Shampoo commercials: A roundup of popular products’ ads from each manufacturer

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

There are so many different shampoo product lines released by various manufacturers that when you go to the shampoo aisle, there are so many options it’s hard to decide which one to buy.

And the fact that there are so many shampoos means there are just as many commercials being aired!

In this article, we’ll introduce a whole range of shampoo commercials all at once.

Commercials for products developed for specific genders and age groups are directed to match each target audience.

It’s fun to compare them and see the differences, so be sure to check out a variety of commercials.

Shampoo commercials. A roundup of popular commercials from each manufacturer (71–80)

Kao Segreta “Concentrated Beauty Serum Shampoo” / “Indulge Your Hair in Luxury”

Kao Segreta “Concentrated Beauty Serum Shampoo” Video Advertisement

Kao Segreta Brand Movie 'Indulge Your Hair in Luxury' Video Advertisement

This is a commercial for Segreta, a shampoo released by Kao.

It strongly emphasizes its high quality, starting with the luxury of concentrated beauty serum ingredients, and many viewers likely thought, “I’d like to try it at least once.” The simple, beautiful visuals also fully convey the product’s appeal.

Raise the rankinglower

Hane Keisuke

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