho is the standard-bearer.
Its mascot, the Demae Boy, is a nostalgic icon for generations.
Although he has undergone minor updates over the years, he remains as familiar as ever.
Starting in 1993, an animated commercial series featuring the Demae Boy and his family—with a distinctly Showa-era vibe—became a hot topic, making the character feel even more relatable to many.
It’s said that the Demae Family’s animated commercials were also aired for a long time in Hong Kong.
Takanoyuri Beauty ClinicGackt, Tomoka Kurotani
The Takano Yuri Beauty Clinic commercial “My Vanilla,” which became a hot topic for featuring Tomoka Kurotani swimming nude in a pool and GACKT gently lifting her up, was both sensual and breathtakingly beautiful—truly striking.
Their utterly unembellished presence didn’t feel lewd at all; instead, I found myself simply captivated by the beauty of their physiques.
It blended perfectly with GACKT’s “Vanilla,” which served as the CM song, its seductive lyrics and Latin-tinged vibe matching the mood flawlessly.
It’s the kind of commercial you can watch over and over again.