Shampoo commercials: A roundup of popular products’ ads from each manufacturer
There are so many different shampoo product lines released by various manufacturers that when you go to the shampoo aisle, there are so many options it’s hard to decide which one to buy.
And the fact that there are so many shampoos means there are just as many commercials being aired!
In this article, we’ll introduce a whole range of shampoo commercials all at once.
Commercials for products developed for specific genders and age groups are directed to match each target audience.
It’s fun to compare them and see the differences, so be sure to check out a variety of commercials.
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Shampoo commercials. A roundup of popular commercials from each manufacturer (71–80)
LUX “Radiance of Blessings” Edition
In the Lux commercial featuring actress Anne Hathaway, known for films like Les Misérables, AI’s song “GOLD AS GOLD” has been selected.
AI’s powerful, gospel-tinged vocals strongly reinforce Lux’s glamorous image.
While AI’s songs are often positive, the lyrics of this track—brimming with hope for the future—are quintessentially her.
The intro also has a Western pop vibe, making it a thoroughly satisfying listen.
It’s perfect for those moments when you want to lift your spirits.
Merit Pyuan “Collaboration” Version
This is “dazzling tomorrow,” a song by Rei Yasuda that was featured in the PYUAN commercial starring Ayami Nakajo, who is active as an actress and model.
In the CM, it highlights Nakajo’s sparkling radiance.
The lyrics, which seem to gently watch over someone, are endlessly kind.
I’d love for people who are feeling worn out to listen to it for relaxation, and as nourishment to keep going from here.
Rei Yasuda is a proven talent who has even won the New Artist Award at the Japan Record Awards.
Her singing voice has no quirks, making it very easy to listen to.
TSUBAKI “Summer Hair Fluffy (Purple)” Version
The TSUBAKI commercial where Masaharu Fukuyama washes the hair of Kyoka Suzuki and Anne, making them even more captivating women.
The song used in the CM is Fukuyama’s “Let Me Live So That Flowers Bloom Again and Again.” After its digital release, it was included as a B-side on the single “I am a HERO.” According to Fukuyama, he put into this song the idea that turning the changes that happen to oneself—even a little—into positive ones is a sincere way of living.
True to that sentiment, even if life now is completely different from what you imagined when you were young, the lyrics overflow with the resolve to cherish who you are now and live true to yourself.
Ichikami na Hito. Episode 1: Encounter
The Ichikami commercial featuring the translucent and radiant Maki Horikita uses the song “Koi wa Yasashi Nobe no Hana yo,” sung by Motohiro Hata, which is included as a B-side on his single “Q&A.” The song is based on the operetta Boccaccio by Austrian composer Franz von Suppé.
In the Taisho era, it was adapted by Asakusa Opera into a uniquely Japanese version and has been sung for many years.
Comparing the feeling of love to flowers, the song evokes a distinctly Japanese sense of refined elegance.
P&G h&s DJ★SHAMPOO “Head Odor” Version / “Scalp Rust” VersionGenta Matsuda
This commercial features Genta Matsuda portraying various characters to convey that using products from h&s might help solve scalp concerns.
DJ Shampoo introduces a shampoo series that tackles head odor, while Dr.
Shampoo presents a deep head spa series that addresses dryness in the hair and scalp.
The confident movements as he introduces the products also convey a positive feeling that the concerns are on their way to being resolved.
Kao Segreta “Concentrated Beauty Serum Shampoo” / “Indulge Your Hair in Luxury”
This is a commercial for Segreta, a shampoo released by Kao.
It strongly emphasizes its high quality, starting with the luxury of concentrated beauty serum ingredients, and many viewers likely thought, “I’d like to try it at least once.” The simple, beautiful visuals also fully convey the product’s appeal.
In conclusion
We’ve put together a comprehensive roundup of songs used in shampoo commercials, both old and new. From tracks by popular singer-songwriters to a variety of tunes tailored to the product’s target audience, there’s been a wide range of music featured. I hope you found that trending track or the song you’d been curious about.