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[Nagatanien Commercials] Popular and Historical Commercials Summary [2026]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Speaking of Nagatanien commercials, which one comes to mind for you?

In addition to the crab omelet and mapo glass noodles ads, there are plenty of memorable spots like the Ochazuke Nori and Osuimono commercials!

Whether it’s the scenes of piping-hot dishes being prepared or people digging into ochazuke, they all really whet your appetite.

In this article, we’ll introduce lots of those Nagatanien commercials!

Every ad is staged to look delicious, and watching them will definitely make you want to buy the products!

[Nagatanien Commercials] Popular and Historic Commercials Summary [2026] (61–70)

Nagatanien Mabo Harusame “I Want to Eat It” VersionTetsurō Degawa, Kyoko Kataoka

[CM] Nagatanien Mabo Harusame

A commercial for Mabo Harusame featuring the hugely popular-for-kids Tetsuro Degawa and actress Kyoko Kataoka.

It starts with Degawa asking Kataoka, who plays the wife, to make Mabo Harusame for him…

but the punchline is that Degawa ends up making it himself.

The product’s selling point is that even people who usually rely on their wives or mothers for meals and don’t cook themselves can make it easily! The commercial captures that perfectly.

Just like the wife’s line, “That’s a big help,” it’s a Mabo Harusame that’s full of appeal—you can buy one pack and whip up a quick, easy meal.

Makes you want to eat it, doesn’t it?

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Nagatanien ‘The Great Miso Soup Revolution’Satomi Ishihara

Satomi Ishihara: The Great Miso Soup Revolution (200608)

The actress who appeared in the 2006 commercial “The Great Miso Soup Revolution” was Satomi Ishihara.

The ad features a fresh-faced Ishihara from around the time she starred in her first leading role in a prime-time drama, Ns’ Aoi.

She looks adorable as she eagerly eats the miso soup loaded with ingredients! Her energetic, fresh voiceover narration is also memorable.

The product’s impact is outstanding—it makes you think, “Is something this hearty and delicious really instant?” And the way she softly says “delicious” at the end is truly heartwarming.

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Nagatani-en “Smiley Panda Backpack Giveaway Campaign” VersionTetsurō Degawa

Tetsurō Degawa gets super excited about a panda backpack! He even dances—Nagatanien’s new commercial is out.

This commercial, which shows Tetsurō Degawa as the father and a girl playing his daughter smiling with delight, is sure to make you smile too.

What it introduces isn’t a Nagatanien product itself, but the Niko-Niko Panda Backpack you can apply for by purchasing Nagatanien products.

Buy any three items from the entire Nagatanien lineup and send in three barcodes from the packages, and you could win a panda-shaped backpack that parent and child can use as a pair.

The adorable panda backpack appeals not only to children but irresistibly to adults as well.

Put on this backpack, and you’ll be grinning just like Degawa and the others—no doubt about it!

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New Articles

: Yamaguchi Prefecture local commercial. A company ad that has been airing locally for a long time.

: A showcase of local commercials from Ishikawa Prefecture: memorable regional ads

: Local commercials from Fukuoka Prefecture. Memorable local ads.

: List of local commercials in Okinawa Prefecture. Classic corporate commercials too

: Shiga Prefecture Local Commercial Guide: A Collection of Community-Focused Advertisements

: A comprehensive introduction to Hyogo Prefecture’s local TV commercials: a collection of ads loved by the community

: A roundup of local commercials from Osaka Prefecture—all at once. Including those catchy phrases you can’t help but hum.

: A roundup of Kyoto’s local commercials: a special feature of ads you can’t help but keep watching

: Nara Prefecture local commercial special: introducing memorable advertisements

: Big Motor’s collection of commercials: Revisiting the clips that made headlines

In producing this article

Editorial Policy

Our editorial team, which has produced numerous articles introducing TV commercials, has researched Nagatanien’s commercials. We feature not only the latest ads but also many popular commercials from the past. For those looking for Nagatanien commercials, we’ve compiled information on CM titles, cast members, and CM songs, along with URLs where you can watch the commercials.

Keisuke Hane (Editor-in-Chief, RAG MUSIC)

[Evidence]

[About the order of publication]

Based on the editorial team’s research results, the final decision also takes into account the total number of your “Rank Up” and “Rank Down” button presses.

[Update History]

June 25, 2025: Added/updated one review.
May 15, 2025: Added/updated 15 reviews and refreshed the entire article.
October 18, 2024: Added/updated 15 reviews and refreshed the entire article.
2024/9/26: Added/updated one review.
Updated the entire article on 2023/5/19.
2023/4/10: Added/updated one review.
Added/updated 5 reviews on 2023/2/6.
Oct 1, 2021: Added/updated three reviews.
Added/updated five reviews on 2021/3/22.
2020/9/7: Added/updated one review.
Added/updated 14 reviews on 2020/9/4.
September 3, 2020: Added/updated one review.
Added/updated 5 reviews on 2019/3/12.
Published the article on 2019/3/1.