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[Famous] Compilation of Local Commercials from Across Japan

If you live away from your hometown, you’ve probably had this experience while chatting with friends or coworkers: “Huh? You don’t know that commercial?” That surprise.

Something you took for granted watching since you were a kid turns out to have been a local commercial that only aired in that region… it’s pretty startling, isn’t it? In this article, we’ve rounded up famous local commercials from around the country.

You might just encounter that nostalgic clip again.

Be sure to read to the end!

[Famous] Compilation of Local Commercials from Across Japan (121–130)

Nara Health Land

[Hot Spring Theme Park] Nara Kenko Land is a theme park where you can have fun all day long ♨

This is a commercial introducing Nara Kenko Land, a hot spring theme park in Nara Prefecture, while also highlighting that it offers much more than just hot springs.

It showcases various facilities worthy of the “theme park” name, such as areas where children can play and an indoor leisure pool.

Its sonic logo for “Nara Kenko Land” is famous, and even people in the Kansai region who haven’t been there know the name.

By clearly showing what’s inside, the ad conveys the intention to draw people in with the name and get them interested in the contents as well.

Hidakaya

This is Hidaka-ya’s first commercial.

Hidakaya is headquartered in Omiya Ward, Saitama City, and is well-loved as an easygoing Chinese eatery, mainly in the Kanto region.

This is their very first commercial, in which they talk about the stance they aim to take as a Chinese restaurant chain.

Alongside staples of casual dining like hamburgers and gyudon, they want to become a familiar presence.

They express that aspiration together with the idea of delivering a “go-to flavor” to make it a reality.

The visuals convey a strong passion befitting the words emblazoned on their sign—“Fervent Chinese Diner.”

Okinawa Kaiho Bank

[Okinawa Kaiho Bank CM] Giving Our All for You!! Episode 5: Exciting Passbook (Deposit Book) Edition

This is a commercial for Okinawa Kaiho Bank, whose main branch is in Kumoji, Naha City, and which operates only within Okinawa Prefecture.

It’s a drama-like ad depicting the protagonist’s growth as a bank employee in Okinawa, and in this particular spot, it portrays the hopes placed into a child’s bankbook.

The exchange itself is something you might see anywhere, but the intonation of the speech and the characters’ clothing strongly evoke Okinawa.

It’s also striking how the powerful words of the senior bank employee sound gentle due to the Okinawan intonation.

Asakusa ROX

Asakusa ROX opened in 1986 and, as a multi-purpose commercial complex, offers a wide range of facilities from shopping to leisure.

This commercial features a distinctive, imaginative world that reflects Asakusa ROX’s broad scope.

It shows people of various ages, dressed in outfits that evoke angels, walking around; the lively gathering of people conveys intergenerational connections.

The message suggests that because there are so many different facilities, people of all ages can share smiles together.

[Famous] Compilation of Local Commercials from Around Japan (131–140)

Aoaosapporo 2024

Aoa Aoa Sapporo TV Commercial 2024

This is an introduction commercial for AOAO SAPPORO, an aquarium located in the Tanukikoji Shopping Street in Sapporo.

It highlights that, despite being right in the heart of the city, you can still see penguins.

It conveys that it’s easy to visit not only for locals as part of their everyday lives, but also for travelers from outside Hokkaido to fit into their itineraries.

Bell Shokuhin “Genghis Khan Sauce” – Robot Version

Genghis Khan Sauce TV Commercial – Robot Edition (2024 Version)

This is a commercial for Bell’s Sauce, an essential accompaniment to Hokkaido’s soul food, jingisukan (grilled mutton).

It’s a charming, friendly ad presented as an illustration featuring robots.

In addition to highlighting the product’s long history, it emphasizes that it holds the number-one market share as a jingisukan sauce.

The background of the visuals is filled with famous Hokkaido landmarks, giving it the appealing flavor of a local commercial.

Pokka Sapporo Food & Beverage Ribbon Napolin “The Secret of Deliciousness” Version

2024 Ribbon Napolin 'The Secret of Deliciousness' Version

This is a commercial for Ribbon Napolin, a beloved local Hokkaido drink enjoyed by both adults and children.

In this ad, they introduce the secret to Ribbon Napolin’s delicious taste, emphasizing that it’s not only tasty but also made with natural ingredients, making it a drink you can enjoy with peace of mind.

Featuring charming, illustration-led visuals, the commercial feels warm and approachable.