Shampoo commercials: A roundup of popular products’ ads from each manufacturer
There are so many different shampoo product lines released by various manufacturers that when you go to the shampoo aisle, there are so many options it’s hard to decide which one to buy.
And the fact that there are so many shampoos means there are just as many commercials being aired!
In this article, we’ll introduce a whole range of shampoo commercials all at once.
Commercials for products developed for specific genders and age groups are directed to match each target audience.
It’s fun to compare them and see the differences, so be sure to check out a variety of commercials.
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Shampoo commercials: A roundup of popular ads from each brand (51–60)
Kao Merit PYUAN “Birth” Version / “It’s a Secret” VersionAyami Nakajo
This commercial features Ayami Nakajo introducing the appeal of Merit Pyuan, which thoroughly removes dirt and helps you achieve beautiful hair.
It mainly shows her washing her hair, and the subsequent shots of her hair flowing clearly highlight the realization of that beauty.
Further emphasizing the fresh, breezy mood of her flowing hair is Masakatsu Takagi’s “One One.” Built around the piano with layered strings, the piece strongly conveys a gentle, calm atmosphere.
Diane Scalp & Volume: ‘Transforms into airy softness’ editionTsubasa Honda
This is a commercial introducing Diane’s Scalp & Volume, which gives hair a soft fullness.
In the footage, Tsubasa Honda moves around as if to show off her soft hair, and the combination of her flowing hair and gentle smile conveys the confidence that comes with beautiful hair.
With red—echoing the product’s packaging—as the dominant color in the visuals, the hair’s soft tones are also clearly emphasized.
P&G h&s DJ★SHAMPOO “Head Odor” Version / “Scalp Rust” VersionGenta Matsuda
This commercial features Genta Matsuda portraying various characters to convey that using products from h&s might help solve scalp concerns.
DJ Shampoo introduces a shampoo series that tackles head odor, while Dr.
Shampoo presents a deep head spa series that addresses dryness in the hair and scalp.
The confident movements as he introduces the products also convey a positive feeling that the concerns are on their way to being resolved.
Kao Merit “Gently” Version / “The Day I Became a First Grader” Version
This is a memorable Meritto commercial with the catchphrase “Family, Love, and Merit.” Two versions were produced: the “Gentle” edition and the “The Day I Became a First Grader” edition, both conveying the love from parent to child.
In the commercials, Ringo Sheena’s “Koufukuron” is covered in a young girl’s voice.
The innocent singing is incredibly cute, isn’t it?
I-ne YOLU Renewal: New Nighttime Beauty Shampoo “On Sale April 1” Version / “Wraps You in Moisture All Night” Version
This commercial introduces the renewed nighttime beauty shampoo YOLU and reiterates the benefits it contains.
Because it’s presented with darker visuals that evoke the night, it conveys a unique floating sensation—like the moment just before falling asleep.
Overlapping with this gentle worldview, it leaves the impression that the product will gently envelop your hair.