[October 2025] Trending New Commercials

SoftBank SoftBank Air “Dance” Version / SoftBank Hikari “Dance” Version / SoftBank Hikari “Blue Sky Dance” Version

SBAir_WEB_SoftBank Air - Dance Version

SB Hikari_WEB_SoftBank Hikari - Dance Version

SB Hikari TV Commercial: SoftBank Hikari - Blue Sky Dance Edition

This commercial, which introduces SoftBank Air and SoftBank Hikari, features a catchy song that brings to mind the buzzworthy 2024 release “POKÉDANCE.” In addition to clearly presenting the appeal of each product, the “Dance” version—where the features are introduced while pointing out similarities with Pikachu—is particularly memorable.

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Hane Keisuke

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Kirin Beer Lager Zero “HUMAN” version / “PRODUCT” versionYutaka Matsushige, Nana Eikura, Shotaro Mamiya

Lager Zero 'HUMAN' 30 seconds

Lager Zero "PRODUCT" 15 seconds

In the commercial introducing the newly launched Lager Zero, the “HUMAN” version features people drinking Lager Zero, while the “PRODUCT” version spotlights the iconic red can.

Seeing the smiles of the people enjoying Lager Zero helps you imagine its taste, and just looking at the red can heightens the sense of anticipation.

The BGM uses Aqua’s 2000 track “Cartoon Heroes.” With its danceable, bright, and catchy vibe, it really boosts your energy when you listen to it.

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Hane Keisuke

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UHA Mikakuto Tokuno Milk 8.2, Rich Day. “Tokuno Milk” version / “Salt Milk” version / “Rich Fragrant Strawberry” versionME:I

Extra-Rich Milk 8.2 “Rich Day. Extra-Rich Milk” Version

Tokuno Milk 8.2 “Rich Day. Salt Milk” version

Extra-Rich Milk 8.2: 'Rich Day. Rich-Fragrant Strawberry' Edition

This commercial promotes the variations of Tokuno Milk 8.2—such as Rich Milk, Salt Milk, and Rich Strawberry—through snapshots of ME:I’s everyday life.

The scenes depict moments waiting for a train or a bus, expressing how the rich taste of Tokuno Milk makes that time feel even richer.

The music that further highlights the fun atmosphere shown in the visuals is ME:I’s “Kira Kira.” Its gentle rhythm conveys a relaxed mood, and when the light vocals layer on top, it evokes positive feelings.

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kappamaki

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Suzuki Xbee: “Spaciousness × Seat Arrangements” / “Color Variations” / “Interior Design” / “Safety Features” / “Comfort Features”

Crosby Web Video: “Spaciousness × Seat Arrangement”

Crosby Web Video: Color Variations (Edition)

Crosby Web Video: Interior Design Edition

Crosby Web Video “Safety Equipment” Version

Crosby Web Video “Comfort Features” Version

This is a commercial introducing the Crosbee, which underwent a model change in October 2025.

In addition to the interior and exterior design, it showcases the Crosbee’s features all at once—from its cargo capacity and versatile seat configurations to driver-assistance functions like safety and comfort features.

The Crosbee’s concept also comes through clearly, so many viewers may have found their interest piqued after watching this commercial.

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Hane Keisuke

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Alinamin Pharmaceutical Benza Block Premium DX: “Benza evolved for everyone’s colds” / “Benza evolved for nasal colds” / “Benza evolved for throat colds” / “Benza evolved for feverish colds” / “Benza evolved for coughing colds”Haruka Ayase, Nao Kosaka, Hayato Sano, Anna Yamada, Takuto Teranishi

Benza Block Premium DX: “Benza has evolved to fight everyone’s colds” edition

Benza Block Premium DX: “Benza evolved for nasal colds” version

Benza Block Premium DX: “Benza has evolved for sore throats” edition

Benza Block Premium DX: “The Evolved Benza for Fever Colds”

Benza Block Premium DX “The Evolved Benza for Cough Colds” Version

This is a commercial introducing Benza Block Premium DX, which delivers targeted relief for various cold symptoms.

Haruka Ayase opens with her signature line, “Where does your cold start?” to ask about people’s conditions and encourage them to choose a product tailored to their symptoms.

While Nao Kosaka, Hayato Sano, Anna Yamada, and Takuto Teranishi each suffer in different ways, the fact that they all recover showcases the product’s broad effectiveness.

The ad also emphasizes that it’s newly improved, further raising expectations for its efficacy.

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kappamaki

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ITO EN Oi Ocha Hojicha & Genmaicha “Time for Doing Nothing” (commercial)Shohei Ohtani

Oi Ocha Hojicha and Genmaicha TV Commercial | Ito En

This commercial strongly highlights the calming taste of Oi Ocha’s roasted green tea and brown rice tea by paralleling it with Shohei Ohtani’s presence.

It depicts Ohtani at various times of day, expressing that tea supports those moments of doing nothing and relaxing.

A key point is that his expression doesn’t change even as he savors the flavor, which conveys a steady sense of inner calm.

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kappamaki

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LION NANOX one: ‘The Root of Bacteria’ EditionRyusei Yokohama

NANOX one “Core of Bacteria” version / 15 seconds / LION

This commercial powerfully conveys that NANOX one can eliminate the root of bacteria that previous detergents actually couldn’t address.

Ryusei Yokohama speaks directly about its ingredients and effects, and you can sense its cleaning power from the freshly washed results.

His strong expression and the way he looks straight at the viewer while holding the laundry give the impression of confidence in its effectiveness.

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kappamaki

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