[I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles

Like the flow of a riverKiyosaku

In the Suntory Draft Beer commercial titled “The Chaser,” Kento Yamazaki runs after a bus he’s missed, while Mone Kamishiraishi chases after him to hand over something he forgot.

The spot has a gently heartwarming feel, nicely complemented by Kiyosaku’s rendition of ‘Like the Flow of the River’ used as the BGM.

In Kiyosaku’s cover, the addition of a horn section and the emphasis on the off-beats create a relaxed ska arrangement that makes for a very pleasant listen.

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Hane Keisuke

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A Charming ParalysisOgino Kiyoko

This Iemon commercial is striking for its contrasting cast: Masato Sakai, who isn’t very interested in tea, and Kotone Furukawa, who introduces the new Iemon.

Each story unfolds in a hair salon and a restaurant, respectively, with a direction that gives it an eerie, mystery-like vibe and a sense of anticipation that something is about to happen.

The unique atmosphere of the commercial is created by the background music, “A Ghost of a Chance” (Suteki na Kanashibari).

It’s the theme song from director Koki Mitani’s film “A Ghost of a Chance,” and it stirs a kind of uneasy, heart-pounding feeling.

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Hane Keisuke

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If I’m wrapped in kindnessMatsutōya Yumi

Yumi Matsutoya – If Wrapped in Kindness (THE LAST WEDNESDAY TOUR 2006 ~HERE COMES THE WAVE~)

This commercial conveys Suntory’s wish for both drinkers and non-drinkers to enjoy themselves together by incorporating non-alcoholic options.

Smiles at the toast are depicted in colorful detail, clearly expressing a relaxed sense of fun.

The BGM that matches this cheerful worldview is Yumi Matsutoya’s classic “Yasashisa ni Tsutsumaretanara” (“If Wrapped in Kindness”).

Its lyrics, which evoke human kindness, and its gentle sound perfectly suit the casual party atmosphere that includes non-alcoholic drinks.

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kappamaki

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After all, I’m an idolKawai Yūmi

After all, I'm an idol

This is one of the classic commercials in Suntory Boss’s series featuring Alien Jones.

The main character in this spot is Yumi Kawai.

It tells the story of an ordinary girl who, sparked by posting videos, grows into a hugely popular idol—there’s something genuinely moving about it.

And in the commercial, Kawai covers Kyoko Koizumi’s iconic song “Nantettatte Idol.” The arrangement is markedly different in tone from the original, making it a really compelling listen!

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Hane Keisuke

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Blowin’ In The WindBob Dylan

Bob Dylan – Blowin’ in the Wind (Official Audio)

This song was used in a Suntory Natural Mineral Water commercial in 2013, in which Yui Natsukawa appeared as the narrator.

In the commercial, Noriyuki Makihara covered the song.

The song is by Bob Dylan, but Peter, Paul and Mary covered it and it became a big hit.

In Japan, it was also used as the theme song for Friday Wives.